Reborn in 2011, 985 missing from two copies

[At 25 am on the th, the Imperial Capital Xingyi Technology Park held a new product launch conference! ]

Lei Jun's mouth twitched: "We finally bought a hot search, hoping to make Xiaomi 1T famous in China and increase sales. Now, Xingyi Technology is holding another press conference. Okay, I'm afraid our popularity will soon be gone!"

The old man on the other side had a complicated look on his face: "Chairman, the heat has died down, and now the public's attention is on Xingyi Technology's new product launch!"

Another co-founder was also furious: "Xingyi Technology is really enough, holding press conferences every month! Isn't he annoyed?"

Lei Jun sighed: "Who would be bothered by a profitable business? Every time Xingyi Technology holds a press conference, it will launch a large number of new products, either subverting the industry or making a sensation across the country. In short, they make a lot of money, but our friendly competitors are miserable."

"Yes, Xingyi Technology has no moral principles and is completely reckless! In the clothing business, it forced Zara and HM to suffer a sharp drop in revenue. In social networking, it almost gave away WeChat, not to mention Mi Chat. Now in the mobile phone business, it has forced Xiaomi to sell its products in India. Who knows what they are going to do at this press conference."

Lao Li is filled with emotion. Every time Xingyi Technology holds a press conference, there will definitely be big moves.

If things go wrong, a certain industry or field will be disrupted, causing headaches for many competitors.

"Tomorrow night, I wonder which big guys will be unable to sleep again!"

Lei Jun was filled with emotion, but what he didn’t know was that Xiaomi was also like this in its previous life.

Relying on its excellent cost-effectiveness, it has been disrupting the market everywhere, causing headaches for many friendly competitors.

For example, Ms. Dong originally said that Xiaomi would not be able to grow big.

As a result, within a few years, Xiaomi not only had a revenue far exceeding that of Gree, but it even competed with Gree in the air-conditioning field.

The simplest one, with the same new first-level energy efficiency and the same 1.5P hanging machine, Gree costs three to four thousand, while Xiaomi only costs more than a thousand!

As for quality?

One Gree air conditioner can buy two Xiaomi air conditioners.

Xiaomi air conditioner has a six-year warranty. Even if it breaks down after seven years, with the same budget, two Xiaomi units can be used for fourteen years, which is much longer than a Gree unit.

It's not good to use air conditioners for too long. Power consumption and odor are all problems.

Using one Gree phone for more than ten years is obviously not as good as using two Xiaomi phones for more than ten years.

It is for this reason that Xiaomi air conditioners are selling like hot cakes.

Unbeatable price-performance ratio + Mijia smart home + low noise, that’s enough.

Of course, the cooling effect of Xiaomi air conditioner is also good.

In his previous life, Wang Yi first installed Gree and Midea air conditioners after buying a house, and later installed Xiaomi air conditioners...

In his previous life, Lei Jun relied on cost-effectiveness and smart home to defeat a number of white appliance giants, making him a true industry disruptor.

And this time, Wang Yi became the industry disruptor.

However, Wang Yi’s subversion is different from Xiaomi’s, it will only be more extreme and more terrifying.

Xiaomi's disruption is only a low-end disruption that utilizes cost-effectiveness + OEM, and it cannot do high-end.

For example, Xiaomi’s refrigerators only cost between 1000 and 3000 yuan each, while Haier’s Casarte can be sold for more than yuan, and they sell quite well.

It is conceivable that if the Xiaomi refrigerator is sold for more than 10,000 yuan, few people will buy it, and some may even scold Lei Jun for being cruel.

But Wang Yi is different. He doesn't just do low-end products. On the contrary, he wants to do both low-end and high-end products.

The low-end brand uses Wujie, focusing on cost-effectiveness, volume and market share.

For high-end products, we use the Xingyi brand, and we strive for high-end products and profits, and will never sell them at a low price!

This is not only true for mobile phones, but also for subsequent smart home appliances.

This is also the reason why Wang Yi created Xingyi Logistics and opened Xingyi stores in towns and villages.

In the future, the Xingyi specialty stores in towns and villages may not sell many high-end Xingyi smart appliances, but the borderless smart appliances will definitely be hot-selling.

It has great cost-effectiveness and is down-to-earth, making it most suitable for sale in rural areas.

As for Xingyi store selling borderless products, will it lower the style?

This is not a big problem.

After all, Xiaomi stores still sell Redmi phones. Before the split, Huawei flagship stores still sold Honor phones priced at RMB 1,000.

It doesn't matter.

As long as the Xingyi series products are not sold at low-end prices, it doesn’t matter.

For example, the new products to be released this time, in addition to the Star God Card and "Honkai Impact 3", there is also a blockbuster artifact - Xingyi AI Speaker!

A few months ago, when planning the smart home, Wang Yi circled out the products to be developed.

Among them, AI speakers are at the forefront.

Xingyi Technology has Xingyi Music to provide content services, Xiaoi Robot to provide algorithms, and tens of millions of Xingyi mobile phone and tablet users use Xiaoai Robot every day, making Xiaoai Robot more and more intelligent after being trained.

In addition, it also invested in Goertek, an acoustic giant that specializes in the research and development of OEM headphones, speakers and other equipment.

Some time ago, Xingyi Semiconductor's self-developed power management chip P1 and smart home chip H1 went into mass production, directly solving the power chip and smart home chip problems of Xiao Ai Speaker.

For example, the smart home chip H1 is a typical high cost-effective and low power consumption chip. It can not only be used in AI speakers, but also in smart home appliances such as sweeping robots, smart fans, smart air conditioners, etc.

To put it simply, the H1 chip, like its predecessors, the Amlogic A113 and Allwinner R16, is a highly integrated, low-power, low-cost, customizable, offline smart home chip or IoT chip.

Through the H1 chip, everything can be connected, turning traditional home appliances into smart appliances.

This type of chip is generally widely used and highly integrated.

There is no other way. With so many smart home appliances, if they all use the same main chip, the R&D cost alone will be high.

On the contrary, this highly integrated, widely used H1 chip is the best solution.

After the three chips were successfully taped out at TSMC in March, Wang Yi immediately arranged for large-scale mass production and then sent them to Goertek's factory.

The Xiao Ai speaker is manufactured by Goertek.

Although this AI speaker is much larger than a mobile phone, it is much simpler and has much higher production efficiency.

In addition, Goertek started out as an acoustics company. It not only has Goertek-branded audio equipment, but also helps other brands to manufacture audio equipment. It is not difficult for it to manufacture Xiao Ai speakers.

Production began at the end of March, and in nearly a month, Goertek has mass-produced 300 million Xiao Ai speakers.

The first 150 million units were delivered to overseas stores and warehouses in various countries half a month ago.

That’s right, Xiao Ai Speaker will be sold globally just like xbuds!

In its previous life, Xiaomi’s Xiaoai AI speaker was launched in 2017.

The world's first AI speaker was the Echo launched by Amazon in 2014!

Echo was launched three years earlier than Xiao Ai and its price is much higher, at US$199.99, or more than RMB 1200.

However, even at a price of thousands, it still sells well.

It’s simple. The first one to eat crab always eats the most.

Xiaomi launched it three years later, and to be honest, it was no longer considered advanced technology. It could only focus on cost-effectiveness and small profits but quick turnover.

But Wang Yi’s Xiao Ai speaker was two years earlier than the world’s earliest Amazon in his previous life, so it goes without saying.