Let you invest, and you can support half of the entertainment industry?

New Year's Day.

The New Year has just ended, and the carnival on New Year’s Eve is still fresh in my mind.

But Jiaxing has returned to normal operations.

A group of new visitors were also welcomed.

"Mr. Xu, I'm bringing everyone with me to harass you."

"No matter what, Director Zhou comes to visit and inspect, I'm eager to do so."

Xu Jia welcomed Zhou Xingxing and others in. Not all of the people who came with him were strangers to him, "Brother Chao, you didn't even say hello in advance when you came. How about a surprise attack?"

He gave Deng Chao a hug. The two had a lot of exchanges when they were in "Running Man".

Xu Jia has a deep understanding of Deng Chao's funny character.

It's a pity that this guy always wants Xu Jia to invest in his movies, which is really insensitive.

"Bad Angel" actually made a profit, but its reputation was really bad.

It didn't meet Xu Jia's positioning that Jiaxing's products must be high-quality products, so he gave up.

It's not like he hasn't thought about establishing another investment institution, not under the banner of Jiaxing.

But they are not fools either.

I found Xu Jia to invest because I wanted to use the banner of Xu Jia and Jiaxing.

"You think I'm happy? People who celebrate the New Year will be dragged into publicity." Deng Chao said helplessly.

Just listen to this. People have put in a lot of effort to be in Xingye's movie.

"You are so good at taking advantage of this. Why don't you introduce me to these guys?" Xu Jia exposed the other party's lie and looked at the other reserved actors.

After all, both Zhou Xingxing and Xu Jia are important figures in the industry in their eyes.

"Hello, Mr. Xu, my name is Lin Yun, and I play the role of mermaid Shanshan in the movie."

"My name is Zhang Yuqing, and I play Li Ruolan in the movie."

"Mr. Xu, just call me Ronaldinho. I play the role of Octopus."

The three of them took turns introducing themselves.

Xu Jia's eyes wandered playfully between Zhang Yuqing and Xiao Luo.

He could remember that when Ronaldinho's incident happened, Zhang Yuqing live broadcasted cutting the octopus.

Xu Jia led everyone into the conference room.

Just after the Chinese New Year, Zhou Xingxing came with the creative team. He must be anxious for the release of the movie.

It was originally delayed due to issues with the issuing company.

Zhou Xingxing is not willing to delay it any longer. After the Spring Festival, he doesn't know how long he will have to wait.

"The premiere time is tentatively scheduled for the third day of the Lunar New Year, which is the day after tomorrow. At that time, we will arrange a premiere ceremony at the Wanda Cinema in Beijing. The media has been contacted. I hope everyone can cooperate."

Xu Jia simply set the tone, and then gave Miao Yuqing the opportunity to show her face, "Yuqing, tell me the specific data of the premiere."

Miao Yuqing took a deep breath and stood up.

She looked around at the crowd. They were all big directors and stars that she could not usually come into contact with. It was finally time for her to stand on this stage.

"A total of 137 media outlets have been contacted for the premiere ceremony. Film critics, supporting stars, fans of the main creative team and moviegoers have also been invited. The venue is expected to have 1,312 people."

"There are 860 movie theaters, and the film is promoted on all major online websites. There are also advertisements in airports, high-speed rails, and train stations in domestic first- and second-tier cities. The total publicity cost is 50 million."

This number is not an exaggeration at all, it is a real investment.

In some ways, it's more than that.

Because some resources were obtained in exchange for Jiaxing's favor.

After all, there is not much time left for the publicity department. They can only use more money to create a high enough level of popularity in order to complete the tasks assigned by Xu Jia.

Fortunately, the money was not wasted.

Nationwide, there is overwhelming publicity about "Mermaid".

We also used this opportunity to train our publicity department and show the outside world Jiaxing's strength in film distribution.

Not everyone can achieve this level of publicity and more than 800 premiere theaters in such a short period of time.

Fifty million seems like a lot, but in Xu Jia's opinion.

This is not only a long-term investment, but it can also be doubled through movies.

But Zhou Xingxing obviously didn't know that Xu Jia had already predicted the potential of the movie.

He just thought it was Xu Jia who was buying horse bones for a thousand gold, and for a moment he looked so satisfied that he was even a little moved.

"Jiaxing's sincerity is obvious to all. As long as there is an opportunity to cooperate in the future, I will not make a second choice." Zhou Xingxing promised.

"Then thank you, Director Zhou, for your support."

Xu Jia didn't take it seriously at all, just listen to this.

He admitted that Zhou Xingxing was indeed admired in movies, but he also had to say that people always spend every penny when it comes to personal interests.

Deng Chao and others were watching with their eyes, nose and heart, pretending not to hear anything.

They understand this about Zhou Xingxing better than outsiders. Those who can join the crew basically have to pay a lot less in exchange for this opportunity.

"In addition to the premiere ceremony, we will also arrange a roadshow itinerary for everyone later. We will take care of first- and second-tier cities across the country, and we will also go to some third-tier cities, so the schedule will be tight and we will be divided into two teams."

"Director Zhou is in one team, and Deng Chao is in another team. As for how to divide them, it depends on your personal decision."

After Xu Jia made the suggestion, he threw the hot potato away without hesitation.

No matter who makes the arrangements for the road show schedule, it will cause a lot of trouble.

Needless to say, Zhou Xingxing naturally needs to say that this is his own movie, and he will definitely be willing to work hard to promote it and run road shows.

Including Lin Yun, she is a newcomer and all her hopes are pinned on her film results.

But the rest of the actors are different. They have their own activities. They can't just leave their own money and help others make money, right?

Calling him Master Xing is a sign of respect, but if it affects making money, it doesn't affect falling out with him at all.

"We will discuss this in private after we go back. This arrangement is completely acceptable." Zhou Xingxing agreed first.

So far, he is quite satisfied with Jiaxing's work in publicity.

"That's good, Yuqing, give Director Zhou and the others a copy of the itinerary plan." Xu Jia said.

Zhou Xingxing hesitated for a moment, then said: "Mr. Xu, I have a heartfelt request. I hope you can join us on stage for this premiere ceremony."

Ok?

Xu Jia looked over in surprise: "Am I coming too? Director Zhou, I am the one behind the scenes..."

"Mr. Xu, please don't be modest. I know that you will personally help promote Jiaxing's self-made projects." Zhou Xingxing said.

Xu Jia was stunned.

Who is the one who spread this nonsense!

I only helped to increase the popularity of unpublicized projects at the beginning, and then I never participated in the battle myself.

I don't know.

Due to the popularity of "Nirvana in Fire" and "A Thousand Bones of Flowers".

Many people attribute part of the success to his personal promotion.

In addition, the entertainment industry is inherently superstitious.

Unknowingly, a legend spread.

Whoever allows Xu Jia to personally help with publicity will be able to get a good deal. Not to mention hits, at least the bottom line will be no problem!

Even some masters will individually test their fate with Xu Jia when they tell fortunes to celebrities.

He has become a mascot...