Let you invest, and you can support half of the entertainment industry?

"The project you mentioned to me..."

Xu Jia rubbed his chin while thinking.

In fact, my heart blossomed with happiness.

It's not that the income from the project is high, but the fact that the ingredients actively jumped into the pot really surprised him.

"It is an adaptation of Anai's novel "Ode to Joy", describing the story between girls from five different class families. This time it will be directed by Kong Sheng and Jian Chuan."

Hou Hongliang was afraid that Xu Jia would feel awkward because he had not contacted her some time ago, so he explained specifically: "I have to repay the favors I owe for previous projects, so I have no choice but to make a special trip to find you this time because I think it would be more pleasant for us to work together." ."

Xu Jia nodded in agreement, but sneered in his heart.

As long as one of the two subsequent projects was successful and he could meet Hou Hongliang, he would take his surname.

But this can’t be blamed on others.

In business, Xu Jia would have done the same thing.

"Of course you are welcome, we are all old partners, but we are afraid that our small temple cannot accommodate the big Buddha of the noon sun." Xu Jia said with a half-smile but not a smile.

He naturally accepted the noon sun with both hands, but he couldn't do it so easily.

You can’t give people the wrong impression that Jiaxing is a place where you can come and leave whenever you want, right?

Xu Jia expected that the other party would suffer this setback, so he deliberately allowed the other party to cooperate with other companies. After all, with the inflated mentality of everyone in Noon Sunshine at that time, if Jiaxing wanted to continue to cooperate with them, he would have to pay a heavy price.

Only by making this group of people realize that they are not that awesome, or that they still need to rely on Jiaxing.

"How could it be? Jiaxing has been booming recently, and we're afraid that we won't be able to reach your level." Hou Hongliang said jokingly.

At the same time, he felt nervous, knowing that if he didn't give something, it would be difficult for Jiaxing to accept him again.

"Haha, it's a small thing to cooperate again, but now there are many mountains in the circle. Even though we are unwilling to restrict others, we have to take action to protect ourselves."

Xu Jia sighed and looked at Hou Hongliang meaningfully, "So certain agreements and contracts must be signed as a prerequisite for our cooperation. It will certainly not be excessive. I just hope that everyone can cooperate at a deeper level."

"Can I see the contents of the contract first?"

Hou Hongliang took a deep breath and was mentally prepared.

"Okay, Yuqing, bring the agreement to Mr. Hou to see." Xu Jia shouted.

After a while, Miao Yuqing handed the document to Hou Hongliang.

The latter carefully looked at the contents of the contract, and his anxious heart gradually relaxed.

The content of the agreement only stipulates that Jiaxing has priority to invest in projects produced by Noonday Sunshine.

As for the conditions given, although they are not as generous as they have been with other companies outside.

But this time is not that time.

In Hou Hongliang's view, what he gave was actually quite sincere.

Better than when they first worked together.

"I can accept this contract and can sign it now." Hou Hongliang said.

For him, this kind of thing is beneficial and harmless. At most, it has some restrictions and he cannot choose the partners he wants to cooperate with.

But it has also solved the worries, and there is no need to worry about the lack of investment in the next drama Noon Sunshine.

In fact, Hou Hongliang still felt that his conscience could not bear him.

On paper, Jiaxing seems to be the one paying more.

"Then sign it now to avoid having to make an appointment for another day. Just call Director Kong and the others back after signing. The previous preparation workshop is still reserved for you." Xu Jia said with a smile.

Hearing this, Hou Hongliang blushed even more and said hesitantly: "Otherwise, the profit ratio will be slightly tilted towards Jiaxing. In this case, we can share the risks as equally as possible."

This is because you have a hard conscience, which shows that you are still thin-skinned.

But if the partner is like this, Xu Jia will appreciate it.

Originally, he wanted to let the other party think about it and leave more favors in it, but after thinking about it, he still said: "You don't need to think too much about the agreement. Since I dare to bring it up, I have the ability to take risks and the confidence to make profits."

"Even if you don't believe in yourself, you still have to believe in our Jiaxing's marketing capabilities. What's more, Noon Sunshine's content production capabilities are among the best in the country. We can benefit from this combination."

Xu Jia chose this node and signed an investment priority agreement and an exclusive agreement with Noonday Sunshine.

In fact, it is because only after experiencing ups and downs, a group with Hou Hongliang as the core will abandon the inner youthful spirit and fully embrace business.

Just look at "Ode to Joy" and you will know that the story of five girls from different classes is aimed at the female audience.

In addition to the fun-loving fights, incorporating Noon Sunshine's consistent thinking and mapping of reality can make the content entertaining and at the same time more connotative.

Don’t think it’s that simple. Proportion and rhythm are the keys to creating a hit.

It's like a chef and an ordinary chef making the same dish, using the same ingredients and the same steps, but the level of heat and the amount of seasonings can determine the difference in worth between the two.

TV series produced and produced by Noon Sun since then.

Not to mention all of them are hits, but at least all of them are high-quality products.

The results of each project not only passed the passing line, but also reached the standard of excellence.

And can handle various themes with ease.

Not to mention anything else, can you imagine that "It's All Good", "Do You Know" and "Dajiang Dahe" are all from the same family?

Xu Jia's entry at this time is equivalent to buying the bottom.

Let’s not talk about future profits for now.

Hou Hongliang's current gratitude is not fake at all.

"One more thing, I hope that future projects will be mainly based on artists within our company. I wonder if Mr. Hou can accept this?" Xu Jia said.

"Absolutely no problem." Hou Hongliang said, patting his chest.

Anyway, Noon Sunshine doesn’t have a brokerage business, so it’s useless to hire anyone, not to mention that Jiaxing’s artists are all well-known for their high quality.

Hou Hongliang was sent away.

Xu Jia read the signed agreement carefully with a proud look on his face.

"Mr. Xu, are you so optimistic about the noon sun?"

This was the first time that Miao Yuqing saw Xu Jia treating an agreement like a treasure.

"With this agreement signed, we in Jiaxing will have a Dinghai Shenzhen in the TV drama industry in the future."

Xu Jia glanced at Miao Yuqing and saw the doubt in the latter's eyes. He shook his head and smiled: "You underestimated the team of Noon Sunshine. They can create two completely different types of hits, "Nirvana in Fire" and "The Pretender". , which proves that it’s not just luck.”

"They just took a few detours before. As long as they grasp the right direction, they will become a hit maker."

This is not an exaggeration by Xu Jia, but the reputation that later generations of Noon Sunshine built up with each of his works.

The costume dramas include "Know or Not" and "Qing Ping Le".

Modern dramas include "Everything Is Good", "I Am Yu Huanshui" and "The Beginning".

Period dramas include "Children of the Qiao Family", "Love of Mountains and Seas" and "Dajiang Dahe".

And all of this is now in Xu Jia's pocket!