Reborn in 2011, 985 missing from two copies

Chapter 457 Double 2 Big Promotion, Stay at Yihe Original

The vice president of TSMC was suspicious: "I seriously suspect that Wang Yi's giving so many orders is just a sugar-coated bullet, deliberately paralyzing TSMC and secretly strengthening himself!"

After all, in the field of wafer foundry, TSMC has the most patents and the strongest foundation.

They want to fight a patent war, and Samsung Semiconductor has lost many times!

Xingyi Semiconductor's 40nm process will not be able to 100% bypass TSMC's patents in a short period of time.

Old Zhang saw through his subordinate's thoughts: "Are you laughing at me for being old and blurry and not being able to see that this is Wang Yi's sugar-coated bullet?"

“I dare not…” the vice president quickly retorted.

Lao Zhang waved his hand and said with a smile: "So what if it's a sugar-coated bullet? What we need most at TSMC is orders. Even if it's a sugar-coated bullet order, we have to bite the bullet and take it."

"We are different from Samsung Semiconductor and Intel Semiconductor."

"Samsung Semiconductor has chip orders for Samsung mobile phones. Even if there are no other major customers, it can still produce its own chips and will not starve to death."

"Intel Semiconductor has Intel's PC chips and can survive well without relying on third-party orders."

"But we at TSMC are different!"

"We are just a pure wafer foundry. We don't have any orders for our own brands and we completely rely on orders from third-party customers to survive."

"If we get enough big orders, we can have a good New Year."

"If you can't get it, you'll have to starve."

"Although Wang Yi's order is a sugar-coated bullet, it is still a large amount and a piece of fat meat."

"We at TSMC live on this kind of fat meat, we have to eat it!"

"Once we sue Xingyi Semiconductor, we will completely offend Wang Yi. We won't get any subsequent chip orders from Xingyi Technology, which will be a huge loss for us."

"To put it bluntly, this is an open conspiracy! Wang Yi's open conspiracy!"

"Wang Yi used these orders to tell TSMC to take the orders, make money and not cause trouble. This will benefit you, me and everyone else."

"If you want to cause trouble, there's no room for negotiation."

The vice president frowned and said, "I see. But does TSMC have to follow Wang Yi's plan?"

Lao Zhang sighed: "Xingyi Technology is easy to deal with, but the problem is that they have the mainland market behind them!"

"The mainland is one of our main markets. Once we sue Xingyi Semiconductor, it is possible that other mainland semiconductor companies such as Huawei HiSilicon and Spreadtrum will refuse to manufacture for us, and the loss will be too great."

"You have to know that Xingyi Semiconductor represents the strongest semiconductor giant in the mainland and is by no means an ordinary private enterprise."

"In a sense, if we offend Xingyi Technology, we may lose the entire mainland market."

"Will the consequences be so serious?" The vice president's expression suddenly changed, and he felt a little frightened.

Lao Zhang sighed, looked towards the east, and said meaningfully:

"Now, the mainland has begun to pay attention to semiconductors and has elevated them to a strategic position for development. Xingyi Semiconductor is the leader in the mainland market."

"We are suing Xingyi Semiconductor and launching a patent war at this time. It seems that we are suppressing Xingyi Semiconductor, but in fact we are suppressing the leader in the mainland. Do you think there will be no consequences?"

"This..." The vice president's face turned pale, and he completely understood the logic behind it.

This may seem like commercial competition between enterprises, but in fact it is a fight between the forces behind them.

Zhang said quietly, "If we at TSMC want to have the best of both worlds and survive in the cracks, we must stay absolutely sober and turn a blind eye. Unless we are forced into a last resort, we must never step out and commit suicide."

"After all, Wang Yi is Wang Yi. He is not Mr. Zhang, the founder of SMIC."

"Mr. Zhang is determined to develop the foundry business. He is targeting TSMC's heart. He is also my old enemy. I will not be at peace unless I bring him down."

"Wang Yi's main focus is still on Xingyi mobile phones. Running a wafer factory is more for self-sufficiency. It has little impact on us. On the contrary, it can bring us a lot of orders."

"It is much better to maintain peace. There is no need to jump out and be used as a gun for others."

“Thanks for your advice. I will speed up the production of 1000 million Kunpeng 700 SOCs per month at Xingyi Technology.” The vice president quickly expressed his opinion.

"Well, that's right." Lao Zhang nodded with satisfaction.

But he had other plans in mind.

If TSMC can get the current orders from Apple and Qualcomm, it doesn’t matter if it doesn’t have orders from Xingyi Technology.

But the problem is that Apple’s orders were snatched away by Samsung!

Both A6 and A6X are produced using Samsung's 32nm process.

Even for next year's A7 chip, Apple plans to use Samsung's 28nm production.

As for Qualcomm?

Android was just starting to take off these days, and Qualcomm couldn't dominate the market alone. Its size was not as terrifying as it would be many years later, and was far less than that of Apple.

In this case, TSMC cannot give up the order from Xingyi Technology.

With TSMC's foundry service, the production of Kunpeng 700 began to soar.

Some production lines of the Xingyi M1 wafer factory have also begun to produce Kunpeng 702, fully meeting the demand for the next flagship chip.

After a few months, the sales of its own mobile phones and tablets declined, but it still had some extra chips to sell to the outside world.

As for whether the external sales of Kunpeng 700 and Kunpeng 702 will affect Xingyi Technology’s own sales?

This is not a big problem.

After all, large-scale sales of Kunpeng 702 and 700 will not be available until April next year at the earliest.

After other manufacturers buy it, combined with research and development, tuning, production, and distribution, the earliest it will be on the market is August or September.

At that time, the xphone 902pro equipped with Kunpeng 2 SOC had been on the market for four or five months.

The next generation xphone 906 equipped with Kunpeng 3 will soon be on the market.

By then, the xphone 702 equipped with Kunpeng 2 will have been on the market for nearly a year and will begin to be discounted for promotion.

As for the xphone 700pro equipped with Kunpeng 1, it has been on the market for a year and a half and is basically going to be discontinued.

As for the xphone 506 equipped with Kunpeng 1, it has probably been discontinued long ago.

To put it bluntly, by the time the competitor's Kunpeng 702 was launched, Xingyi Technology's Kunpeng 902 model had already been on sale for several months.

Kunpeng 702 was relegated to the sub-flagship, Kunpeng 700 was relegated to the mid-range, Kunpeng 506 was relegated to the new generation of borderless thousand-yuan phones, and Kunpeng 500 was directly discontinued...

Chip updates and upgrades are so fast that the situation one year from now will be completely different from that of today.

By then, the external sales of Kunpeng 700 and 702 will not affect its own sales.

More importantly, other competitors lack brand power.

Even if the configuration is the same, if Xingyi Technology sells it for 2000 more, many people will buy it.

This is the brand effect.

What's more, by then the Xingyi mobile phone will be equipped with a self-developed system, which will put it on a different track from its competitors.

However, companies like Xiaomi are small in scale, have low sales volume, and have low bargaining power when purchasing components, so their costs are high.

For the same thousand-yuan phone, Wujie Mobile has a large purchase volume, with purchases of tens of millions every month. The material cost can be reduced to 550, and after adding sales, taxes, etc., it can be sold for 999 and still make a profit of 300.

If it were Xiaomi, which is smaller in size and purchases hundreds of thousands of sets every month, the purchase price would be much more expensive.

Moreover, the Kunpeng 500 SOC of the Unbounded mobile phone only costs 27 yuan when manufactured by TSMC.

The chip + baseband purchased by Xiaomi costs 150 yuan.

The chip alone is more than a hundred yuan different, and the prices of other components are also slightly different.

Therefore, for the same configuration, Xiaomi's material cost would be 750 or even 800, plus taxes, sales expenses, etc., and if it is sold for 999, there is no profit at all, and it can only be sold at a higher price.

After all, the Xiaomi in this life is not even one twentieth of the Xiaomi in the previous life.

Similarly, the four giants of China Cool Alliance have not risen and are still mainly engaged in feature phones, and they are still the four giants who give away mobile phones when you top up your phone bills.

As for O V, it’s hard to describe.

A lot of their variety show sponsorships were snatched away by Xingyi mobile phones. Coupled with the popular science posts on Mayu, female users also know to look at the parameters first when buying a mobile phone.

As a result, the high-priced, low-spec models launched by O V this year were all defeated and did not rise like in the previous life.

One whale falls and all things are born.

Similarly, one general's success is the result of the sacrifice of thousands of soldiers.

The annual sales of Xingyi mobile phones exceeded 100 million, which means that it has crushed all its competitors in the Xia country market and snatched their market share.

Including Apple, Samsung, Nokia, HTC, as well as China Cool Alliance, Meimi, OV.

Therefore, even if Xingyi Technology sells Kunpeng 700 and 702 to other competitors, the costs for these competitors will be higher, which will not have much impact on Xingyi mobile phones.

On the contrary, you can only earn more.

After all, you only make 300 yuan by selling a borderless phone that costs yuan.

And selling a Kunpeng 702 SOC costs 25, and the selling price is 235, which means a direct profit of 210...

This is also the fundamental reason why Qualcomm does not make mobile phones, but earns more than major mobile phone manufacturers!

Afterwards, Wang Yi called Zhu Changlin again.

Now that Kunpeng 700 chips have become abundant, the chip replacement plan for Xphone 1 and Xingyi Tablet X1 should officially begin.

"Mr. Zhu, stop buying Qualcomm dual-core chips. Once the last stock is used up, replace all new xphone 1s and Xingyi tablets with Kunpeng 506 SOCs. As for the Qualcomm dual-core xphone 1 and Xingyi tablet, isn't Double coming soon? We can just promote them again and keep the price about the same as Double !"

"Yes, Chairman." Zhu Changlin responded, "By the way, will the Kunpeng version of the model also participate in the Double 12 promotion?"

"Kunpeng version..." Wang Yi thought for a moment, "The Kunpeng version has only been on the market for ten days, so the price cannot be reduced. However, the Double 12 event is the first launch of Xingyi Technology, so it would be inappropriate not to promote it at all."

In the previous life, it was 2012, when Taobao was upgraded to Tmall and the Double promotion was launched.

However, this time, Taobao doesn’t seem to have any intention of holding the Double 12 event.

After all, Double 12 is just a week away. If it were going to happen, Taobao would have already contacted major brands and started preparing for promotional activities.

It's impossible that they are so close and yet there is no movement.

It can only be said that Wang Yi’s rebirth produced a butterfly effect and disrupted Alibaba’s layout.

Alibaba is now so busy with the battle between thousands of groups that it has no time to prepare for the Double 12 shopping festival.

There is no way. Meituan, which was originally invested by Alibaba, has now turned to Xingyi Technology.

The hottest thing in 2012 was O2O, and Alibaba couldn’t miss it.

Therefore, after losing Meituan, Alibaba’s main focus is now on its own local life, and even the Double 12 event has been put on hold.

Wang Yi is too lazy to pay attention to this. He just lets Wang Xing, the bald guy, take care of the local life of Alibaba and Baidu.

But since Alibaba is not doing the Double 12 event, then Xingyi Technology will take over the Double 12 event and hold it in a big way!

Wang Yi even had people register all the trademarks related to the "Double 12 Promotion" in advance.

"Since this is our first Double 12, we must provide sufficient promotional efforts." Wang Yi made a prompt decision:

"We're going to have the same promotion as during the Double Eleven sale for all Qualcomm and Nvidia smartphones and tablets to clear out the inventory. After that, we'll only sell the Kunpeng version."

"As for the Kunpeng version of mobile phones and tablets, they have only been on the market for ten days, so we can't reduce the price directly. Let's issue discount coupons for each category. For electronic products, you can get 5000 off for purchases over 100, 8000 off for purchases over 200, and 10000 off for purchases over 300!"

"For example, the Kunpeng version of the xphone 2, the 16G version starts at 5499, and you can directly reduce it by 5399, and get it for and get a double membership."

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like