Let you invest, and you can support half of the entertainment industry?

"And by being transferred to the headquarters, we can have closer cooperation." Zhang Jun looked like you know what he is doing.

Xu Jia was noncommittal.

But if you want to get first place, this matter is really difficult to solve.

After all, iQiyi has not been around for nothing for so many years.

When they realize that Penguin Video may be surpassed, their reaction may be extremely violent.

Moreover, even if Xu Jia thought carefully about the gimmicks and topics that could be used to create hype, he still couldn't figure out why.

"How about it? If you feel that you are having difficulty, forget it. If you fight them with real swords and guns for a while, you may not lose. I won't be in a hurry to move in this position for a while, and I will be able to do it next year."

Zhang Jun saw Xu Jia's brows furrowed into a Sichuan shape and couldn't help but speak to relieve him some pressure.

He knows exactly where his strengths lie.

I would rather give up the room for improvement, but I will not affect the relationship with Xu Jia and Jiaxing.

"I have a little bit of an idea. Don't worry about gimmicks. It's difficult to attract the audience just by talking about it. What we have to do is to expand the basic base of the show."

"As an indoor mystery show, "Ming Detective" does not have grand scenes. It mainly relies on content to capture the audience. In that case, it is necessary to avoid superficial popularity and focus more on how to sink people's minds."

"I think we can lead the fan group of "Longing" here. First of all, "Longing" is a slow-paced variety show, and the audience is more likely to accept the setting and rhythm of "Ming Detective". Secondly, the production company and platform are still our three parties. It reduces disputes, and the guest lineup also overlaps a lot. Teacher He, Yang Yang, and Reba are all here, so we just need to invite Huang Lei over."

Xu Jiamo stroked his chin, feeling satisfied with his idea.

There were many similar situations in the past. Variety shows invited teams of the same level to each other's shows to stimulate ratings.

It's not even a platform to put aside grudges.

There is a consensus that it is a win-win situation.

After all, the audience groups of the two programs cannot completely overlap. If the two parties cooperate, they can expand each other's audience groups and stimulate ratings, killing two birds with one stone.

For example, in the live broadcast industry, game anchors and outdoor anchors use the same routine to speculate on CP and play scripts.

"Hey, that's really interesting."

Zhang Jun clapped his hands and his inspiration came out, "If you put it this way, many variety shows can be integrated with each other."

"It's just a layer of window paper. If you pierce it, everyone can understand that we will be the first to eat crabs at most, and iQiyi will learn from it later."

Xu Jia's words made Zhang Jun feel cold.

Penguin started out by copying, so it naturally doesn’t expect other companies to be selfless.

"That's okay, it just so happens that "Longing" is about to be aired in its third season, so it can rise again."

Zhang Jun sighed with emotion, "You guys in Jiaxing started off by relying on variety shows. This area has given you a lot of blood, right?"

Not really.

"Longing" alone earned Jiaxing at least hundreds of millions in advertising revenue.

Not to mention, Yang Yang, Reba and others who put on the show gained a lot of popularity and exposure.

When I need to promote my own projects, I just say hello and go on the show.

Zeng Jia also used this opportunity to exchange favors and resources with other companies.

All in all, this is one fish and four meals.

More importantly, through this variety show, many artists have seen Jiaxing's upward path.

As an entertainment company, what are artists most worried about?

No exposure opportunity.

In contrast, filming honestly is the fastest way to increase popularity.

Variety shows are convenient, simple, and effective.

This is also the basis for Xu Jia to establish a variety show department. At least those who are willing to join can see hope.

This hope is that Jiaxing has been successful in this field.

"Compared to you, what we got is not much."

Xu Jia calmly changed the topic to avoid making people jealous, "By the way, when do you plan to air "Ming Detective"?"

"At the end of the month, when Huang Lei is invited over, that episode will be broadcast as the first episode."

Zhang Jun rolled his eyes and got to the point: "I heard that Jiaxing has established a variety show department and has established several projects. Don't try to hide it from me. I am the person in charge of that tall man with small eyes." I met them all on the day of the annual meeting and even chatted with them.”

I knew that this guy still had some backup plans. He was eyeing the projects in the "Tucao Conference".

"Since you've talked to people, you should know that these variety shows are currently in the preparation stage, and some have just been approved. Why are you anxious?"

"If I don't stamp it with a seal, I won't be able to put my heart back in my stomach."

"Yeah, I'm just unlucky to have met a guy like you who doesn't take shortcuts. Variety Show can give it to you, but the price will still be based on the market price. I can't ignore the interests of the company, and the contract needs to be S-level. .”

Xu Jia never thought about selling these variety shows to others.

After all, when it comes to wealth and wealth, Penguin Video, which is backed by the Penguin Group, is the real one. Even its hair is thicker than Jiaxing's legs.

More importantly, he values ​​Zhang Jun and of course he must continue to invest.

Even Zhang Jun may be promoted to the Penguin Group headquarters in the future.

But for Xu Jia, there are only advantages and no disadvantages.

It's simple. Without Zhang Jun's Penguin Video, Jiaxing's projects will still be sold.

It's even better for the lion to open his mouth and raise higher conditions.

Zhang Jun can also continue to cooperate with Jiaxing in other aspects at the headquarters.

According to Xu Jia's layout for Jiaxing, it is not just a film and television production company, but also a dominant player in the entertainment field.

In this way, it is also a good thing to have a relationship with Penguin Headquarters.

Entertainment can still be linked to the entertainment industry.

"It's a word."

Zhang Jun didn't even think about it, and felt that he had taken advantage of him. "Once a word is said, it is hard to chase after it."

This is Jiaxing's project, let alone an S-level contract.

If you take it out, not only video websites will rush to grab it, but satellite TV will not let it go easily.

Who doesn’t know what the four words “produced by Jiaxing” mean?

Wait until Zhang Jun leaves and Miao Yuqing comes in again.

What I saw was Xu Jia standing in front of the map of China in the office, using the pen in his hand to draw a circle on a certain city.

The Magic City, Shencheng, and Beijing City were the first to be circled, and then some second-tier cities were also heavily targeted.

"Contact Li Dan and ask him when he will return to the company."

When Xu Jia said this, he paused and said, "Forget it, he doesn't need to come. I will go to Shanghai in person. It's time for the company to establish a branch."

Establish a branch?

Miao Yuqing's heart skipped a beat. This not only meant that Jiaxing wanted to expand its sphere of influence, but also meant that a number of more management positions would be created.

She asked boldly: "When you drew circles on the map, do you mean to establish branches in these places?"

"Of course not, I just think that we not only need to enrich the software, but also keep up with the hardware, and the physical industry also needs to be laid out."

Xu Jia shook his head and stared at the map.