Let you invest, and you can support half of the entertainment industry?

The next day.

Miao Yuqing ran into the office excitedly, her eyes full of joy.

"Mr. Xu, the first-day box office of "Mermaid" has been released."

"How many?"

"3.5 million!"

wipe!

Even though Xu Jia had been mentally prepared, he was also shocked by this number.

The box office record for China's domestic movies hasn't been broken yet, so let's break the first-day box office record first.

With this momentum, in the entire Spring Festival, which movie dares to compete with it?

Who dares to say that Xu Jia's box office prediction yesterday is impossible?

The box office of "Mermaid" in the previous life was 2.8 million, and this time it was 3.5 million, which shows that Jiaxing's publicity during this period and Xu Jia's stunt yesterday.

This movie added 70 million to its first-day box office.

Xu Jia spent so much effort and asked so many employees to stay and work overtime during the Chinese New Year.

"How is the attendance rate? Does Mr. Liu of Wanda Pictures have any feedback?"

Xu Jia calmed down his turbulent mood. At this time, he had not fully grasped the victory and could not relax.

"According to our people's investigation, the occupancy rate of Beijing Cinema Theater is as high as 96%, and the attendance rate of Magic City Cinema is 95%. The evaluation form filled out outside the theater has reached the satisfaction standard of more than 80%, which shows that movie fans in first-tier cities are still quite satisfied with this movie. like."

"Mr. Liu called back this morning and said that their theater chains will increase their film scheduling rates." Miao Yuqing reported on 1511.com.

After working as Xu Jia's secretary for so long, she gradually understood the importance of these data and what they represented.

As he answered, his voice became excited.

"The attendance rate is okay. It seems that Director Zhou's movie will be released on satellite this time. In addition to Wanda Pictures, other theaters should also contact us and try their best to increase the film schedule. The attendance rate of our movie is so high, they can If you make more money, you won’t refuse.”

"By the way, let the people in the distribution department contact theater chains or theaters that don't have this film. I'm afraid they will regret throwing away their money at this time."

Xu Jia nodded with satisfaction, taking advantage of this opportunity to continue to grow the company's distribution department.

Production and distribution are closely linked.

After distribution and vigorous promotion, the quality of the film produced by the producer must keep up in order to retain the audiences it attracts. The higher the quality of the film, the more attractive it will be to those theaters.

They also want to make money. If nearby residents want to watch the movie, but find out that it is not available, they may not be willing to come next time.

What's more, the attendance rate of "Mermaid" is so high. The higher the single-screen sales, the more money the theater will make, so they are naturally willing to schedule more movies.

This is also the cruelty of the film market. The winner always takes all, and the loser can hardly even get leftovers.

Because if the box office performance is poor, the theater will not even schedule the film for you, and others will not be able to see it if they want to.

That's why overseas, there are specialized art theaters, or cut film theaters, which are theaters open to specific groups.

But in China, movie theaters have not been widely opened, and the public’s movie-watching habits have not been developed. How can we talk about specialized cinema lines?

And many of them are individual movie theaters. They have no unity at all and they must do whatever they want to make money.

Through this opportunity, the distribution department does not have to take the initiative, others will come to you.

In this way, the distribution system will be more complete.

The theater resources in hand are sufficient, and good films are more willing to come to us and ask for distribution.

There are more good films, and cinemas are more willing to cooperate with distribution companies.

This is a virtuous cycle.

After Xu Jia arranged the follow-up measures, he was interested in asking: "By the way, who came up with the evaluation form you mentioned?"

He didn't arrange this in advance, it was entirely up to the people below.

But depending on the situation, the effect should be quite good.

At least it gives him a better idea of ​​how the movie is selling.

"Ah, this, this is my own initiative, but I have already said hello to Sister Zeng in advance." Miao Yuqing whispered, with a bit of worry in her eyes.

Seeing her expression, Xu Jia smiled and said: "Don't think too much, I'm just a little surprised. It's a good thing that you can finally get rid of my influence and make your own decisions."

"Good thing?"

"Of course, if you always rely on me and do whatever I ask you to do, then I will feel that there is no cure."

Xu Jia has always wanted to cultivate employees' autonomy, but he never thought that Miao Yuqing would be the first one to show up.

You must know that the latter, as his secretary, has always followed orders.

"I didn't think much about it. When I was passing by a movie theater, I saw that someone could get a small gift by adding this watch. I wanted it too, but I couldn't afford the movie ticket, so I thought we might also need one. Form to collect information." Miao Yuqing mumbled.

Even after hearing Xu Jia's praise, this girl still looked cautious.

What Xu Jia hated most was the other party's humble behavior.

His expression became serious, making Miao Yuqing tremble before she spoke slowly.

"You're not wrong. On the contrary, I think you did the right thing, and it's very good. My company doesn't need submissive slaves, I want people who can stand alone."

"Xiaoqing, you are the talent I am looking for. Don't belittle yourself. If you can't even look down on yourself, who else can look down on you? What's more, are you questioning my vision? You know that I can transfer you to Being a secretary around me means that I value your potential.”

Xu Jia stared directly at Miao Yuqing. He didn't want the other party to be immersed in inferiority, which would only drag her into the quagmire.

Miao Yuqing raised her head, with both joy and worry in her eyes: "Xu, Mr. Xu, are you telling the truth? Aren't you lying to me?"

"Just call me Brother Jia in private. When have I ever deceived you? Besides, if my words can deceive people, can my actions also deceive people? Don't forget, you are my favored secretary."

Xu Jia said sincerely with an encouraging tone: "Actually, you may not have noticed it yourself. I have assigned you many tasks, and you have successfully completed each of them. Some of them were even the department heads." It’s hard to do well.”

"What does it mean? It means you have excellent learning ability and grow up very fast. Both Zeng Jia and Sister Mi told me to let you take charge of your own business, but I stopped you because I felt there was no suitable secretary candidate around me."

Xu Jia's words were like warm water, moisturizing the ice in Miao Yuqing's heart.

In the past, she always looked up to Xu Jia, Zeng Jia and others.

But until this moment, I heard Xu Jia's gentle words.

Then I realized that I could shine like this.

It feels so good to be taken seriously.

If I could take another step forward with Brother Jia...