Reborn in 2011, 985 missing from two copies

Chapter 569: Qualcomm and Xingyi Semiconductor go to war, is MediaTek going to die?

"As long as TSMC stops manufacturing for Xingyi Semiconductor, Xingyi Semiconductor will be ruined!"

"Xingyi Technology's own 40-nanometer orders and 1.5 million third-party 40-nanometer chip orders will be enough to crush Xingyi Semiconductor!"

Jacob was in a good mood, and this was the best shot.

But another vice president couldn't help but say, "TSMC and Xingyi Technology have been cooperating for a long time, and the relationship between the two sides is very good. What if they reject our lobbying and refuse to give up manufacturing chips for Xingyi Technology?"

"Yes, this is a big problem! TSMC may not be so obedient!"

Others also spoke up: "Especially, some of our orders are also given to Samsung Semiconductor for foundry. And the extra chip orders of Xingyi Technology are only given to TSMC. Under this relationship, TSMC is unlikely to stop foundry for Xingyi Semiconductor."

"Will not stop the foundry?" Jacob smiled coldly: "It's not up to them! If TSMC doesn't give up the chip order for Xingyi Technology, then TSMC will never get an order from Qualcomm again! Don't even think about getting a single chip!"

Franz Quentin said with a smile: "The chairman is wise, and Zhang is not stupid. Whether to choose Qualcomm and give up Xingyi Technology, or choose Xingyi Technology and give up Qualcomm, I believe TSMC will make a wise choice!"

"That's right. If TSMC completely abandons cooperation with Qualcomm just for the small order from Xingyi Semiconductor, then it will be stupid. Haha."

"Besides, Xingyi Semiconductor also has its own wafer fab, which is also expanding rapidly. In the future, it will definitely kick out TSMC and do its own thing. It is only natural that TSMC will give up Xingyi Semiconductor's orders in order not to lose Qualcomm, a major customer."

Jacob was full of confidence: "Yes, that's right. Don't worry about TSMC. They will definitely give up. Xingyi Semiconductor will also be finished!"

"Franz Quentin's idea of ​​suppressing Xingyi Technology is very good!"

Franz Quentin was in a very good mood. With such affirmation from the chairman, his position in Qualcomm will be further improved in the future.

By then he will not only be one of the vice presidents, but the next successor!

He immediately said: "Once this strategy is implemented, it will definitely severely suppress Xingyi Semiconductor. At the same time, we must also promote the second strategy to increase our Qualcomm sales."

Jacob agreed: "Strike at Xingyi Semiconductor is one thing, and boost our sales is another. Franz Quentin has thought very carefully, very good! What are you going to do?"

"First, you have to choose the right target customers!" Franz Quentin said:

"At present, it seems that there is no need to consider Xiaguo brands, as most of them have placed orders for Kunpeng chips. Some international brands that have already placed orders cannot be considered. To be honest, the 4.5 million chips that should be bought have almost been bought. In the short term, there will be no more orders for Qualcomm chips."

Everyone nodded, this was the cruel reality.

"The remaining three brands are Samsung, Motorola and Nokia."

"I suggest setting up a special team to negotiate with these three brands separately. Even if we have to lower the price again, we must win the orders from the three brands."

"Trading price for volume and stabilizing the basic market is the basis for our survival!"

Jacob nodded: "Our Qualcomm chips are not as good as Xingyi Technology's Kunpeng chips in terms of performance and architecture. Right now, the only way out is to lower the price. But just lowering the price may not work."

Franz Quentin continued: "So we need to give different preferential policies to different brands!"

"First of all, Samsung. In order to win over Samsung, we can sign a comprehensive strategic cooperation agreement with Samsung. Next year's Snapdragon 805 will be outsourced to Samsung Semiconductor, on the condition that Samsung does not use Kunpeng chips, but our Qualcomm chips!"

"As for the subsequent Snapdragon 801 chip, as long as Samsung adopts it, we will give all subsequent orders to Samsung for OEM."

Jacob nodded: "That's true. The biggest rivals of Samsung and Qualcomm are both Xingyi Technology. Having a common rival means there is a basis for cooperation. But in this case, TSMC will..."

Jacob's meaning is very clear. He just threatened TSMC with Qualcomm's chip orders to stop manufacturing for Xingyi Technology, and then turned around and gave the subsequent orders of Snapdragon 800 and Snapdragon 805 to Samsung for manufacturing...

This is a bit inhumane!

TSMC will curse!

Franz Quentin waved his hand and said, "Chairman, although this is a bit unethical, it is the best way. We just need to trick TSMC into stopping manufacturing for Xingyi Technology, so that TSMC and Xingyi Technology become enemies and become enemies. That will be enough."

"Whether we place orders with Samsung or TSMC in the future is up to us at Qualcomm."

“Even if TSMC is angry, it’s too late. If we go back to Xingyi Technology, they won’t bother with TSMC, let alone place orders with TSMC.”

"By then, TSMC will be desperate and will have to beg Qualcomm for orders."

"We will outsource some of Samsung's small chip orders to TSMC, which can be regarded as a kind of check and balance!"

Jacob understood, this old guy is really not a human being!

First, they tricked TSMC and made it lose Xingyi Technology, a major customer.

Then use subsequent Qualcomm chip orders to hang on TSMC and Samsung.

For example, for the upcoming Snapdragon 801 and next year's Snapdragon 805, if Samsung places a lot of orders, we will outsource the manufacturing to Samsung.

For example, for next year's Snapdragon 410 and Snapdragon 615, Samsung has few orders, so it will outsource the production to TSMC.

This can be considered a good way to control Samsung!

Forcing Samsung to place more orders. After all, in addition to Qualcomm chips, Samsung also has its own Orion chips.

First, fool TSMC, and then kill two enemies with one move, and control both Samsung and TSMC!

Jacob couldn't help but give a thumbs up: "Franz Quentin, this move of yours is absolutely amazing!"

"I've read the Thirty-Six Stratagems!"

"Thank you for the compliment, Chairman." Franz Quentin said with a smile:

"In this way, there will be no problem in taking down Samsung and balancing TSMC."

"As for Motorola, it has already withdrawn from the Xiaguo market and was acquired by Google. Motorola and Xingyi Mobile are competitors. Google's Android system and Xingyi Technology's XOS system are also mortal enemies. These are the basis for our cooperation with Motorola."

"To this end, we can reach a strategic cooperation with Google. We develop 64-bit processors, and Google develops 64-bit Android systems. The two sides are deeply bound together to jointly build a 64-bit Android ecosystem. Qualcomm + Google + Motorola, jointly fight against Xingyi Technology!"

"Okay, this may work." Jacob was in a good mood. "In order to suppress the development of the XOS system, Motorola wanted to use Xingyi Technology's chips, but Google refused!"

"That's right. As for Nokia, we can also reach a strategic cooperation and send a professional chip tuning team to work with Nokia and Microsoft to optimize the chips of the WP8 system to bring out stronger performance. We can even jointly develop a 64-bit WP8 system!"

"That makes sense. There is a high probability that Nokia will be acquired by Microsoft, and Microsoft is determined to develop its own operating system. The Xingyi mobile phone and the XOS system are their competitors. They are also cooperative allies that we can strive for!" said Jacob.

"Yes, Chairman, we all have common opponents and common enemies. As long as we reach a strategic cooperation and lower the price a little, we will have a chance to win these three major customers!"

"Very good, I'll leave this matter to you!" Jacob was in a good mood. Having such a subordinate made him feel at ease.

Franz Quentin then asked, "What should be the price reduction, or the bottom line?"

Jacob sighed. This was a complicated question.

Right now, the prices of chips of the same level from Qualcomm and Xingyi Technology are similar, but Xingyi Technology's chips are more powerful.

It is impossible for Qualcomm not to lower its prices.

Even if the price reduction is smaller, it will not make much sense.

But the price reduction was too much and Jacob found it hard to accept.

"Ah!" Jacob sighed with emotion and looked at the others: "What do you think?"

After some thought, everyone started to speak:

"I suggest lowering the price by one level. The price of Snapdragon 800 has dropped to the same price as Kunpeng 706 SOC, 270 yuan, but it is obviously not enough. I suggest lowering it directly to the price of Kunpeng 702, 240 yuan."

"Snapdragon 600+4G baseband, directly reduced to the price of Kunpeng 508SOC, 210 yuan."

“骁龙600+3G基带,直接200元,比鲲鹏700还便宜10元。”

"The price of Snapdragon 400 has dropped to Kunpeng 500, 150 yuan."

"Snapdragon 200+4G baseband, reduced to 130!"

"Snapdragon 200+3G baseband, reduced to 120!"

“降价这么多?”有人吓了一跳:“骁龙800本该是和鲲鹏902一个级别的,结果从290元,一路降到240元?比鲲鹏706还便宜30元,疯了吧!”

"What's the problem? The actual experience of Kunpeng 706 SOC is no worse than that of Snapdragon 800. Taking into account the 64-bit bonus, it is still 80040%-60% ahead of Snapdragon 800. If our Snapdragon 706 is priced the same as Kunpeng 30, it will not sell at all, unless it is yuan cheaper."

"Yeah, even though the price reduction is a bit scary, there's nothing we can do about it. At least we can sell it."

"Xingyi Technology's Kunpeng 902 has sold 9000 million units, while our Snapdragon 800 has only sold million units. If we don't lower the price, the inventory will become rotten. Just look at how much inventory is piled up in the warehouse!"

"That's right... Alas, if this happens, Qualcomm's high-end image will really be ruined."

"And if we lower the price like this, will it trigger a price war, causing Xingyi Technology to follow suit and lower its prices?"

"Price war?" Franz Quentin waved his hand, not caring at all:

"Before, we didn't dare to slash prices for fear of triggering a price war, which would result in a lose-lose situation for both sides."

"But this time, that time."

"Once TSMC stops manufacturing for Xingyi Semiconductor, Xingyi Semiconductor's production capacity will be tight, and it will be a problem whether the 4.5 million chip order can be delivered."

"They still dare to start a price war? Continue to lower prices? You are kidding!"

"Yes, if we don't start a price war, Xingyi Technology might not be able to deliver chips. If we start a price war again, Xingyi Technology will continue to have a large number of orders, which is simply courting death."

"I see. That's fine then."

Franz Quentin continued: "More importantly, it's okay for the Snapdragon 800 to have a big price cut now. Next, we will make a facelift and name the slightly upgraded version of the Snapdragon 800 as the new Snapdragon 801, and then we can increase the price."

“像是骁龙801AA和骁龙800几乎没提升,卖250元。骁龙801ABGPU主频提升了一点,卖260。骁龙801ACCPU和GPU主频都提升了一点,卖270!”

"Wait until next year's Snapdragon 805, which will sell for 300 yuan, to compete head-on with Kunpeng 902!"

Jacob nodded. "Okay, let's follow this strategy! The Snapdragon 800's reputation has been ruined. If sales are still not good, we will stop production and vigorously promote the Snapdragon 801. Anyway, the architecture is the same, the only difference is the main frequency."

"Yes, Snapdragon 801, to put it bluntly, is a full-blooded Snapdragon 800. In other words, Snapdragon 800 is a low-blooded Snapdragon 801!"

"According to Franz's strategy, we must act immediately. We must kill Xingyi Technology as soon as possible and win the big chip orders from Samsung, Motorola, and Nokia at the same time!"

Jacob looked at Franz Quentin: "Franz, as the general manager, you will be in charge of all matters!"

"Yes!" Franz Quentin was in a good mood.

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