Let you invest, and you can support half of the entertainment industry?

Chapter 400: Those who win the traffic win the world

"Kuaishou, did you Jiaxing agree to Weishi's invitation?"

Zhang Yiming's pupils contracted violently, feeling both unbelievable and reasonable at the same time.

Xu Jia can do this.

"Yes, many friends mean many paths. I can't agree to Byte's offer, but if it were another company, I would reject it."

Xu Jia smiled, seemingly friendly but indifferently said: "Our Jiaxing brokerage department operates independently, and we must consider the interests of artists. As long as the money is in place and it does not violate laws and regulations, invitations are generally not Rejected.”

Are you kidding me? How can I push someone who brings money to my door?

No more business.

Even if Jiaxing is the leader, it can't resist doing this.

"Yes, you should really consider your own interests. I was wrong."

Zhang Yiming smiled bitterly. Just now, he actually had an illusion. His personality charm made the other party surrender, so that everything went so smoothly.

Now it seems that I am afraid that in the eyes of the other party, I am just a normal cooperative relationship.

Only he would think that his bytes are special.

In fact, compared to established companies such as Penguin and Alibaba, Byte is not superior to others except for the special advantages of its algorithm.

For other small entertainment companies, he might still be able to rely on Byte's public opinion dissemination ability to figure it out.

But opposite him is Jiaxing, an entertainment giant who can create his own meteors and spread public opinion.

Before coming here, Zhang Mingming specifically checked that almost half of the news in the entertainment section of Toutiao was provided directly or indirectly by Jiaxing.

In a sense, people can be regarded as their food and clothing parents.

Looking at Zhang Yiming, he was a little lost. If he continued, he might give up the idea of ​​cooperating with Jiaxing.

Xu Jia coughed twice: "In my opinion, celebrity artists are just a foil to the short video and are part of the enhancement, but they are not the most important part."

"Just like the battle between scarves and blogs, the difference between the two does not lie in the number of celebrity artists, but more in the favor of domestic users."

It would be a shame if Zhang Yiming gave up the idea of ​​cooperation.

In the previous life, Douying reached the peak of traffic through his own adjustments, and there were no artists to help him at that time.

It can only be said that the advantages of algorithms in short videos are too obvious, and Byte's attainments in algorithms are too profound.

Not to mention that the Toutiao products they make have accumulated a lot of user information.

On the contrary, large companies such as Penguin and Alibaba seem to be powerful, but on the other hand, their large scale has also led to their bloat, and the wrangling and constraints of various forces have made it inevitable for them to delay their actions.

In this regard, it is far inferior to emerging companies.

Even if Xu Jia defected to a big factory like Penguin, he would probably be involved in the whirlpool of power struggle in the end.

But he has a clear understanding of the future, coupled with Douying's powerful algorithm.

The two big and small kings come together to be the king, so why take other detours?

Simply to relieve anger?

Come on, adults are really not that naive.

Besides, the conflict between the two parties is almost like playing house.

"Follow him?"

Zhang Yiming came back to his senses, and a vague inspiration flashed through his mind, but he still couldn't catch it.

He stared at Xu Jia closely, having a hunch that the other person's next words might help him open up new knowledge.

Sometimes a simple layer of window paper can help you see a new world.

"Blogs were first born and spread to China from overseas. In fact, they are a bit acclimatized."

“First, blogging was born early. At that time, the Internet speed was not ideal. Overseas netizens gradually became accustomed to this method. However, we have transitioned from the text message era. By the time the scarf appeared, the domestic Internet environment was actually quite sound. "

"So updated, faster and closer communication is what domestic netizens expect and love. The number of words in the scarf is small, the amount of information is large, and the updates are timely, which meets the requirements of users. Of course, there is another very important reason, that is, the public time is becoming fragmented.”

Xu Jia was quite emotional when he talked about this, remembering that back then they could hold a magazine or a classic and be immersed in it all day long.

Even large novels are enjoyable.

Nowadays, there are so many choices, but I don’t know which one to choose.

novel?

If you don't like it even a little bit, change it to another one.

Magazine?

I dozed off after more than five minutes. No headlines are good enough. I was shocked just by reading the headlines.

TV drama?

Fast forward, fast forward, fast forward!

It's about movies, because of the restrictions in movie theaters.

On the contrary, it is the least affected place, and the high ticket price also makes the audience more patient to sit down and watch.

In fact, the thing that cost money is not enough for two hours, and everyone still thinks it is not worth the ticket price.

"Generally speaking, these fragmented times are what I call traffic. Nowadays, everyone has a mobile phone, and the public uses various apps to meet their needs. This leads to the fact that only one person has a mobile phone. Companies with huge user base have lost their monopoly status.”

"Whoever controls the public's fragmented time controls the traffic, and only those who gain traffic can conquer the world!"

The key point here is the improvement of mobile phone performance, allowing the Internet to transition from the computer side to the mobile phone side, and everything will be shuffled.

This gives space and gaps for emerging software such as Byte and Pinxixi to rise.

Otherwise, with the domineering and greedy style of Penguin and Alibaba, it is impossible to give latecomers a chance.

Hey!

Zhang Yiming roared excitedly in his heart.

Mao Sai suddenly understood, especially the term fragmented time.

Although he had already understood it, it was far from as clear as Xu Jia's description.

"Listening to your words is worth ten years of reading."

Zhang Yiming looked at Xu Jia with emotion, "I'm a little lucky that you are in the entertainment industry, otherwise you would have been a strong opponent in our Internet industry."

Byte can successfully break through the encirclement of large manufacturers because it has mastered the fragmented time of users.

Use algorithms to test users' preferences, and then push relevant information to make users stay.

A large part of the reason why they were confused on Douying was that they suddenly didn’t know how to attract users after they got rid of the vulgar content that hit people’s hearts in the early stage.

After all, the previous joke ended due to this part of the reason, and we can't follow in the same footsteps again.

"It doesn't matter. Although you have lost a powerful opponent, you have gained an excellent partner." Xu Jia said with a smile.

He didn't expect his words to convince Zhang Mingming.

As a successful entrepreneur whose achievements are no less than those of Ma Yun, the other party must also have his own persistence and confidence.

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