Let you invest, and you can support half of the entertainment industry?

These suggestions made by Xu Jiati are all pitfalls that "Monster Hunting" stepped on in the previous life.

Because of the addition of Hong Kong circles, many monsters are portrayed in a very scary way, which can scare even adults.

Moreover, Xu Chengyi spent too much time describing the relationship between the male and female protagonists.

In Xu Jia's opinion, it is also the wrong direction.

Looking at the reasons why "Monster Hunt" was successful at the box office in its previous life.

It's very simple, it just captures family movie fans. As long as it attracts one family, at least three tickets will go out.

Mom, dad, kids.

Maybe grandma, grandpa and others are here too.

Many people initially thought this was the rise of China's local fantasy movies, but later they discovered that Huba was just cute enough and there were too few family-friendly movies.

Just like Xu Jia said.

Most of the profitable Chinese local films are local comedies.

But there is another genre that has never failed, and even once the brand is established, the film director can reap dividends for ten years.

That's a children's animated movie.

"Bear Bears", "Pleasant Goat and Big Big Wolf" and other big movies, if you have one movie a year, you won't lose money.

So, just grasp the direction of family fun.

The success of "Monster Hunt" is only a sure thing.

I'm afraid that Xu Chengyi wants to show off his skills, or mix in private goods to expand his world view.

What could those children understand? It just feels complicated.

Not to mention adults, they will follow what children like.

"Family direction?"

Xu Chengyi thought for a moment and felt more and more that the bright path pointed out by Xu Jia had unlimited prospects.

He had been troubled by the problem of direction before.

After all, when it comes to monsters, there is definitely an element of horror, so I’m worried about problems in the review process.

Now that the idea is clear, there is no need to worry about this aspect.

"I'll go back and change it with Lao Yuan, and I'll make it according to your opinion."

"Well, even if there are unavoidable elements, just blur them. Look at the 86 version of "Journey to the West". The monkeys in the original work are very evil, and the Monkey King was made into a movie, which is deeply loved by the public."

Xu Jia gave a striking example. Among other things, it is impossible for a Chinese to understand "Journey to the West".

Xu Chengyi also nodded. At his age, the 86 version of Journey to the West was very popular when he was a child.

The original description of monkeys in "Journey to the West" is.

He has a solitary face, two yellow eyes, and a forehead. His fangs are protruding from the outside, just like a crab, with flesh on the inside and bones on the outside. He was shot like a Monkey King.

Zhu Bajie and Monk Sha also committed evil and cannibalism.

If we really want to say that it is consistent with the original work, "Journey to the West: Conquering the Demons" later filmed by Star Master is the most consistent.

"The funds from my side can be available at any time. For Yang Yang, after filming "Flower Thousand Bones", I will let him join the team as soon as possible." Xu Jia smiled and said, "I won't give it away. You can talk to the people in Beijing. Once it’s done, just contact me to sign the contract.”

"Okay, Mr. Xu, I look forward to the day of cooperation with Jiaxing." Xu Chengyi said.

He really wanted to have a good relationship with Xu Jia. He was really wealthy and would send money away whenever they disagreed.

Xu Chengyi was sent away.

Yan Fei and Peng Damo finally believed.

"Mr. Xu, the preliminary preparations have been completed. The casting work has not been completed yet. Please take a look."

Yan Fei took the initiative to hand over a document, which clearly stated which actor corresponded to which role.

Xu Jia flipped through it casually. There was only one male role, and the female roles must be Shen Teng and Ma Li. The remaining roles were all empty.

It was obvious that Yan Fei was waiting for him to make a decision.

"Don't be mean-spirited with me. Decide according to your Mahua team and give me the remaining roles." Xu Jia said with a smile.

But this time, it made him feel very comfortable.

It shows that the other party still respects you and can distinguish between big and small kings.

From this point of view, Yan Fei's subsequent success is inseparable from his emotional intelligence.

"Hehe, I knew you would see through it."

Yan Fei chuckled and took out a spare folder.

"Your boy is waiting for me here."

Xu Jia took the document and pointed, "The second male lead Yuan Hua will be given to Wang Kai, the second female lead Qiu Ya will be given to Reba, and everyone else will do as you please."

Originally, in his plan, Yuan Hua planned to give it to Yang Yang or Hu Ge.

But these two are more suitable as main characters.

As for Reba, I had treated her badly before.

Now one female lead in a customized TV series and one female second in a movie should be enough to make up for her.

"Yes, with your words, I have obtained the Sword of Shang Fang. We are all our own. The machine should be launched soon. Then I will ask you to come on stage to help." Yan Fei joked.

Nowadays, there is a saying in Jiaxing that the public relations department is just for nothing. If you really want to promote it, you have to look to Mr. Xu.

Xu Jia successfully attracted attention by participating in the launch conference twice in a row.

"Fuck you, I won't participate this time. When you really need publicity, just throw money at it. I believe in your quality."

Xu Jia was really out of his depth. He knew very well that as a boss, it was okay for him to occasionally appear in front of the stage and cause some discussion.

If you do it too often, it will only attract bad luck.

"You also need to know that our crew is full of newcomers, and none of them can handle the box office. We all have no confidence. You can at least breathe a sigh of relief if you go."

"Just because they are all newcomers, there is no need for me to go. There is no topic to speculate about. The audience will not care. All you have to do is to make the movie well. When you need publicity resources, I will not Stingy." Xu Jia explained.

Although "Nirvana in Fire" was not well-known at the time, the team in front of and behind the scenes were all elites in the industry, and sparks could be created with just a little prodding.

Not to mention "Flower Thousand Bones", with Da Mi Mi here, there will be no shortage of topics.

But Charlotte is different. Everyone is broke.

In fact, the rise of later generations of films was due to word-of-mouth counterattacks.

But this time Xu Jia plans to promote it openly and openly. If there is no point of hype, we will just speculate.

After all, the quality of the work lies in it. As long as the snowball is rolled up, there is no need to invest in it later.

Yan Fei could tell that Xu Jia attached great importance to their project, and his heart suddenly returned to his stomach.

He is not afraid of the quality of movies. After so many years of experience in dramas, he has already become familiar with it.

If he is afraid of dying due to publicity, he will not be able to close his eyes even if he dies.

But once this is satisfied, other ambitions will naturally grow.

Yan Fei glanced at Peng Damo. This time it was the other party's turn to speak. He couldn't always make requests alone.

"Ahem, Mr. Xu, we have another unkind favor..."

"Don't bother me, just fart."

"Isn't there a scene at the end of the movie about Charlotte being a mentor on The Voice? We want to hire a real mentor. If possible, it would be best to have Jay Chou make a cameo."