Reborn in 2011, 985 missing from two copies
Chapter 406: Internal strife at BOE, Wang Yi’s role (page 13)
Looking at Wang Sheng sweating in the sun, Wang Yi understood the whole process in an instant.
It seems like we have waited a lot. With this attitude, it is something that even international suppliers cannot give us.
No wonder Huawei is cooperating with Xiaokang to build cars. The smaller the company, the better the attitude and the easier it is to cooperate!
Even if you make a request, the other party will do it immediately, regardless of whether it is reasonable or not.
Big companies don’t even want to sell their bodies, but small companies can give you their souls!
Wang Yi couldn't help but look at Wang Shenggao. No wonder BOE has a future.
Of course, I also have some sympathy for the difficulties faced by business development.
Wang Yi smiled and said, "Old Zhu said that he had investigated and felt that BOE was not bad. Although its technology was not as good as Sharp and Samsung, it had great potential. I believe in Old Zhu, so I came to take a look."
Wang Sheng was delighted and gave Zhu Changlin a grateful look:
"Mr. Wang, don't worry. Whatever product you need, BOE will arrange it immediately. If it can't be done, that's fine. We will develop it right away. Even OLED is not a problem. As long as we can survive and make as much money as possible, we can invest it all in research and development, even with loans!"
Wang Yi was very satisfied with this courage, but waved his hand:
"There is no rush for OLED. It will take four to five years for it to mature. In the next five years, LCD will still dominate the market. Therefore, as long as BOE can be first-class in LCD, it can be a first-class screen supplier. After BOE survives and makes money, it can invest in OLED research and development."
"Is this okay?" Wang Sheng was very surprised.
Ever since Samsung started to promote its A-screen, the industry has felt that OLED screens are better and more advanced.
He also thought that Wang Yi valued BOE in order to plan for future OLED screens and let BOE devote all its efforts to the development of OLED in advance!
Unexpectedly, Wang Yi's intention was to temporarily abandon the research and development of OLED and focus on conquering LCD!
"Of course. To put it bluntly, OLED is still in the trial and error stage these days, and there are no very successful products or paths."
Wang Yi said: "If OLED's fatal problems such as short lifespan, eye damage, and severe graininess cannot be solved, it will never mature and will never be widely popularized, let alone replace LCD."
Hearing this, Wang Sheng nodded: "I see."
Wang Yi continued: "In your opinion, how long will it take for BOE to completely solve these problems? Or, how long will it take for the best giants in the entire industry?"
Wang Sheng thought about it and said, "If BOE solves the problem independently, it will probably take seven or eight years before there is any hope. Even for screen giants like Samsung and Sharp, it will probably take five years before they can succeed."
Wang Yi nodded: "So if BOE bets on OLED, will there be a way out? Or, can it survive until OLED matures in seven or eight years?"
"This..." Wang Sheng was silent for a long time, then sighed: "There is no hope, the hope is very slim."
"That's it. Since BOE is still in the initial development stage, with tight funding and a small market share, it is better to focus on LCD research and development and seize the market in the next five or six years instead of developing OLED, which will only mature in five or six years."
Wang Yi said: "Only if BOE can win the market in the next five or six years and make a profit can it survive. Only if it survives can it make enough money. And only if it makes enough money can BOE have money to engage in OLED research and development. People should not aim too high, and companies should also avoid having unrealistic goals!"
Wang Sheng suddenly realized: "Thank you Mr. Wang for your advice. Thank you very much. To be honest, the company is short of funds at the moment, and there are two opinions among the top management. One is to invest all funds in LCD research and development to achieve profitability as soon as possible and survive. The other group thinks that LCD is too far behind, and even if funds are invested in research and development, it is just catching up. It is better to give up LCD and go all in OLED directly to achieve overtaking on the curve."
Wang Yi smiled: "Overtaking on a curve? The ideal is full of hope, but the reality is very skinny. Samsung and LG have been developing OLED for so many years, but they can't completely solve those fatal weaknesses. Why do they think BOE can do it?"
The research and development of screens is the development of the entire industry, and it is never a one-off process.
Even with Wang Yi's investment, BOE, which is several years behind, cannot complete the journey that Samsung and LG took five or six years to complete in just two or three years and reach OLED maturity.
This is not realistic.
Wang Sheng nodded: "Yes, the radicals are too radical. I was almost persuaded by them. Fortunately, Director Wang, you came and gave me some advice. It really enlightened me."
Wang Yi waved his hand: "It is right to have different ideas, but there can only be one voice for the development of an enterprise, and that is the correct voice."
"After our investigation, the flagship mobile phone screens produced by BOE's fifth-generation line can barely meet our procurement standards, if the price and quality control are no problem."
Hearing this, Wang Sheng was delighted.
At first, he thought Wang Yi came to BOE because he was optimistic about BOE's Ordos 5.5-generation AMOLED production line.
However, what was expected was the fifth-generation TFT-LCD production line that went into mass production a few years ago.
"Thanks to Mr. Wang for his support. The quality control is absolutely no problem. We also give the lowest price. It is definitely more beautiful than all our competitors!"
Wang Sheng spoke with a smile, fearing that this big client would run away.
Xingyi Technology’s purchases have always been large-scale.
The initial order was five million pieces at a time, and later on it was a one-time order of tens of millions!
With such a terrifying order volume, not only BOE is confused, but even the European and American giants are confused.
Even Qualcomm Chairman Jacobs and Nvidia Chairman Huang are confused.
The simplest thing is that on every important domestic holiday, the two of them would personally send their blessings to Wang Yi.
The interests involved can be imagined.
More importantly, once the Xingyi mobile phone uses BOE's screen, it will be the best publicity for BOE, without a doubt.
BOE's brand image can be greatly improved, even to the level of European and American giants.
But Wang Yi changed the subject: "But I have to tell you in advance, there is good news and bad news, which one do you want to hear?"
"One good news and one bad news?" Wang Sheng's heart skipped a beat. As expected, there is no such thing as pie falling from the sky in this world.
"Let me hear the bad news first. I'm prepared for it."
"The bad news is that BOE's screens are not used for Xingyi phones, but for mid- and low-end brand Wujie phones."
Hearing this, Wang Sheng's expression obviously darkened a little, but he quickly returned to normal:
"I understand, Mr. Wang. There is still a big gap between us and the international screen giants. It is indeed unrealistic to use it directly on Xingyi mobile phones."
Wang Sheng had expected this. He couldn't understand why the Xingyi phone, which is so high-end, would use the currently backward BOE.
After all, the current BOE is not the BOE ten years later, and it cannot compete with international giants.
Now it turns out that it is used for mid- and low-end mobile phones, so everything makes sense.
"The good news is that the Wujie brand focuses on the mid-to-low-end market, with prices around 1,000 yuan, so the volume will be very impressive. The first batch will be worth tens of millions of yuan. If the cooperation is good, we will continue to increase it to tens of millions of yuan a year!"
"What? The first batch is worth tens of millions?"
"The cooperation is good, can we continue to add more?"
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