Let you invest, and you can support half of the entertainment industry?

Understand the changes that the short video track may bring.

The expressions of Yang Mi and Miao Yuqing suddenly became much more serious.

"How was Douying's performance on the first day online?" Xu Jia asked.

"It's very poor. Of course, what I mean is that compared to ByteDance's own strength, the results are obviously not in line with their status. The strange thing is that Douying did not enjoy the investment in streaming and publicity. It seems that ByteDance gave up. This software is left to fend for itself," Miao Yuqing said.

She originally thought it would be another tough battle this time, but after seeing Dou Ying's results, she just felt at a loss.

Where is the opponent?

The opponent seems unable to maintain himself.

"It's not that they don't push the stream or promote it, but they are testing the market and adjusting the direction of the software based on the market's reaction."

Compared to others, Xu Jia saw Byte's movements more thoroughly.

After all, he had watched the rise of this behemoth in his previous life. At that time, he was still one of them holding a mobile phone and having fun.

"The short video track is a brand new field for us and overseas. After all, mobile phones have not been popular for a long time, and everyone is crossing the river by feeling the stones."

Xu Jia was very sad when he talked about this. In the past, Chinese companies followed overseas companies and copied the gourd.

Or put it on your own Internet based on other people's development.

Only this time, due to the rise of Xiaomi, China's mobile Internet has stood shoulder to shoulder with overseas for the first time.

So much so that when people on the Chinese Internet looked up, they realized that they had nothing to copy.

At this time, you can see the differences between companies.

Penguin, Alibaba, Wanda, etc. continue to bully the small ones and wreak havoc in other industries to see if they can create Internet+.

Really knowledgeable people have begun to dig deeper into the changes.

If we fight for Xixi, if the city belongs to Taobao and the high-end belongs to JD.com, then I will have to expand to five counties and rural users.

Use the tactic of cutting off my red envelopes if you are a brother, and tear off a piece of e-commerce.

To be honest, this is something that many people did not expect.

It is hard to imagine that Chinese companies, which already have e-commerce as their advantage, can actually make waves in this area.

It can only be said that although those of us who play on the Internet may not be innovative enough, we are definitely not stupid and we know how to make money.

Douying obviously intends to go deep into the content track, which coincides with Xu Jia.

The former is an algorithm that dominates the world, and finally uses the huge traffic to build its own moat.

For example, in the future, live broadcast sales and various types of short video bloggers can be said to have developed online to the extreme. Even if these three tools are taken abroad, they will defeat others.

On this point, I have to admire Zhang Yiming, he is really awesome.

"Even according to what you said, Zhang Yiming and Byte still don't have enough confidence in their own software, and they haven't found the direction of short video development. Is that what you mean?" Yang Mi analyzed.

She may not know much about the Internet, but she knows very well about human hearts.

"That's right, if they were confident enough, the launch wouldn't be so quiet. I guess they plan to use this software to pave the way for the next one." Xu Jia said solemnly.

This is indeed the case. After Douying became popular in 17, Byte promoted it across the board, and then launched Huoshan Video.

The latter even introduced incentives, with cash rewards as long as a certain number of views is reached.

But he still never fucked Dou Ying, until the two merged into one later, it was Dou Ying who swallowed the volcano.

It can only be said that Byte management made a mistake in judgment on this point.

But fortunately, few domestic short video companies can compete with them, so this small mistake has nothing to do with the overall situation.

Of course, this still allowed Kuaishou to seize some market share.

There is no way, Kuaishou has achieved the ultimate in sinking the market. As early as Douying was not born, they occupied the two areas of vulgarity and low-collar.

"They don't understand. I think you should understand, right?"

Yang Mi looked at Xu Jia with a half-smile, and said proudly: "Based on what I know about you, if you don't have a complete plan, how could you take the initiative to contact the Byte people, and then after being offended, you can't be arrogant?" Continue to pay attention impatiently.”

"I'm sure I'm waiting for Mr. Zhang to find you. If I take one bite, I'm afraid my body will hurt to death."

Miao Yuqing was stunned when she heard Yang Mi's analysis, and couldn't help but look at Xu Jia.

Is this really the case?

Unexpectedly, Xu Jia chuckled: "No one knows me better than Xiao Mimi."

"Call Mi Sister! I think your skin is itchy, Xu Jia." Yang Mi raised her eyebrows.

All I can say is that Sister Mi is still Sister Mi, even if she is a little gentler, she is still so royal.

"Haha, short videos are actually more simplified micro-movies. I think from micro-movies to online movies, you should be able to see that the public is paying more and more attention to fragmented time, or that fragmented time makes it easier to cultivate the public Habit."

"Use the shortest possible time to fill the minds of the public with a large amount of information. They don't need to actively think, they only need to passively accept it. Coupled with the byte algorithm, you can clearly understand what kind of content you like, and combine similar The content is pushed to you all the time, making you addicted to it. As long as you pick it up, it is difficult to put it down again, and time is stolen before you know it. This is the direction of short videos in the future."

"If you want to deliver a large amount of information in a short time and directly to the audience, there are only two media methods, one is pictures and the other is sound."

"Short videos cannot rely on pictures alone, nor can they rely on sound alone. The two must be combined. I think it must be accompanied by music at the beginning. Classic music is not needed. The climax sentences are enough to brainwash people."

Xu Jia just talked about short videos. There was no way he was too familiar with this.

Even the entertainment industry in the future cannot be separated from this aspect.

There is a new name called new media, which is newer than self-media.

And whether Xu Jia takes the initiative to receive this piece of information or not, the short video will actively push information to him, but he will receive more or less.

"Paired with music..."

Yang Mi was lost in thought and clapped her hands suddenly: "Wow! It seems like this is true. Isn't Xiaoka Show using film and television dubbing to attract the audience to join in?"

"Yes, but they are too limited." Xu Jia said.

In fact, there are short video software overseas, but they are more technical.

This is niche.

For users, niche products may be more popular with them, but for companies, they prefer products that are more popular and popular.