Let you invest, and you can support half of the entertainment industry?

have to say.

Xu Jia's statement really frightened Xu Yongan.

If Wanda hadn't been involved, maybe he would have just thought it was Xu Jia's own whims and wouldn't have taken it to heart at all.

But with Wanda, the effect is completely different.

After all, with Wanda Pictures’ layout, Wanda Cinema can be found almost everywhere there is Wanda Plaza.

With this move alone, at least most of the first and second tier cities in the country have been deployed, and the plan will work immediately.

"Brother Xu, if you are not in a hurry, we can talk slowly. In fact, we in Hengdian have always had ideas about film and television peripherals. But you are familiar with the domestic environment. The film and television market has just developed, and the corresponding soil has not yet been cultivated. ." Xu Yongan hesitated.

But compared to my initial attitude, I was already too concerned.

Hengdian Group is a very important part of Xu Jia's plan, and he had already prepared the plan before he came.

"If you want to open up a new market and wait for others to cultivate the soil, or the soil will be generated by yourself, then you will just sit on the treasure mountain without knowing it. After returning from studying abroad, Mr. Xu should understand how vast the foreign film and television peripheral market is. A movie is online You may lose money, but you can make a profit through offline operations.”

"This is the normal development direction of the film and television industry, instead of the current situation where everyone is betting on the box office and playing with one-dollar transactions, which will only drain the fish."

Xu Jia said that these were not just empty words, but thoughts after thinking about them for a long time.

There are frequent chaos in the domestic film and television industry, including sky-high remuneration and a bizarre trainee system. Ultimately, the reason is that there is no way to make profits.

They can only focus on advertising and direct input.

As a result, no company is willing to delve into the industry at all, and most of them will leave after making enough money from one transaction.

Quite simply, the success or failure of a project may be related to the life or death of the company.

Who dares to bet?

Who is willing to open up?

If you only dare to act conservatively, follow the trend, do whatever makes money, and swarm over, no matter how good the field is, it will be ruined.

"If you cultivate the soil yourself, the timeline will be too long. I'm afraid the group board of directors will have to consider it for a while, and there is no corresponding policy from above..."

As soon as Xu Yongan finished speaking, Xu Jia shook his head and chuckled, then stood up.

"If this is the case, then Director Xu will pretend that he did not hear what I said today and we will cooperate again if we have the opportunity."

What the other party means is nothing more than wanting Xu Jia to produce a result and the policy given above.

Damn, he has these two things, does he need to deceive the Hengdian Group?

As long as Jiaxing holds one of these items, it will not be their turn to come to others, but others will rush to come to them for cooperation.

The reason why Xu Jia worked so hard was to actively cultivate the film and television peripheral market.

In previous lives, many film and television companies had related layouts.

However, due to a special reason, it was interrupted. With the whole country wailing, the film and television peripherals naturally ended without any problems. Now Xu Jia is reborn and plans development in advance in order to find a way out of the bleak film and television market in the future.

"Mr. Xu, don't worry, the board of directors doesn't agree. I have this intention, but I can't just jump in with my eyes darkened, don't you think?"

Xu Yongan hurriedly stopped Xu Jia, not that he was taking retreat in exchange for advancement.

But Hengdian Group is currently in a state of stagnation. They have only two main businesses. One is to create an ecological environment for film and television shooting by renting a film and television city, and the other is to attract tourists to visit.

However, the performance of the former has almost reached saturation, and profits tend to decline. After all, the majority of the production costs are given to the stars, and the remaining part naturally needs to be carefully calculated.

The latter has achieved certain results, but its competitive advantage is not obvious among tourist cities across the country.

If you want to get to the next level, you need to find another way.

Although Xu Jia's proposal was unrealistic, it also piqued his interest.

"You can do some research. Huayi Film and Television Town is already under planning, and many film and television companies will participate in the follow-up, including Disneyland in Shanghai. They have been promoting film and television peripherals, such as dolls and other products, and now they have become a small town. If it is effective, I have internal friends who tell me that 18 years is the time for the other party to invest heavily."

"Both domestic and foreign companies have set their sights on this place, is it still just a castle in the air?"

Xu Jia stared at Xu Yongan with burning eyes and said loudly: "Director Xu, we don't have much time left!"

Only Xu Jia knew that the film and television industry would gradually decline after 18 years, not to mention that it would be cut in half later. As for the Huayi Movie Town mentioned above, except for some improvement when it first came out, there was almost no sound afterward.

In other words, Disney has realized the formalization of film and television peripherals by relying on its hundreds of years of experience and brand reputation.

Xu Yongan narrowed his eyes, thinking constantly, and was finally moved by Xu Jia.

He looked at Xu Jia and said in a deep voice: "First, let's talk about your plan and our role in it."

"Wanda is responsible for distributing goods. Wherever there is a Wanda Plaza, our products can be covered. Hengdian is responsible for promotion, establishing a reputation based on your advantages in the cultural industry, and relying on the film and television city here to create an amusement park similar to Disneyland. .”

"What about you?"

If that's the case, then they can just cooperate with Wanda directly.

"We provide content and content products that can attract consumers. If we go online, I will introduce Penguin Video." Xu Jia said.

Just the two projects "Flower Thousand Bones" and "Monster Hunt" in hand are enough to establish an advantage.

However, after all, Jiaxing was established only a short time ago, and the more than 2 billion yuan in capital it has on hand is still stretched compared to such a large market.

Xu Jia can only use this to leverage more and larger resources to realize his plan.

"If we can bring in Wanda and Penguin as you said, and reach the entire industry chain, we can join." Xu Yongan said thoughtfully.

He needs to make a better result to cover up his father's prestige.

This is also the only opportunity he can find to surpass his father and open up revenue channels for the group.

"Congratulations on your choice of the future. Let's sign an intention contract first, and soon I will show you enough sincerity." Xu Jia smiled and stretched out his hand.

Not wasting my words in vain, I finally had a foundation for snowballing.

The corners of Xu Jia's mouth rose slightly after receiving the intention contract.

This time, his two purposes for coming to Hengdian were successfully accomplished, and it far exceeded his expectations.

With this contract in place, it would be easier for him to negotiate with Wanda Pictures and Penguin Video.