Reborn in 2011, 985 missing from two copies
Chapter 397 sold out completely, breaking the record!
This is even true in the automotive industry, where many features are standard across the board, but low-end models are locked by the system and can only be unlocked after a paid upgrade.
In order to widen the gap between the Wujie mobile phones and Xingyi mobile phones, Wujie TV and Xingyi TV, Wang Yi had no choice but to do this.
Otherwise, if both high-end and low-end products use the same processor, the high-end brand will be lowered, affecting sales.
For example, MediaTek's high-end processor X10 in the past was an octa-core processor that was originally intended to compete with Qualcomm's flagship in the high-end market.
Sony, Meizu, HTC and other companies also use it in their flagship phones. As a result, Xiaomi uses it in the thousand-yuan phone Redmi. As you can imagine, the flagship phones of Meizu and HTC are not selling well!
The phrase "the processor is the same as that of a thousand-yuan phone" can reduce sales by half.
It is precisely because Xiaomi used the trick of selling a thousand-yuan phone that MediaTek’s high-end flagship failed repeatedly…
In order to make profits, Xingyi Technology will sell its mid- and low-end chips to the outside world in the future.
However, high-end chips will not be easily sold to the outside world, because they are afraid that customers like Xiaomi will use them in thousand-yuan phones, lowering their high-end image and damaging their reputation.
Unless there are restrictions in the contract, it is prohibited to use it on low-end machines.
Even the previous generation of high-end chips cannot be used casually in low-end mobile phones. They must first be repackaged.
It’s not easy to run a high-end brand, and we must never damage our reputation.
Kunpeng 510 is used for high-end products, and Kunpeng 500 is used for mid-to-low-end products. In this way, the sales of Wujie mobile phones and Wujie TVs are good, but they will not overshadow the main products and affect Xingyi mobile phones and Xingyi TVs.
The next day, BYD TV Industrial Park was officially named Borderless TV Industrial Park.
In the following days, the entire borderless TV industrial park began to operate efficiently.
The R&D department began developing borderless TV.
How to ensure a good experience at low cost is the biggest problem they need to solve.
For example, the Borderless TV A40 is priced at 3499. If the total cost + tax is 2999, it will be useless.
Borderless TV also wants to make money!
These days, if you can’t make 3500 yuan from a 700 yuan TV, you’re considered a failure.
在2012年,电视行业还是很美好的,小品牌利润能有10%-30%。而大品牌能有20%-40%!
Unlike ten years later, making 10%-15% profit on a TV was considered good.
The Human Resources Department also began to recruit people frantically, recruiting talents for all kinds of positions to build a new headquarters for Borderless TV.
In the future, Wujie TV and Xingyi TV will be two subsidiaries, operating independently and competing with each other.
Of course, the human resources director and the core team were all brought over by Wang Yi from Xingyi Technology and fully joined Unlimited TV.
The largest number of recruits are factory workers.
After all, working in three shifts requires half as many workers as before.
Although the cost of 24-hour three-shift operation is higher than that of 24-hour two-shift operation.
But for Wang Yi, the cost is actually lower than that of competitors.
It’s simple. Xingyi Technology has its own factories and produces and sells its own products.
Most of our competitors look to third parties for OEM and need to pay OEM fees.
The cost of Foxconn's two-shift manufacturing is actually higher than the cost of the Xingyi factory's three-shift manufacturing!
After all, Foxconn is not a philanthropist, and it has to make extra money from OEM!
A small number of companies that have their own factories do not have to pay extra OEM fees, but their production lines are old, and their efficiency and costs are not as good as Xingyi Technology's new factory.
More importantly, you need to have a long-term vision.
Xingyi Technology must protect its reputation.
If the workers work in two shifts for 24 hours, they will be under great pressure and it won’t be long before there are incidents of people jumping off buildings, just like in Foxconn.
It will definitely become a hot topic and will inevitably arouse public anger.
Foxconn is just a OEM and does not have its own brand, so they are not afraid of these things.
But Xingyi Technology has its own brand and is most afraid of these.
Once the news spreads, and friendly competitors secretly push it forward, that's fine.
"Xingyi Technology is a black-hearted factory that treats its employees like slaves, making them work more than ten hours a day, causing employees to jump off buildings and commit suicide due to the overwhelming pressure..."
Just because of this one thing, the brand image that Xingyi Technology has worked so hard to build has suffered a fatal blow.
Xingyi Technology’s products will be boycotted, and its revenue and profits will decline across the board.
That would be a serious loss.
This is an inevitable event and Wang Yi has to consider it.
It is for this reason that Foxconn can work in double shifts without caring about its reputation and treat its employees like slaves.
But Xingyi Technology, like Samsung, has to consider these impacts.
Many of Samsung's electronics factories operate in three shifts.
Apple does not have to worry about these things anyway. All the orders are given to Foxconn for OEM. Even if something happens to the workers working in two shifts, it is Foxconn's fault and will not affect Apple.
Position determines stance.
Of course, Wang Yi still hopes that Xingyi Technology is a warm company and not so cold-blooded.
We hope that Xingyi Electronics Factory will become the long-term choice of many employees.
Instead of working for two or three years and then not being able to bear it, quitting, or even passing away.
On the contrary, Wang Yi hopes that the employees of Xingyi Electronics Factory can work for five, seven, or even ten years...
These stable old employees are the guarantee of quality and yield rate.
As for recruiting new employees every year, working in twelve-hour shifts, not getting enough rest, and screwing screws while having drooping eyelids, it would be strange if the yield rate could be high.
Sure enough, the news of Xingyi Electronics Factory recruiting workers caused an uproar:
"What? 24-hour three-shift work and 2500 yuan, that's great."
"Work six days a week and have one day off, eight hours a day, no overtime."
"No overtime? That's impossible. How can there be an electronics factory without overtime? They say eight hours, but I'm afraid they only do ten small things."
"There are three shifts for 24 hours, and there are no workstations left. Even if you want to work overtime, there is no place for you."
"Oh yeah, I forgot about that."
"The eight-hour wage at Xingyi Electronics is not much lower than the more than ten-hour wage at other factories. It's really fair."
"Yes, eight hours without overtime, about 2500, suitable for long-term work."
"Three years ago, I could work double shifts and more than ten hours a day, but now I can't do it anymore. I can't bear it."
"Me too, I'm over 30, not 20, working more than hours a day, I can't handle it."
"That's right, young people can work in two shifts and earn more. We old workers still work in three shifts at Xingyi Electronics."
"Working two shifts doesn't make much more money, and it's not even enough to cover the cost of my medicine when I'm sick."
"That's right. Health comes first. Working overtime every day and getting sick is all in vain."
"Xingyi Electronics Factory operates three shifts with no overtime, provides food and accommodation, and offers a monthly salary of 2500, which is pretty good."
"That's right, working in two shifts, overtime every day only makes 2800-3000, it's not worth it, health comes first."
"That's right. If you give me 3500, I will consider working in two shifts and more overtime."
"3500? You're asking for farts. You can't give it to me even if you work yourself to death."
……
Similar discussions have spread to many cities including Jeju, Daocheng, Shenzhen, and the capital.
Workers in electronics factories also have their own small circles. They will inquire about information from each other and choose factories with better treatment.
As the production capacity crisis intensified, the Xingyi TV factory began to operate in three shifts.
The Xingyi mobile phone factory and Xingyi tablet factory had already increased their work to two shifts of 16 hours due to the production capacity crisis, but it was still not enough.
We are now recruiting a large number of people, changing from two shifts of 16 hours to three shifts of 24 hours, and the production capacity has increased by another one third.
There is no other way. The second generation of Xingyi mobile phone is about to be released, and production capacity must be increased!
Not to mention the tablet factories, which are selling well all over the world, and three shifts for 24 hours are not enough.
As a result, several major factories and several cities were all frantically recruiting people.
You can get 2500 for eight hours without overtime. Such excellent treatment makes many workers in electronics factories tempted.
Especially the old workers in their thirties, who are no longer as good as those in their twenties, really cannot handle the double shifts.
Wang Yi welcomes these veteran workers because of their excellent skills, rich experience and stable jobs.
With the continuous recruitment of new employees and the arrival of components, the factory in Shenzhen Industrial Park began mass production of Xingyi TV X40 and X50.
New employees continue to join the island city factory, which is gradually moving towards a three-shift system and increasing production capacity, but demand still exceeds supply.
There’s nothing we can do, it’s selling so well!
It would be fine if it was just a hit online, the sales volume wouldn’t be too scary.
The problem is that there are many offline physical stores that all have samples. Consumers can see and touch the products, so they buy a lot.
For example, at the Meiyu store in the county, a consumer originally wanted to buy a sheer dress, but when she saw the Xingyi TV X50 hanging on the wall playing the King of Masked Singer, she was immediately attracted.
I looked at the price again and paid for the order on the spot.
Even if the Mayu store does not have inventory, it does not matter. The unified purchase, sales and inventory system will immediately allocate it to the nearby Xingyi flagship store, Xingyi specialty store and Xingyi franchise store.
Xingyi Store received the order and immediately called to arrange a time and arranged door-to-door installation...
It can be said that the Meiyu and Zhenyu stores are only sample sales outlets, and the shipping and after-sales services are still handled by the Xingyi stores and warehouses.
However, this model can greatly stimulate consumption and increase sales.
After all, female consumers rarely visit Xingyi stores, but often go to Mayu and Zhenyou stores.
Moreover, they tend to be emotional. Once they see the appearance of a sample, they like it very much and want to buy it. After the shopping guide gives a professional introduction, the transaction is completed.
However, this is just the beginning. After I buy it, I will show it off to my best friends.
After seeing it, my bestie couldn’t help but buy it, and the user base was split…
Male consumers will not buy things they don’t need, and will rarely replace products that are not broken.
But women are different. Once they see something better, even if it was bought last year, they will feel it is outdated and have to buy a new one.
As a result, Xingyi TV was sold out both online and offline for a full half month, and the production capacity crisis was still not resolved.
On August 8, Wang Yi arrived at the headquarters of Xingyi TV in the island city.
CEO Xu Mingyi, CTO Tu Hongyun and other senior executives were all present.
Wang Yi spoke first: "Boss Xu, you will host the first month summary meeting of Xingyi TV."
"Okay, Chairman!" Xu Mingyi spoke first: "First, Manager Xue will report on the sales volume."
Xue Shaoquan, marketing manager, said: "Since its launch on July 7, Xingyi TV X15 has been on the market for half a month, with online sales exceeding 40 units, offline sales exceeding 70 million units, and total sales exceeding 110 million units. Currently, 180 million units have been delivered, and there are 110 units to be shipped."
"X50 Xingyi has been on the market for half a month, with online sales exceeding 50 units, offline sales exceeding 70 units, and total sales exceeding 120 million units. 70 units have been delivered, and 50 units are waiting to be shipped."
Wang Yi nodded. "Very good. The sales are very good. In just half a month, the two models have sold 300 million units. This is a brilliant achievement. It has broken the domestic record and the global record! I should applaud you."
"But only 180 million units have been delivered. Are the remaining 120 million units waiting to be shipped out of the warehouse? Or are they waiting to be produced?"
Everyone changed their colors.
Xue Shaoquan's expression changed slightly: "Yes... waiting to be produced."
Wang Yi waved his hand and said, "Don't be nervous. Production is the factory's business. Xingyi TVs are selling very well. Your marketing department has done a great job. I give the marketing department an A-level performance. Keep up the hard work this month!"
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