Reborn in 2011, 985 missing from two copies

Generally speaking, it is good enough for the developer to get 20% to 30% of the game revenue, after all, it needs to be shared by multiple parties.

The revenue sharing of foreign games is generally 4% for R&D, 3% for distribution, and 3% for channels.

For example, Google and Apple channels will take a 30% commission, which is called the Google tax and the Apple tax!

Epic finds the 30% Apple and Google taxes disgusting and unacceptable, but it doesn't know that the domestic channel tax is 50%!

Yes, that's right.

In the past, of the domestic game revenue sharing, 2% was directly taken by the channels, the remaining % was for distribution, and only % was for research and development!

That’s right, only 20% of the money is earned through R&D, it’s that little.

Platforms led by channels such as Hardcore Alliance all take a 50% commission, which is even darker than the Apple tax and Google tax.

However, Wang Yi is more conscientious. In line with international standards, he adopts a 4:3:3 model, allowing R&D companies to take the lion's share.

The channel commission of Xingyi game platform is only 30%.

However, the distributor of "Honkai Impact 3rd" is also Xingyi Technology, so Xingyi Technology takes 60% of the distribution + channels, and miHoYo takes 40%.

But Wang Yi is the major shareholder of miHoYo, holding 45% of the shares, so of the 1.8% of miHoYo, Wang Yi can still get %.

In this way, on the Xingyi game platform, Wang Yi + Xingyi Technology directly took 1.8+3+3, a total of 7.8%, and other shareholders of Mihoyo took 2.2%!

But on the IOS platform and other Android platforms, without the channel fee of Xingyi mobile phones, Wang Yi can only get 1.8+3, a total of 4.8% share, miHoYo still gets 2.2%, and the other % is taken by Apple.

It can be said that "Honkai Impact 3" was developed by miHoYo, but the one who made the big money was Wang Yi!

But Cai finally understood that without Xingyi Technology's distribution, miHoYo would have to spend money on publicity and promotion on its own, and it would never become a big hit.

What’s more, miHoYo has no money to distribute the game, so it has to find a third party to distribute it.

In its previous life, "Honkai Impact 3rd" was distributed by Case Networks, which was hired by miHoYo. This is the company of Mr. Song, the angel investor of miHoYo in its previous life.

Thanks to the distribution and promotion by Case Network, the first month revenue of "Honkai Impact 3rd" on IOS exceeded 10 million RMB.

With the help of Bilibili, the revenue on Android may be a little higher.

As a result, the annual revenue of "Honkai Impact 3rd" is over 300 million.

MiHoYo took about 2014% of the profits, and its revenue exceeded million in .

But this time, with the support of Wang Yi and the use of all the resources of Xingyi Technology for promotion and marketing, the user scale and revenue of "Honkai Impact 3" can increase tenfold compared to the previous life.

After all, Wang Yi’s current influence crushes Mr. Lu in his previous life, and the energy resources of Xingyi Technology also crush Case Network!

Apart from anything else, the free chat of 1.4 million users alone is enough to crush Case Network + Bilibili.

In addition, Star International has great influence overseas, especially in Japan and South Korea, who are very fond of the style and system of "Honkai Impact 3rd", and there is a large market for it.

By this calculation, it is not a problem for Honkai Impact 30 to reach an annual revenue of over 2.2 billion. Even if miHoYo takes 6.6%, it will be million!

This is far more than the total annual turnover in the previous life. This is the meaning of clinging to someone powerful.

Of course, Wang Yi can also earn more.

At least out of the 30 billion in revenue, Wang Yi can get 20% to %, which is almost billion!

This is also the reason why Wang Yi spared no effort to promote "Honkai Impact 3".

One reason is to make money. A turnover of 20 billion a year is not a small amount.

The second is to train miHoYo, let them survive and become stronger, so as to develop "Honkai Impact 3" and "Genshin Impact", thereby helping Wang Yi make more money.

The third is to accumulate users and reputation for the Xingyi game platform and expand the channel.

The IOS side is unique. All IOS games can only be launched on the Apple App Store and can only pay Apple tax to Apple.

But Android is different. There are many application platforms and channels on the Android side, and tax payments will also be divided.

In the past, the overseas Android channel was the Google App Store, which took a 30% commission.

In the past, domestic Android channels included Ali 50game, Bilibili, Hardcore Alliance and other channels, all of which took a % commission from the top players.

Regardless of how R&D and distribution are divided, for any game downloaded from the above channels, all revenue channels will directly take half!

Wang Yi’s Xingyi game only charges 30%, which is considered very conscientious.

But if Xingyi Games does not grow big, the subsequent games developed by Xingyi Technology and launched on platforms such as Hardcore Alliance will also be charged 50%!

There is nothing we can do about this.

If Wang Yi wants to avoid being robbed of 5%, he can only start planning now to expand Xingyi Games and make it the number one Android game channel!

Only in this way can we focus on users and allow more users to choose the Xingyi game platform to download games, reduce dependence on other channels, and reduce sky-high commissions!

Similarly, only when Xingyi Games becomes big, other game developers will choose to launch Xingyi Games, or even choose to let Xingyi Games distribute them, so that Xingyi Games can make more money.

At present, the number of activated Xingyi mobile phones and Xingyi tablets adds up to more than 60 million, which is equivalent to having tens of millions of high-quality users. The number will continue to increase in the future, and it will not take long to break through 100 million.

With so many user resources at hand, there is no reason for Wang Yi not to expand the Xingyi gaming platform!

MiHoYo's "Honkai Impact 3" is a benchmark and an example.

As long as "Honkai Impact 3" becomes popular on the Xingyi Game platform and miHoYo makes a lot of money, other game developers will flock to it, actively and friendly cooperate with Xingyi Game, and line up to give money to Xingyi Game!

The most lucrative thing is to be a platform and collect taxes without doing anything.

You know, in the previous life in 2023, Apple earned nearly 30 billion yuan a year from the 400% Apple tax alone, and Xia Country alone earned billion yuan a year!

Someone has to eat this piece of fat meat. Instead of letting Apple, Hardcore Alliance, Alibaba and other channels eat it all, it’s better for Wang Yi to eat it!

As long as the sales of Xingyi mobile phones increase and Apple users are snatched away, the revenue from Apple tax will also be indirectly snatched away!

Wang Yi’s strategic plan is to promote “Honkai Impact 3” and build Xingyi Games into the first channel!

The press conference continues:

"The fifth surprise is Zhenyou's new product, for all female fans. What is it exactly? Please invite President Song to reveal it!"

Song Si Ning walked onto the stage and smiled sweetly:

"Since last year, we established the high-end brand Zhenyou and have been investing heavily in research and development and innovation."

"We not only set up an overseas R&D team in Empire to build an international cutting-edge R&D center, but also hired Mr. Cornett, the former R&D director of Estee Lauder and the founder of the Little Brown Bottle, as the R&D director. And his team will serve as the backbone of R&D. This makes our Zhenyou products naturally international and are at the world's top level from the start!"

Applause resounded throughout the audience.

These days, consumers just accept this.

The former R&D team of Estee Lauder and the founder of the Little Brown Bottle, this signboard alone is enough to establish Zhenyou’s high-end brand.

As for whether it works or not? Is it effective? No one cares.

Do you really think that Estee Lauder's Little Brown Bottle is so effective?

"In addition, we have also established a high-level R&D center in China! We have also spared no expense in recruiting top R&D personnel from around the world."