Travel through time and become a tycoon in the entertainment industry

"What's the use? Do you want to help them introduce advertisers?" Li Xue asked.

"That's not possible. I'm crazy and want to introduce advertisers to them. I still have to find advertisers myself, okay?"

"Then why are you asking this? I don't believe you are of no use and would suddenly ask this." Li Xue said as if you don't want to lie to me.

"Xinghai could think of such a trick, it's just too bad. Someone must have given him a trick behind his back. Look at this kind of bad reputation, whose habit is it like?" Lin Chao looked at Li Xue and asked.

"Whose? First make a fuss, regardless of whether the reputation is good or bad, build momentum for yourself, and then harvest the audience's leeks... Isn't this the operation of that dead girl Aunt Yu?

But what does it matter? His popularity is already there, and the bulk of the money is made by advertisers. As long as Xinghai gets the advertising fees, it is none of their business how to deal with it later. Li Xue asked.

"It's hard to pick up the reputation after it's gone bad. If he likes the popularity, why don't you give him a hand? Do you think that if "Celebrities' Love" is boycotted by the entire network because of its reputation, will the advertisers named above hesitate?" Lin Chao looked at Li Xue and asked.

"You can be really vicious sometimes. Being named by someone above and having a bad reputation can really scare a lot of high-quality businesses.

However, if you write a marketing draft to do this, you will probably get half the result with half the effort, and it will be difficult to achieve any results. This is why Yu Yatou has been able to reap such dividends over the years.

Although everyone dislikes him and knows that his stuff has no core content and he likes to plagiarize, they can't stand the fact that he has a lot of traffic and has some connections with people in the cultural circle. No one comes out to criticize him, so he can get along. Li Xue said.

“Isn’t he just relying on no one to speak out against him? Netizens can easily be led by marketing accounts and forced to watch a bunch of eye-catching things. In the end, it’s him who profits.

In the past, he was in the Chinese entertainment industry. After all, it was a domestic dispute. Now he actually wants to help Xinghai and ZR Entertainment continue to operate again. He is really living a comfortable life. "

"What? Do you have any inside information?"

"No, but their approach has already touched a minefield. If they are still jumping around, they are waiting to die. Just arrange for people to do it this way."

"Okay, then I'll make the arrangements." Li Xue was about to leave after saying that, but was stopped by Lin Chao:

"Wait a minute, when will our anime be released?"

""Little Master of China" and "Young Songxing" are already online, and the trailers have been released. The remaining animations have to wait. By the way, Huaying Video's overseas business has been fully expanded. It is said that the data is not bad. .”

"Why don't foreign countries restrict our flow?"

"Their own programs are also circulated in China. How can they restrict the flow? But if you interrupt people's spells again and again, they will probably be shameless to reduce the exposure of Huaying videos."

"How are you preparing for the foreign language dubbing of "Dragon" and "The Beginning"?"

"It's ready. It will be launched tomorrow. The ads and trailers have been released."

"Okay, get ready. I'll go to these associations to solve the problem you just mentioned. I'll also see if I can collect two notebooks from the Writers' Association."

"You want to make a period drama? Their works don't have their own traffic, so be careful." Li Xue warned.

"Our name at Huayi is now word-of-mouth. As long as the quality of the book is good, it will get the biggest traffic. You have to remember that only quality is the core, and other traffic is virtual. Don't be blinded by the flash of prosperity. , that will only speed up the arrival of cold winter." After finishing speaking, Lin Chao left the company.

Nowadays, China's traffic has suddenly started to rise, and many people have tasted the dividends of traffic, and have somewhat forgotten that the quality of works is the foundation of a career.

For example, something like "Celebrities' Love", which exudes stench, can be widely circulated on the Internet. It's time for someone to come out and criticize it.

This is not because Lin Chao himself eats meat and does not allow others to drink soup. Lin Chao himself is indeed good at traffic hype, but at least he can guarantee his own quality.

These people can't learn the essence, and you can't blame them for hiring someone to sidetrack you. After all, you want to make money every day by buying defective products. I can't let you ruin the market for me.

Then, Lin Chao went straight to Huaying as soon as he came out of Huayi.

After a while, Nie Sheng was pulled out of Huaying by Lin Chao and started drinking tea in several associations and official media in City B.

After wandering around for an entire afternoon, Lin Chao and Nie Sheng returned to Bishui Villa.

One day was enough for him to discuss a lot of things.

There are even other gains, such as buying the film and television adaptation rights of his new work "Gong Xun" from Zhao Liangpin and preparing to cooperate with CCTV to launch a period drama in the next year. For example, Song Sibo got "The God of Marriage" here, which is very similar. The adapted version of Gu Long's novel that created a generation of childhood shadows and killed only the title of the play.

After Lin Chao ran around for a day, Xinhua News Agency took the lead that night and trampled "Celebrities' Love" to the ground with an article. All the traffic gimmicks that were used as decoration outside were completely eliminated.

Not only that, but he also deeply criticized the current situation of only looking at traffic and not quality, saying that companies like Xinghai, which have been dazzled by profits, have completely failed to learn the essence of companies such as Huayi and Huayao.

Immediately afterwards, major associations, especially the big names in the literary world, began to perform their own performances, and then companies such as Huayi and Huayao also came to an end, showing their determination to focus on their own quality in the future.

People on the Internet were originally interested in Xinghai's variety show, but when they saw people criticizing Xinghai and Aunt Yu one after another, they all started to take offense.

Anyway, if they want to watch a variety show, the essence is to eat something. They might as well eat the big melon online that is presented to them by the state media in person.

Netizens were not out of their minds, they were just watching the fun, and they soon saw the tricks of the official media.

Many netizens who were already sober quickly came forward to support the official media's decision. Those netizens who followed the trend and watched the excitement also gradually understood through deliberate guidance that Xinghai wanted to use the heat they provided to cut them off. intention of.

These days you can touch my other things, but if you want to take the money in my wallet and feed me shit, that is absolutely impossible.

Soon the reputation of Xinghai, a variety show, was completely ruined. Many people even listed out a list of crimes, vowing to convict Xinghai and punish her. Even Yu Yatou, who had fished in troubled waters before, was dragged out and sentenced.

Immediately, Xinghai's reputation dropped sharply, and even the pants were affected. Those advertisers who were flocking to it also hesitated when they saw this situation.

Let’s wait and see how the situation goes next week. If the popularity drops off a cliff due to poor word-of-mouth, then they will have to choose another project to invest in.

After all, what they advertise is popularity, not word-of-mouth, and they are not buying programs.

Seeing that Xinghai's reputation had completely collapsed, Lin Chao called Huayi's senior executives together for a video conference overnight.