Let you invest, and you can support half of the entertainment industry?

Comedy competition show?

As soon as this inspiration came out, the entire company was busy.

In Xu Jia's words, it is the first step for the management department to independently cultivate artists.

In the past, many artists were recruited directly from the outside world, which was equivalent to leading art investors. Now they are trying to open up their own channels to support people.

The cycle of film and television projects alone is too long.

Let’s not talk about whether it can be promoted. Even if it is promoted, if people jump ship, everything will be in vain.

However, the trainee system is not yet mature in China, and talent shows are not something Jiaxing can currently afford.

On the contrary, it is this kind of small-field competitive program that inspires everyone.

"It just so happens that through this project, we can bring some exposure to other people in Mahua, and if this platform is maintained, we can try to launch a group of artists every year." Zeng Jia said excitedly.

She can feel the prospects revealed by this project. It is a star-making platform that countless companies want to build.

In the past, there were talent shows such as "Avenue of Stars", "Happy Girls", "Come on Good Guys", etc., but only companies with deep-rooted relationships with TV stations could participate.

And most of them have to be trained from newcomers, which is a bit useless for Jiaxing.

After all, what they did from the beginning was a semi-finished product.

However, the programs I run are completely different. They provide artists with a platform to debut, attract fans and gain exposure. The most important thing is sustainability.

As long as it is built, there will be a steady stream of artists coming out.

This is what any company values. A steady flow of water is always worth more than a small transaction.

But when her mood fell, she hesitated: "But this type of program seems to have been produced by Tomato Channel in the past four years. From "Swordsman" the year before last to "Happy Comedian" launched last year, they are all comedies. Competitive type.”

"Yes, in fact, the concept is the same, but we can innovate on this basis."

Xu Jia nodded, he did not deny this, but the program produced by the Space-Time Tomato Channel had a mediocre response and was regarded as a model of failure by the industry.

After all, Ma Hua was poached by Jiaxing, and Deyun Club still focused on the small theater, so Tomato Channel only invited people from Benshan Media.

Without the participation and competition of outstanding contestants, the quality of comedy works suddenly drops to a lower level, and naturally they will not be loved by the audience.

"Focus on a more niche field, you know talk show. We can do two types, one is to start competitive PK from newcomers, and the other is to directly use celebrities to build popularity."

“The thing to remember is, don’t think of this as Jiaxing’s own stage. It’s also a stage provided to others. Don’t be afraid to make wedding dresses for others. The quality of the content must be recognized by the audience. The best thing is to improve the platform. Important purpose.”

"Especially things like backstage operations are absolutely not allowed to happen. We have to be fair, just and open. Again, the audience will feel your sincerity. Only by respecting the audience can we get the desired results. .”

Xu Jia's eyes were bright, this was a big step forward for him to lead Jiaxing.

The company no longer relies solely on traditional methods to cultivate artists, but prefers to be self-sufficient, so that it is not controlled by others and can build good relationships.

That is to say, from a higher perspective, this is what Xu Jia values ​​and wants to cultivate Zeng Jia and others.

"Talk show..."

Zeng Jia was confused for a moment, she really didn't know much about this area.

"Talk shows originated in the United States. They are actually a bit like stand-up comics, but they are not the same thing. To name a few that you are familiar with, Wang Zijian's "Post-80s Talk Show" and Zhou Libo's "One Week Libo Show" can be considered."

"The program is based on one point. Whoever can amuse the audience is the winner. It's that simple."

Xu Jia was unwilling to do so, and ended up with a bunch of crappy stuff that had both happy and tragic endings.

Comedy is comedy, and being able to convey happiness is the greatest meaning.

As for education and principles, they can be provided, but they cannot be required.

After all, there are too many educational moments in our lives. It would be too helpless if the rare time to relax is filled with so-called preaching.

"Sure, I understand." Zeng Jia nodded as if she didn't understand.

She knows a little, and if she doesn't understand it, she can leave it to someone who understands, and that's enough.

"and many more."

Xu Jia called out to Zeng Jia who was about to leave. He hesitated and said, "You should first learn about the talk show and then invite the relevant people."

"By the way, the host of the show is tentatively decided to be Zhang Shaogang and the assistant star Li Dan. I will personally invite the latter."

Zhang Shaogang was in the midst of his notoriety at this time. He could get it if the price was right. Even though there were many people scolding him, black and red were also red. At least they had a gimmick.

Li Dan is the top priority in Xu Jia's plan. In fact, these two programs in the previous life were produced by this little eye.

This guy is a rare talent. Despite his mediocre reputation later on, I have to say that he has indeed developed the field of talk shows.

And with him, it’s easy to catch all the people related to talk shows.

"Okay, then this project should have a name and some general information so that I can explain it to others." Zeng Jia said.

"It's similar to most variety shows, but when we select talk show actors, we will divide it into online and offline sessions. Through the online session, we will find those who can be on the show, but whether they can stay will depend on the audience's votes. ."

"Five hundred public judges will be invited to the scene, and there will be a revival phase in conjunction with online voting. There will be a total of twelve episodes." Xu Jia paused, "What's the name? It's called "Talk Show Conference"."

"The second program is mainly about complaints. In each episode, a main character will be complained by various guests. Finally, the main character will come on stage to fight back."

"As for the main artist, the first thing is that he cannot be a bad artist who has violated the law and has real "black spots"; the second thing is to choose an artist who has had some controversial incidents. The third thing is that there is a big contrast between the image reported by the public and his true image. Artists, and don’t be afraid of offending people, do whatever you want, anyone who dares to lose face on the show will be told to get out, the name is "Tucao Conference"."

"The prizes of the "Talk Show Conference" are set to be worth one million, and those who perform well can join the "Tucao Conference". As for the "Tucao Conference", a generous announcement fee is enough. Those who have a good response can participate. In our film and television dramas, we ensure that each character has enough roles."

Xu Jia said this and took a sip of tea. After outputting so much information in one breath, his mouth was inevitably dry.

Zeng Jia on the side has long been sluggish.

She had already heard about Xu Jia's monsters and had seen a lot of them.

But I am always shocked, especially this time!

Good guy, I just made a few small comments, and the two programs were put out directly, and listening to the information, it was as if it had already been recorded.

To be honest, with Xu Jia’s explanation, the program team could have filmed a dog...

"I also have an idea for a third program, but the format is different from the first two. I have to figure it out a little more. Just do these two projects first. If you have any questions, please contact me in time." Xu Jia said.

"understand!"

Zeng Jia fell to the ground, completely convinced!