In the beginning, I kicked my step-brother to waste, and took a few acres of land to the countryside
Chapter 489 TV Commercials
Director Wei’s suggestion was not anything else but that he felt that Lin Manman’s products could not remain without publicity.
It would be best to buy an advertising space in a Guangzhou newspaper, which may be more effective in expanding sales.
Lin Manman didn't expect that Director Wei could think of this. This coincided with her idea.
Lin Manman was thinking about buying advertising space in newspapers and on television during the summer vacation.
The reason why we didn’t do this promotion at the beginning is mainly because both newspaper and television advertisements have certain effectiveness.
At the beginning, when the factory's production capacity was not yet up, she did not dare to promote the product in this way. Otherwise, if the products were launched but there were no products to sell, then the promotion would be in vain and would have no effect at all.
Also, she happened to find Zhou Dazhi at that time, and she wanted to test Zhou Dazhi's skills and ability to withstand pressure, so she asked him to visit each supply and marketing cooperative one by one.
The factory’s first batch of facial masks has been sold for more than two months now, and the results are quite good.
It also helped Lin Manman accumulate a certain amount of funds, giving him more confidence whether he wanted to purchase production lines or continue recruiting workers.
Lin Manman decided to increase the production capacity before the promotion, and to increase it significantly. Otherwise, if there are not enough products after she finishes the promotion, wouldn’t that be a waste of time and effort?
Hearing Director Wei's proposal, Lin Manman smiled and nodded:
"Director Wei's idea is very good, I agree with it!"
“And I think it’s not just newspaper promotion, but television promotion as well.”
Director Wei was surprised when he heard about the TV promotion.
"TV promotion? I haven't seen anyone do this before. Is this feasible? And will the TV station agree to it?"
Lin Manman nodded and said:
"As far as I know, the TV station has already launched TV advertising space for a month, but few people know about it and the advertising price is very high, so no one has tried it yet!"
Director Wei frowned and said:
"The price is high and the results are not yet seen, so the risk is a bit high!"
Lin Manman explained:
“Although the risk is high, I believe the effect will be very good!”
"Especially our silk masks. The ones I bought over the past two months have not been as good as our cotton masks because the prices are too high!"
"But what kind of families can afford a TV now? Are the women in families that can afford a TV the target audience for our silk mask?"
"So I thought about promoting our high-end product, silk mask, on TV."
Director Wei said thoughtfully:
"Before you said it, I really hadn't thought about it in this regard. Now that I think about it, it's true!"
"Nowadays, most families who can afford a TV are well-off and can afford to buy our products!"
Lin Manman said again:
"I don't want to use the traditional form of newspaper. I want to submit my article to Huaxia Morning and Evening News!"
Director Wei was shocked:
"Huaxia Morning and Evening News, that's a national newspaper? Will it work?"
Lin Manman smiled and said:
“I don’t know if it will work, but it doesn’t cost anything to submit, so I’ll give it a try. It costs nothing!”
"No, let's just advertise in the province. It won't delay us. If it works, not only will we save money, but the reputation of our product will be a big hit!"
At that time, it was reported in the Huaxia Evening News, which had the same effect as being on the headlines in later generations.
Basically, as long as you make it to the top, you’ll be completely famous.
Lin Manman thought it was worth a try. Firstly, her character was quite special.
After all, it is a startup started by students from Peking University, so it is quite interesting.
She wanted to use her entrepreneurial story as a benchmark, use herself as a publicity stunt, and then drive her products.
In this way, she will not only not have to hire celebrities to advertise in the future, but also save a lot of money.
Moreover, by combining the individual with the product, she doesn't have to worry about someone taking advantage of her product.
After all, it is she who has the brand effect, and this peach cannot be picked by anyone who wants.
This inspiration came from the ideas given to her by several big anchors in later generations.
If the personal effect of one person can bring such huge profits, it means that this form is feasible!
After hearing what Lin Manman said, Director Wei also laughed and said with emotion:
"That's why they say you young people are smart. I would never have thought of this!"
Lin Manman felt a little embarrassed when she heard Director Wei praising her like that.
It's not anything else, the main thing is that this is not her original idea. She has experienced many lives and borrowed other people's successful experiences!
Lin Manman said modestly:
"Director Wei, please don't praise me like that, or I'll get carried away!"
"Director Wei's many years of practical experience is the most valuable. I believe that with my novel ideas, coupled with Director Wei's steady style and rich experience, our factory will definitely get better and better!"
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