I stole someone else's ticket to rebirth

Li Yang feels that some domestic companies have no concept of marketing at all, or their product placement is just a crude one.

Basically, when a new product is released, they will find a group of professional media people to praise it wildly, to the point where it makes people dig their toes in their throats. Not only is it unacceptable, but it is so annoying that people directly block the brand.

Or just ignore it and still live in the era of thirty years ago.

Either they have a problem with their brains, or large companies are personally taking advantage of all kinds of opposing traffic.

Marketing has always had two lines, but in the past, self-media was not well developed and most people had limited access to external information, so the obvious line, that is, traditional media, was very popular.

But now everyone is a self-media, and obvious lines are almost useless. The public is highly immune to advertising, and it can even be said that they hate all direct advertising.

They would rather believe in soft articles, and even if they are deceived, they will comfort themselves that they have learned a lesson.

Of course, on a deeper level, those soft articles are no longer effective. Marketing needs to be made more covert. The more covert, the better the effect.

What Li Yang taught the two students was the ultimate secret: marketing through the identity of a car owner.

In essence, it is marketing your own life, hiding the real purpose within it and sublimating the core of marketing.

As a paper, this is definitely qualified.

There is a huge gap in domestic marketing, but...

Maybe Chinese people are more sincere. Basically, they can tell it is an advertisement at a glance and won’t beat around the bush.

They are not as hypocritical as Westerners. They spend billions of dollars on marketing every year, but they say they never do any marketing.

There are so many companies in China, but few have learned the essence of Western marketing.

He Lewei said at the side: "Those two guys are making a lot of money now. Many car manufacturers have contacted them and quoted ridiculously high prices, hoping that they can replace their daily cars with those manufacturers' cars. They also take on some advertisements for car-related products. They can get a commission of 40% for selling a bottle of windshield washer fluid. The income is ridiculous!"

"No matter how high the profit is, can it be better than yours?"

At this point, He Lewei regretted, "I regret it so much. I just bought more than 10 million shares of Wanliu Capital. If I had known earlier, I would have bet everything!"

His main purpose is to control risks. After all, when he has no money, he doesn't have any other ideas. After he has money, he will definitely focus on stability.

As a result, I missed such an opportunity.

If he bet everything, his net worth would be over 10 billion now!

One billion!

Li Yang smiled and said, "Do you regret it?"

"I definitely regret it. I've missed out on the second greatest fortune in my life."

"Hmm? What is the greatest wealth?"

"Of course I chose Kyoto University, and then I became your roommate."

"This is the only thing you've said in your life that makes me feel good!"

……

The next day, Li Yang organized the entire class to go to the college to prepare for the defense.

A group of people were sitting in the next classroom chatting. Whoever's name was called would go over. The overall progress was relatively fast, with one person taking a test every ten minutes or so.

Li Yang had already talked with several professors individually, and was also planning to co-publish a book with several professors.

When it was time for his defense, instead of going to the next room, several professors came directly here and asked Li Yang to talk about his alternative understanding of marketing in front of his classmates.

Li Yang did not refuse. He walked onto the multimedia podium, faced his classmates and teachers with whom he had lived for four years, and began to impart his own understanding to them.

There must be some personal opinions. If there is no personal opinions in this kind of speech with a particularly obvious tendency, people will not want to listen.

After all, everyone is sick of reading the dry stuff.

"I won't talk about what's in the textbook anymore. Let's talk about something else this time. But that doesn't mean I don't agree with the theory in the textbook. The core essence of marketing is still exchange at any time."

“Today, let’s talk about how to provide customers with enough emotional value. Let’s start with merchants…”

Emotional value is the most easily overlooked point in marketing. In fact, Western marketing has always buried this thread in marketing.

When the West was developed, they marketed their products by saying that so and so were using their products.

When the gap between them and foreign countries becomes smaller and smaller, and their living standards and health are even surpassing theirs, they start marketing their own sentiments and the so-called spirit of craftsmanship, while at the same time establishing a superior persona for themselves.

The domestic performance in this regard is particularly poor.

Many company bosses lack sufficient self-control and often discredit their own brands.

If a brand boss cannot package his or her own persona well, how can customers feel involved?

You act like a gangster all day long. What will the consumers who buy your products think?

Although the purpose of entering the upper class is to do vulgar things and to be able to look down on others with one's nose held high.

But can't show it.

Li Yang was talking about business on the surface, but in fact he was talking to everyone.

Some of them have already received offers from large companies, some are preparing for the selection examination in the second half of the year, and some are going back to inherit the family business.

Essentially they are all the same.

At all times, you should establish a popular image for yourself outside and try your best to maintain it.

Whether it is running a business, being a person, or doing things...

How to establish a popular personality is also the core of today's speech.

He and Lewei were listening very attentively below.

What Li Yang said can be substituted for any identity.

And everyone present today will need to face the first personality that will accompany them throughout their life.

It can also be said to be hypocrisy, but as long as you can persist, who can tell whether it is hypocrisy or sincerity?

Just like Li Yang, everyone knows that he is doing marketing, but no one dislikes him.

This is just the beginning. Jiying Automobile has achieved its current results right after its launch. Li Yang is perfecting his own personality step by step.

It’s not that there are people on the Internet who say that Li Yang is a liar, and there are actually many people who say that.

But he can produce evidence that will refute those on his side.

The identity of a liar is untenable.

The defense was originally scheduled to start at 8 o'clock, but when Li Yang started speaking, it was only 9 o'clock.

As a result, the conversation lasted until eleven o'clock.

After the chat, the morning defense was over. The professors felt that there was not enough time in the afternoon, so they asked us to come at 1:30.

At lunch time, Fu Wenjie and Shao Zuoping squeezed together at the table in Li Yang's dormitory. Both of them wanted to ask Li Yang something.

They both felt great about running their own media and didn't even want to take the examination for selected candidates.

After all, the two of them started from scratch, and their families didn't make any plans for them. It would be fine if they didn't pass the exam, but if they did, would they really be willing to live a life of hardship for the rest of their lives?

Indeed, the title of civil servant has social status, but it does not bring money.

There is no chance to be corrupt in the early stage, but if you are lucky enough to get through it in the middle and late stages, you are worried about something going wrong.

They only have a few hundred thousand fans on the entire Internet now, but if they are willing to take advertisements, they can easily earn 40,000 to 50,000 yuan a month.

Also, after starting their own media, so many girls chatted with them privately, and they never thought they would be so popular.

During my four years at Kyoto University, I didn’t even have the chance to fall in love.

"Old Li, do you think we should accept the advertisement? We have also evaluated some brands, and they are willing to make certain promises to ensure that the product quality will not be bad, and the after-sales service is also guaranteed..."

After saying this, he waited eagerly for Li Yang's reply.

They always believed that Li Yang was the absolute expert in this area.

Li Yang said: "You can accept advertisements, but you cannot accept any advertisements related to cars. You must maintain the purity of your previous personality. Don't think that those manufacturers are paying you a lot of money now. In fact, they are consuming your personality. Once your personality collapses, they will not give you so much money in the future. Not only can you not consume your own personality, but you must continue to deepen your own personality..."

These two people have a great advantage because they are both students from Beijing University, and there are not many of them in the whole country.

Whether young or old, people naturally have a favorable impression of students from top prestigious universities. Otherwise, how could they succeed so quickly?

The current self-media industry has not yet completely exploded, and the value of hundreds of thousands of fans is not low, especially in the automotive media sector.

However, there is a huge gap in the domestic automobile market. Although there are more than 200 million cars in the country, in fact, most families have the need to buy a car.

This is also the reason why domestic new energy vehicles will explode in the next two years.

In a market of more than one billion people, in a country that tries every means to conceal its GDP, any business miracle can be created.

Although domestic companies are very competitive, many of them would not have survived or developed to their current stage if they had started overseas.

"How to deepen the character?"

Li Yang said unhappily, "This is my bread and butter. You two want to take it away? Wait until the day of the graduation party, and each of you will perform a show. Then I will have a good talk with you guys."

"What is this... performing?"

"You guys decide what to do. You'll have to make do even if there's no work."

……

Li Yang has the dark history of everyone in the dormitory. He is about to graduate, so he has to prepare a few more.

I don’t have anything in my hands, and I always feel that I have wasted my time in college. When I want to reminisce about it in the future, I don’t know where to start.

His university life was too dull and he essentially never integrated into the university.

In the afternoon, after the defense was over, Li Yang found Lei Yiming to confirm that no one in the class needed a second defense, and then he immediately posted the arrangements before graduation in the group.

There are several projects in total for everyone to vote on.

Only projects that are unanimously approved will be included in the list.

After all, everyone has their own things to do, and they are all very busy during graduation season. Some people have even bought their bus tickets to leave school.

In the end, only two things were passed unanimously.

The first thing is the graduation dinner on July 7rd, and the other thing is Li Yang’s wedding on July 3th.

Li Yang did not include the incident on July 7 in the list at all. It was added by his classmates.

Everyone needs a reason to resist the busyness of life.

I really can’t find any reasons for other things. I can’t ruin my life just for a trip.

Even if the chance of delay is very low...

July 7rd, graduation ceremony.

July 7th is the last day to leave school.

From then on, the university campus had nothing to do with them at all.

Time passed quickly, and since everyone had their own things to do, Li Yang had some free time.

I played the game for a few days to get familiar with it, until the graduation ceremony on the afternoon of July 7rd.

He came to school with Jiang Banxia, ​​of course holding the child.

Li Yang's bachelor's gown has been issued, and he even customized a set for Jiang Banxia and the child.

When the dean presented Li Yang with his diploma and degree certificate, Li Yang went upstairs holding the child.

The scene suddenly became lively.

The dean handed the two certificates to Li Yang with a smile and asked, "Li Yang, congratulations on successfully completing four years of university studies. Do you have anything to say to your juniors today?"