Let you invest, and you can support half of the entertainment industry?

July 2nd.

I haven't waited for the release of "I'm Not the God of Medicine" yet.

"Ode to Joy" was aired first. This drama, in which Jiaxing and Noon Sunshine collaborated again, immediately became a hot topic once it aired.

With four female leads, it has become very popular.

"Reba's endorsement is about to expire. I plan to work hard towards first-tier brands and squeeze into the fashion route." Zeng Jia said.

After the popularity of "Ode to Joy", Qu Xiaoxiao, played by Reba, has become quite popular.

She has firmly established herself as a popular little girl and is expected to become a first-tier actress.

As long as the backend is stable and another major work comes out, we will be able to break through.

"No need, give her a popular brand, the more people-friendly the better, mainly national, like sports brands like Anta and Li Ning."

Xu Jia rejected Zeng Jia's proposal without thinking, "It is difficult for us to reach into the fashion industry, and Reba's image and positioning do not match the fashion industry, so there is no need."

As the saying goes, different circles should not be rigid.

The fashion world is a strange circle of inbreeding, and he is not happy to squeeze into it.

A bunch of grandsons of Naya are licking the luxury goods from overseas, and every magazine thinks they can control the aesthetics.

In fact, in Xu Jia's opinion, it was all bullshit.

Most of the designers or people in power who make magazines don't like women at all.

How is it possible to pick out women who are truly lovable?

In Xu Jia's eyes, being too thin and being too demanding on the body are just words used to train clients.

True beauty should be healthy, not pathological.

In fact, Fan Bingbing's status in the fashion circle is quite good, and she can be regarded as fitting the image of an oriental beauty.

But her route cannot be replicated.

How many domestic female stars, including Internet celebrities, want to walk on the red carpet and become carpet stars?

As everyone knows, there are other bonuses for Fan Bingbing to become a carpet star, so just squeezing in is a waste of a lot of energy.

"I have prepared a drama for Reba just to be on the front line. During this period, I will not accept her announcements until the results are clear."

This drama is "Si Teng". Although it is an online drama, Xu Jia still has high expectations.

Director Lin Yufen was also specially hired to guide.

She is the female director who directed hit movies such as "Sword and Sword 3" and "Bu Bu Jing Qing".

Originally, in her previous life, this female director would have directed hit movies such as "A Thousand Bones of Flowers" and "Three Lives Three Worlds", but she was cut off by Xu Jia, and she is not as famous as she was in her previous life.

However, she still has some skills. Xu Jia came to her specifically, hoping to help Reba reach a higher level.

It cannot be said that the earliest artists in Jiaxing were stepped on by the younger generations in the end.

"Okay, I understand. Since you have plans for Reba, I don't need to worry too much."

Zeng Jia didn't care about this. She was now the general manager of Jiaxing, and she was already lacking in energy due to large and small matters.

It would be great if the boss Xu Jia could help her solve something.

The reason why Reba's management affairs have not been forgotten to this day is because they have a good relationship in private, and they were also common partners in Yang Mi's studio.

"Well, Yang Zi and Liu Yan can push and gain exposure. They need more popularity. As for Li Yao, he will take this opportunity, like Reba, to customize a drama to hit the front line. "

Xu Jia pinched her chin, remembering the trajectory of Li Yao's previous life, and made a decision, "Didn't we receive the copyright of "Qing Yu Nian" before? Let's take out this book and make it. The female one is Li Yao, and the male one is Li Xian. "

"It just so happens that Li Xian will withdraw from the competition at that time. Taking advantage of the popularity to announce the casting, it will also promote the drama."

Originally he was still torn between Wang Kai and Li Xian, but thinking about the latter's upcoming popularity, he might as well hunt down rabbits and bring it to "Celebrating More Than Years".

Although the production team of this drama in the previous life was great, the publicity was only so popular, and it became a phenomenon by virtue of its own quality.

Now with Jiaxing's blessing, as well as Li Yao who is more popular than in his previous life, and Li Xian who is eager to retire.

Even Xu Jia couldn't imagine how popular this show would become.

Zeng Jia felt excited when she heard this.

She knew that any drama series ordered by her boss would be a hit.

Especially for this kind of drama, which is specially shot to promote artists, there is no possibility of overturning. The only uncertainty is how popular it will be.

Every similar drama means that there is a gold mine about to be developed.

Whether it’s the revenue generated by the series itself, the increase in the value of the creative team, or the surrounding copyrights, this is a rare benefit.

The next moment, Zeng Jia frowned: "But we currently have no producers on hand, and our staff are stretched thin. Most people have their own arrangements, and the director doesn't have any extra."

Jiaxing currently has many contracted directors, all of whom have their own crews.

Yan Fei and Peng Damo, "The Richest Man in Xihong City" has just ended, we can't let them even have a rest, right?

What's more, the two of them specialize in Mahua-related comedy movies.

Wen Mino, he has to run the road show of "I'm Not the God of Medicine" next, so he doesn't have the time, and his status is not suitable for him to go back to film TV series.

Guo Fan, who is still studying for "The Meg", wants to shoot small pieces later, but using it to shoot a TV series would be overkill.

Diao Yinan, "The Party at Southern Station" is currently being filmed, Lao Hu's ambitious work.

"Sewing Machine Band" by Dapeng, "Galaxy Tutorial" by Deng Chao, "Hello, Li Huanying" by Jia Ling, and "Wolf Warrior 2" by Wu Jing.

They all take the path of directing and acting themselves, let alone directing.

Xin Shuang has some possibility, but he has also been assigned a role.

It’s not that he didn’t know it, but Xu Jiacai discovered that there were so many projects in progress in Jiaxing without even realizing it.

Damn it, no wonder so many pairs of eyes outside are red.

It is not an exaggeration to say that these projects account for half of the Chinese film and television market.

Half of the cake has been eaten, can anyone else be happy?

"Forget it, let's open the recruitment. After all, this drama is actually different from the previous dramas. It is an adaptation of a male pornographic novel. It also has elements of time travel and imaginary, which is difficult for ordinary directors to control." Xu Jia said slowly.

This is the consequence of having a big plate. It is impossible to keep everything under control, and it is impossible to get all the benefits in your mouth.

The ultimate way is to give out some corners and corners to people in the circle, and finally form an alliance of interests.

"it is good."

Zeng Jia nodded, as if remembering something, and said: "Korean CJ Entertainment wants to distribute our drama, but the price is not high. You see..."

"As long as it's appropriate, give it. Money is secondary. The market must be opened first. In addition to Korea, other markets can be opened up. We must take back the lost territory." Xu Jia said with a fist.