Football: After listening to the advice, I became the strongest free man.

However, after renewing its contract with Adidas at a generous price in January this year, Real Madrid's lag in income will not last long.

Of course, Barcelona did not stop because of their pride on the court.

This season, Barcelona’s chest advertising sponsorship contract with Japan’s Rakuten Group will come into effect.

The two parties reached a four-year sponsorship agreement of 11 million euros (US$4 million) in November last year.

Deloitte predicts that the 20 La Liga clubs will receive a total of 2017 billion euros in broadcast rights in the 18-30 season.

Although there is a big gap with the Premier League's 51 billion euros, La Liga's broadcast revenue distribution has become more fair and each team no longer needs to find a buyer individually.

Previously, La Liga clubs negotiated their own television contracts, which resulted in significant differences in rights revenue between clubs.

Real Madrid and Barcelona pocketed huge amounts of broadcast revenue while the interests of the other 18 clubs were harmed.

For example, when Atlético Madrid won the La Liga title in 2014, their broadcast revenue that year was less than Cardiff City, which ranked bottom in the Premier League.

But now the situation has improved, with 50% of La Liga's TV rights revenue being divided equally among the 20 clubs, with the remaining amount being distributed based on the club's performance over the past five years.

In recent years, La Liga has tried to improve the quality of the competition to increase the commercial value of the league and further enhance its international influence and challenge the Premier League. It has done its homework in Asia and the Middle East: it opened an office in BJ in 2014 and Shanghai in 2016. It also now operates regional centers in Singapore, India and Dubai.

La Liga will also focus its strategy on Asia, aiming to gain market growth in these countries.

For example, in recent seasons, they have delayed the start of games to cater to Asian television audiences.

Looking back on Barcelona's La Liga matches this season, they have been making great progress and are invincible. From the beginning of the season, they were crowded with Valencia and then their lead continued to expand. They established their advantage from the middle of the season and completed a 36-game unbeaten streak in a single season. Unbeaten streak in 43 games this season.

It also achieved a record of 1 win and 1 draw in the two rounds of El Clasico. The only defeat of the season came in an away game against Levante, a 5-4 defeat. Although it did not affect Barcelona's championship, it was still criticized by fans. This is an unacceptable loss.

But taking a closer look at Levante's final stage of the league, they completed their 5th consecutive league victory when they defeated Barcelona.

The 99 goals scored in the league are also down compared to past seasons. But the team has done a good enough job in terms of maintaining the stability of the league and not losing unnecessary points.

The 2017-18 Spanish Primera Division kicks off this weekend, one of the best leagues in the world.

The start of La Liga brings cheers to football lovers. Below are some of our previews of the new season of La Liga, hoping to warm up the new season of La Liga.

There is no doubt that Real Madrid is the best team in the world right now. After all, they have won the Champions League in the past 2 seasons. Zidane also won 2 championships in 7 seasons.

In this summer's transfer market, Real Madrid did not make many moves. They introduced left-back Theo Hernandez from local rival Atletico Madrid and Dani Ceballos from Real Betis. , and they also transferred striker Morata and midfielder James Ronaldo.

But for this team, their lineup is absolutely strong, and they also have the rising Asensio, which greatly improves their strength.

I hope Real Madrid can win the league championship again in the new season.

First of all, let’s be clear-Barcelona will still be a top 4 team in the league in the new season, because they also have Messi and Suarez.

However, losing to Real Madrid in two consecutive Spanish Super Cup games, I am afraid that their own fans will not be too optimistic about the team's new season.

Neymar's departure is only one aspect of Barcelona's decline. Suarez's injury will cause him to miss a month, and new reinforcements have not been available for a long time.

In addition, the midfielder they were once proud of has also seen a lack of support. Iniesta is another year older, and his replacement has not been available yet.

In the new season, Barcelona will face their biggest challenge in the past 10 years, and their results may also be the worst in the past 10 years. I wonder if Barcelona fans are mentally prepared to weather the difficulties with the team they support?

Atletico Madrid haven't done anything in the transfer market this year (because they can't), but the Iron Legion, guided by Diego Simeone, will still be the most stable force in La Liga in the new season.

But judging from the starting lineup, this team is still very strong, so much so that they may have the strength to compete for runner-up or third place in La Liga. Also in the Champions League, they are still very competitive.

This season's La Liga has become the only league among the five major leagues with a net output of players. Real Madrid and Barcelona, ​​as representatives, have sold many big-name players. Stars such as Morata and Ronaldo in Real Madrid are unwilling to sit on the bench. Switched to a new owner, and Barcelona was forced to poach star Neymar by Paris, and MSN completely announced its disintegration.

Real Madrid announced the end of their summer signings a week before the transfer window closed. After a successful season, Zidane did not make many changes to the main lineup.

During the summer transfer period, Real Madrid reduced the thickness of its substitute lineup and purged veterans such as Pepe and Coentrao. Last season's important rotation players Morata and Ronaldo left the Galaxy because they could not get satisfactory playing time.

In terms of transfers, Real Madrid only spent money to purchase two people. They brought in Dani Ceballos from Betis for 1700 million euros and Theo Hernandez from Atletico Madrid for 3000 million euros. The other transfers were all players who returned from their loan. .

In the first two rounds of the league that have ended, the new players have not officially played, and among the returning players, only Mayoral made a brief appearance as a substitute.

Real Madrid made a profit of nearly 1 million euros in this summer window. Zidane should, based on the team's performance in the first half of the season, introduce one or two more players who can be rotated during the winter break to prepare for the championship schedule at the end of the season. Be prepared.

Zidane is determined to win the league title this season. On the one hand, his main competitor Barcelona suffered heavy losses during the transfer period, and Atletico Madrid was unable to make a move due to the transfer ban. On the other hand, players such as Asensio and Casemiro are in the league. The outstanding performance also shows that Real Madrid has sufficient talent reserves in the next five years.

Neymar's transfer to Paris is an earthquake-level transfer in this summer window. Although Barcelona immediately signed Ousmane Dembele from Dortmund, there is still a big question mark whether the French youngster can replace Neymar well.

Now Barcelona has a lot of players waiting to be purged. The team hopes to sell Turan, Vermaelen and many other players before the transfer window closes. At the same time, Barcelona is also actively contacting Liverpool star Coutinho. If this transfer If the meeting can be achieved, then the transfer fee is likely to exceed 1.6 million.

Among other transfers, Barcelona signed Paulinho from Evergrande in order to strengthen the midfielder, and at the same time signed old player Deulofeu from Milan as an important rotation player on the front line.

Although Barcelona earned a large amount of transfer fees from Neymar's transfer, other teams now know that Barcelona has a huge amount of money and want to make a killing. Barcelona's signings are now running into obstacles everywhere. The impact of Neymar's poaching will be huge.