Return after rebirth and subvert the business legend

Tianlong Department Store is located in the middle of the city. It is also the largest and most luxurious shopping mall.

There is a lot of traffic inside. It is dusk now, and the streets are busy with pedestrians.

When we came to the department store, there were three floors in total. The area was very large, covering an area of ​​four to five hundred square meters.

The merchandise is displayed in an orderly manner and the environment is elegant. Many department store products are also must-haves for home use.

From the first to the third floor, everything from bracelets, socks and gloves to clothes and fitness equipment is available.

Moreover, the price is high, and it can be seen that the profit is extremely high, and it is also a hot product, with great market value, and the turnover is also rising rapidly.

After shopping for a full hour, Sheng Tianyu was dazzled and a little shocked.

It can be seen that Zhang Tianlong is still very business-minded and has a very good business model.

If there was no conflict, he would really want to make friends with him and discuss his experience in doing business.

It's a pity that no matter how good the business is, if there is a problem with one's character, it is doomed to go downhill in the future.

According to his calculations, department store daily chemical products have already had a good market in the past three years. In the future, countless manufacturers and e-commerce companies will emerge, and they will gradually become entangled.

It is very reasonable to say that one cannot be rich for more than three generations.

He didn't know what Zhang Tianlong's son, Zhang Sizhe, was like as a person or whether he had business talent.

But since he provoked himself, he would let them become his stepping stones and stand on the top of the pyramid with their glory.

Since you have decided to start in the department store industry, you will need start-up capital, as well as some advanced products and trendy styles to start rolling out.

Collect these ideas and information bit by bit, record them in a notebook, and then walk out of the department store.

Today's market inspection and research work was completed. After coming out, I saw many small vendors setting up street stalls around the mall.

The street stall economy focuses on cost-effectiveness, low prices and easy purchase.

Sheng Tianyu's heart moved and he was ready to start with the street stall economy, and also wanted to find out the charging standards.

I walked to a young man's stall and saw that he had a lot of clothes, socks and shoes.

"Boss, if you set up a stall here, will you have a manager? What is the daily charge?"

When the young man looked at him, he understood that he also wanted to set up a stall and was jealous of the flow of people in front of him, so he became more vigilant.

His tone was not very friendly, and he replied coldly, "I don't know the administrator. This place is full. It doesn't matter if you can't get in. You'd better go somewhere else!"

Seeing his vigilant expression, Sheng Tianyu also smiled softly, understanding that the other party was afraid that he would steal business.

So it was like teasing him on purpose, "What? Are you afraid that I will steal your business? Seeing that the customer flow here is not bad, I also want to set up a stall. Where did you purchase your clothes? I also want to buy a batch. Can you introduce me?" Just for a moment!"

The young man was very angry and finally couldn't hold it back, "I don't know, don't ask me, get out if you don't buy it. It will delay my business."

After that, he went to take care of other customers.

Faced with such an unreasonable attitude, Sheng Tianyu was also very angry and was about to scold him.

As a result, a woman across from me spoke up, "Brother, do you want to inquire about stall fees? Are you planning to set up a stall yourself?"

"Yes, I have this idea, big sister." I saw that this woman was in her early 30s, not old, with good-looking features.

When the woman heard this, she immediately became happy and began to talk and talk about her thoughts.

"I see that you are not old, so I will call you brother. The stall here costs 200 yuan a day, which needs to be handed over to the manager of the mall. The rental stalls have a decent flow of customers.

What I sell is socks, seven pairs for 10 yuan. There are not many people buying, so I can’t earn the stall fee and I still lose money every day. I want to quit renting it to you. If you agree, the location will be yours. I will contact the mall for you. Manager, how are you? "

Hearing what this eldest sister said, Sheng Tianyu also understood the whole story.

Looking around, there were many customers in front of other stalls. Only this lady was deserted. The business was indeed bleak.

Looking down at her products, Sheng Tianyu understood that the products were not in the right season and were selling products that did not belong to this season.

"Sister, the socks you sell are stockings, or cotton socks. It's summer now, so you should sell stockings made of breathable mesh, according to the season!"

The eldest sister nodded after hearing this and began to explain.

"Brother, I understand what you're saying. I'm not a fool. The goods I buy are all the manufacturers' stocks from last year. They are very cheap. Those socks with good breathability are too expensive, and I have limited funds, so I bought products to clean up the inventory. , what about reverse marketing.

If there are knowledgeable people, they can stock up on winter socks in advance so that they don’t have to buy them when the time comes. Wouldn’t it be more expensive to buy them now in winter? "

It was obvious that what the eldest sister said made sense. Sheng Tianyu shook his head with a smile and patiently explained to her.

"Sister, your marketing idea is correct, but you ignore the hierarchy. This is the most prosperous area in the city center, and the people who come here to spend money are rich people. It is impossible to stock up on socks. If you want to buy, you must buy high-quality socks for summer. show their status.

I suggest you go to the streets of the old city. The factory workers are frugal people and they will be willing to buy your inventory. "

When the eldest sister heard it, she felt it made sense, but then she felt a little embarrassed.

"Brother, I understand what you are saying, but there are urban management officials over there in the old city, and they are not allowed to set up stalls temporarily."

That’s it, that’s what it looks like.

Sheng Tianyu also nodded and understood the eldest sister's difficulty. Now is not the time when the street stall economy is popular, so many marketing methods are difficult to do.

The young man next to him also began to mock when he heard the two of them chatting.

"Two poor guys, they clearly have no money to buy goods, but they are still here discussing the price/performance ratio, and even if they don't have money, they still set up stalls like others, funny!"

When Sheng Tianyu heard this, he was a little unhappy and muttered in his heart, what happened recently?

Why is it that wherever I go, there are some self-righteous people who are against me, and they are arrogant and arrogant.

When the eldest sister heard this, she didn't want to meddle in other people's business. Seeing that Sheng Tianyu was unhappy, she immediately started to come out to smooth things over.

"Brother, let's not ignore him. Sister doesn't want to do it anymore. If you want this stall, I'll sell it to you for 100, and I'll pay for the remaining 200 myself. But next month you'll have to pay , and sister will How do you feel about not coming?"

Seeing the eldest sister's kindness and expectant eyes, Sheng Tianyu felt a little soft-hearted and didn't want to disappoint her.

I really want to take over this place, but I am still very poor and have no funds.

I'm a little embarrassed and don't know how to talk to this eldest sister.