Siheyuan: Xu Damao corrects his evil ways

Chapter 364: Promotion in progress

People can't help themselves.

This is not true of Xu Damao, but of everyone.

Just like Xu Damao, if he can open a stationery store or a toy factory, then he can make money by himself.

But is it possible?

Not too possible.

If a person is just a little bit good, others will get close to him and want to surround him and make a career out of him.

But if a person is too good, he will earn all the money he should earn.

Then everyone will be afraid of him.

Will try to destroy him.

In fact, there are very few natural leaders in this world. Most people just stick together to keep each other warm at the beginning, or take advantage of each other.

Because of this, Xu Damao should be the latter. In the eyes of those people, he is just the cost of trial and error.

Xu Damao provided the money, and those people provided the platform.

Those people think they can control what kind of drama they sing and how big the drama they sing.

Of course, this does not mean that those people had any dark thoughts towards him from the beginning.

But this is how all unequal cooperation is originally done.

If Xu Damao succeeds, they don't mind treating Xu Damao from a collaborator to a friend.

And if he fails, it's just a trial and error cost.

The premise is that Xu Damao's success and failure are not that big.

Therefore, even though Xu Damao had many ideas in his mind, he did not dare to do all the business.

Life seems to be all black and white.

But in fact, most people are transparent and change as the color of the environment changes.

For the second issue, the magazine didn't prepare too much, so they only prepared 40,000 copies, which gave them room to adjust up and down.

In fact, Xu Damao does not have too many expectations for the Hong Kong Island market.

The current total population of Hong Kong Island is only about 360 million, of course this is registered.

The gap between rich and poor will be eliminated by at least 70% to 80%.

Excluding adults, the potential market for comics is only about 100,000 or 200,000.

No matter how powerful Xu Damao is, he cannot take over this market.

The last 50,000 copies, and the first 35,000 copies, were sold out within a week, and the 15,000 copies that followed are still available at some relatively remote stalls.

It still has to be estimated whether the second phase will continue the glory of the first phase.

According to the estimates of Xu Damao and some people at the magazine, the ceiling of this magazine is only 70,000 to 80,000 copies, and this is without increasing the price.

Therefore, it is basically impossible to expect a big explosion on Hong Kong Island.

To be honest, Xu Damao's comics are not the best-selling in the comics market.

The best-selling one is a graphic comic, or a salty newspaper controlled by a society.

This is the difference between children and adults. Children won't think about these things if they don't have money.

Adults, regardless of whether they are rich or poor, as long as they can earn money, no matter how little it is, they will pursue some spiritual pleasure after having enough food and clothing.

Xu Damao has basically been working in Mr. Lu's stationery store for the past two days.

Many details will definitely be discussed through discussion.

For example, for lottery qualifications, Xu Damao took it for granted that he raised ten yuan at the beginning.

That is to say, if you spend ten yuan or more in a stationery store, you can get a lottery ticket. There are no free tickets. The prizes include pencils and erasers. Plush dolls and color comics magazines are joint prizes.

But this proposal received unanimous blank stares from everyone present.

At this time, Xu Damao remembered that the monthly income of most families on Hong Kong Island was around one hundred.

But everyone just rolled their eyes. Everyone in the magazine knew that Xu Damao's royalties alone were more than 3,000 yuan this month.

Ten dollars is naturally a small number in his eyes.

Finally, after everyone’s discussion, the threshold for winning prizes was set at two to five yuan.

When you purchase two yuan in a stationery store, you can get a lottery ticket, two for three yuan, and three for five yuan.

It's just so unreasonable and so arrogant.

The magazine will be officially launched tomorrow, but yesterday the stationery store had a good trial opening.

The cause was that a well-educated person went to Mr. Lu's bookstore to buy books. When he saw the puppets, he wanted to buy them back for his family.

When Mrs. Lu saw that he was an old customer, she gave him one as a gift.

As a result, something happened to this one-stop delivery, which was seen on the spot and spread from person to person.

It caused a small climax. The Chinese people’s ability to join in the fun is inherent in their bones.

More than ten people gathered around the door of Mr. Lu's store. In the eyes of those passing by, they didn't know it was a big deal.

Fortunately, Xu Damao took this matter very seriously these days and had to go there every day.

Seeing that something was not right, they gave way to Mr. and his wife and simply held a trial opening.

That is to say, the stationery store opened early.

It can only be said that it was a small explosion. Those people bought some pens and paper and joined in the fun. They sold more than 200 orders that day, with a turnover of nearly 1,000 yuan.

This made Xu Damao feel a little guilty. According to the situation, it seemed that Mr. Lu and his wife could build this store without the bonus of the magazine.

You must know that Mr. Lu is now the largest advertiser of his own magazine. If he proposes to withdraw the advertisement now, then Damao's position as the magazine president will not be guaranteed if he does not allow it.

Fortunately, Mr. Lu was a very particular person. Not only did he not mention the withdrawal of the public notice, he also asked the magazine staff who helped to give him a meal, and gave a profit to the magazine staff who Xu Damao called to maintain order.

This made Xu Damao feel ashamed for judging a gentleman's heart with a villain's heart.

The advertisement was printed as a color page, and the leaflet was sandwiched inside the magazine. In addition to the advertisement, it also focused on promoting the fact that the prizes were puppets and color comic collector's editions, with pictures.

The people Xu Damao sent out to observe the newspapers and periodicals said that only 40 to 70% of the customers kept the advertisements, and the rest were discarded on the spot.

This is normal, and you can’t expect everyone to have that need.

Xu Damao thought that if there was no picture of the puppet, more people might have discarded it.

As for the gap between 40% and 70%, it is easy to explain. The distance from the store determines whether those children will come to join in the fun.

The magazine is released on Fridays, and the current practice is to have single holidays.

By the time school was over in the evening, there were already scattered parents bringing their children to the door to purchase and win prizes.

The quantity is not large, so it might as well be a trial opening that day.

Xu Damao looked at the anxious Lu Liu and Xia M and smiled and said: "Don't worry, I guess it will explode a little when you have a rest the day after tomorrow. It's best if you put out more puppets these two days." Looking at the school uniforms being put out, one or two children from each school are put out. When the winning children come to school to promote it, the business will probably explode by then."

When Mrs. Lu heard this, she ran into the store to deal with the issue of winning chances. In fact, it’s nothing, just put a few more tickets with first prize written on them.

Whether you can touch it or not depends on luck.

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