Let you invest, and you can support half of the entertainment industry?

Jiaxing.

The entire company is busy.

"Yang Yang's scarf has more than 3 million fans and is still rising!"

“Reba’s scarf has more than two million fans, and the discussion on Hupu is very lively.”

"Mr. Xu, Director Liu from the "Run" program team called and said he wanted to thank you personally."

"Some directors want to invite Li Yao to play the second female lead, and some variety shows want to invite her to be a permanent resident."

All kinds of voices focused on Xu Jia's ears. As the number one boss, he had no time to rest at all.

Even Xu Jia was mentally prepared for the popularity of "Run".

However, the score of breaking 2 in the first broadcast was still beyond his expectations. After all, the previous life of "Run" only opened with 1.3.

Inside and Out had an extra 0.8 ratings, almost doubling.

Now that I think about it, other than the reason why I brought Yang Mi, Hu Ge and others on the show.

I'm afraid it's also because I supervised the work on site, allowing many celebrities to be more relaxed and bold.

"Ask our staff to take over Yang Yang and Reba's personal scarves, and remember to post daily photos for business every day. These photos must be reserved, including forming a fan support group, etc. We need to support them to ensure popularity and fan stickiness. ."

Xu Jia brought out the management methods of artist accounts used by later brokerage companies, which is still rare in today's entertainment industry.

You must know that earlier, celebrities were still making crazy comments about scarves without any scruples.

Even now, I still have my own personal opinions.

But after the rise of traffic, the concept of personality appeared. In order to create a perfect image, artists were naturally not allowed to express their personality.

"Let Li Yao go for a while. I have other plans for her, especially in terms of manners and performance. She must study harder and keep a close eye on her. In addition, psychological comfort must be provided."

After Xu Jia finished making arrangements, he took the phone call from Xiao Qing, "Hey, Director Liu, what do you do for me?"

"Haha, Mr. Xu is really a noble man who forgets things. Didn't you want to sell the naming rights before? Someone asked about my visit." Director Liu said with a smile.

"What about the conditions?" Xu Jia asked.

"Ah, haven't you already occupied the first period? They promised to compensate you at the original price in the future." Director Liu said.

"That's it. Director Liu, please give me a reply..."

Xu Jia's face gradually turned cold and he said coldly: "No need to talk."

"Hey, Mr. Xu, there's no need to be so cruel."

"Director Liu, for the sake of past friendship, I would like to advise you that it is best not to get involved in this kind of business and consider your own virtue to see if it is worth it."

Xu Jia was not polite at all, and he was extremely benevolent to Director Liu.

Who would have thought that this guy would actually want to mess with me.

Original price compensation for naming fees?

Are you kidding, it would be nice if Xu Jia didn't spit in his face.

Now on the market, anyone who wants this naming right can offer at least 200 million yuan, otherwise Xu Jia won't even take a serious look at it.

"Don't forget, I am the chief director of the show. I have the right to decide on the subsequent naming of the show, even if it is the permanent host." Director Liu said sadly.

Of course he didn't work in vain, he was paid, and it was worth a lot of money.

As for offending Xu Jia, the moment the show broke 2, he didn't think about it again.

As the boss of a small entertainment company, if he doesn't seek anything for himself, what should he be afraid of?

"First of all, we have a contract with the resident host. If we don't want to fulfill it, our legal affairs will be with you at any time. Second, the subsequent naming has nothing to do with me. I only sell the naming contract in my hand."

"Finally, don't forget that you don't have much credit for the success of this program. Don't think that you are awesome."

After Xu Jia finished speaking, he hung up the phone. He had no business talking to people who see small gains and forget about righteousness.

A program imported from Korea, without its own help, premiered at 1.3, which is simply ridiculous.

Even later, everyone will only find that if the director is changed, the program will be broadcast the same, and even the effect will be the same.

After blasting away Director Liu.

Xu Jia began to wonder where the naming rights would go.

Just exchanging money would be the biggest disadvantage for Xu Jia.

He has abundant cash flow on hand, but what limits him now is that he dare not expand too fast.

After all, the company is just a start-up, and blindly opening up the business before the personnel are fully integrated will only cause trouble.

But it would be great if we could exchange for corresponding resources.

Thinking of this, Xu Jia took the initiative to call the middle-aged man from Penguin Video.

"I have a good resource in my hand, do you want it?"

"Um, Mr. Xu, if I remember correctly, it seems that our "Tomb Raiders" has not yet been submitted as a film."

"That will take another month. What I'm talking about now are new resources."

On the other end of the phone, the middle-aged man wiped the cold sweat from his forehead.

Every time he communicated with Xu Jia, he felt that the other party did not play according to the routine.

"You tell me first. I have to report to the superiors and evaluate it before I can tell you the results of my preparations."

"You'd better go through the process as soon as possible for the title of the program "Run" and the priority renewal rights for the next season, otherwise I will resell it at any time. I'm just talking to you in exchange for film and television resources, so don't be suspicious. ." Xu Jia said straight to the point.

He has heard a little bit about the common problems of large companies like Penguin.

"Run" naming rights?

Is it the one that debuted at 2, and is set to become a phenomenon-level hit variety show this year?

The middle-aged man trembled all over. He felt that a promotion and salary increase were beckoning to him, and he quickly said: "Don't worry, Mr. Xu, I will urge the superiors to make a decision as soon as possible. Please give us a little patience."

After saying that, the middle-aged man ran towards his superior's office as fast as he could.

"Don't worry about this. Give me an answer within a day. I still have a good impression of penguins."

After hanging up the phone, Xu Jia dialed another one and continued to chat: "Is it from LeTV? I want to talk about cooperation with you... I am looking for you because I have a good impression of LeTV. Don't miss this opportunity." "

In a short time, several online video platforms were aware of the news.

Xu Jia obviously had big plans, otherwise he wouldn't have used his priceless naming rights to contact so many video websites in exchange for resources.

"I don't understand, what do you mean by looking for a video website? They shouldn't value the naming rights that much, right?" Xiaoqing asked humbly.

"They have a lot of customer resources in other industries, and those companies particularly need this level of exposure, but I don't need money. Only video websites can give me the resources I need." Xu Jia said.

"What resources?"

"The possibility of making your own variety show. "Run" is someone else's show after all. We are easily controlled by others, but we still have to have our own variety show."

Xu Jia didn't explain too much. The ambition in his heart was not enough for outsiders to understand.