Reborn in 2011, 985 missing from two copies

The barrage exploded!

"100 new Qingyou pure desire style products, priced at only 159 to 299! Crazy, Meiyou Technology is crazy!"

"With so many new pomelo products at such low prices, who would still buy those knockoff brands?"

"People buy knockoff brands just to get a bargain, but the real pomelo is even cheaper than the knockoff brands. President Song is leaving no room for knockoff brands!"

"Qingyou is a sub-brand of Meiyou, with guaranteed quality and after-sales service. Those small knockoff brands are not only unreliable, but also more expensive. It's embarrassing to wear them, and only fools would buy them."

"Meiyou Technology is launching 100 low-priced new Qingyou Pure Desire products at one time. This is a price war to wipe out all the copycat brands!"

“As expected of Meiyou, as expected of President Song, so domineering, haha!”

……

Song Si Ning smiled slightly: "Are you still worried that Qingyou's new products are not good-looking enough? The materials are not good enough?"

"Yes!" Everyone nodded.

All products have always been divided into different grades.

As the lowest-end brand of Mayu Technology, Qingyou has always had the worst styles, the most backward designs, and the most ordinary materials.

After all, it’s cheap, there’s nothing we can do about it.

Song Si Ning waved her hand: "That's impossible. This time, Qingyou has 100 new products with fully upgraded styles. They are not much different from the designs of Meiyou and Zhenyou last year. The materials have also been fully upgraded. Even the materials of high-end clothing have been transferred to Qingyou!"

"Really?" Everyone was incredulous.

Song Si Ning waved her hand and said, "Please watch the live show for details, and invite our design team to explain it to you!"

After the words were spoken, the lights focused on the catwalk.

A famous model walked onto the catwalk wearing Qingyou's new product.

The designer also gave a simultaneous explanation of the design elements and materials of each model...

On the big screen at the back, every detail of the sheer sexy dress is fully displayed.

For a time, many consumers were excited:

"Oh my god, the first set is the Qingyou style? How come it looks almost the same as last year's Meiyou 899 style? The material is the same, but it's only 299!"

“The third one is just as good-looking as the one that Mayu sold for 599 last year, but it’s only 199!”

"This is crazy! Meiyu Technology has sold all of Meiyu's high-end pure-sex style dresses from last year to Qingyu, and the price has also been reduced by several hundred!"

"The seventh one is very similar to the one that cost 999 yuan last year. I couldn't bear to buy it then. This year, it's only 299 yuan. I have to buy it! Thanks, Mr. Wang!"

Everyone was very excited and took out their mobile phones and started placing orders.

That’s right, no matter how good Mayu’s designs were last year, they are all last year’s products and are outdated.

There are hundreds of brands that copy and imitate Mayu's pure desire style. They copy and modify Mayu's products priced at 399-999, and then sell them for 199-599.

Since they all did this, Wang Yi naturally would not give them a chance.

Simply make slight changes to all the styles of Mayu from last year, launch 100 new products, and sell them to Qingyou, with prices ranging from 159 to 299!

Selling at a lower price than copycat brands simply means they are not given a chance to survive!

The products of copycat brands are all stuck in their hands and cannot be sold at all.

As for the copycat brands continuing to lower prices and hold promotions, it doesn't make much sense.

Firstly, the costs are there. Mayu has many factories and a large shipment volume, so its bargaining power for raw materials is naturally high.

For the same fabric, the lowest purchase price from small brands is 50, but if Mayu wants a large quantity, the price can be reduced to 20!

In terms of production costs, Meiyou has hanging assembly lines, and each model can sell tens of thousands of pieces. Whether it is OEM fees or self-produced factories, the cost can be kept to the lowest. It is even one-third of small brands.

In addition, with Mayu Mall’s own channels, sales costs are also low.

As a result, Mayu's total cost is much lower than those small brands, and they can be beaten to death in a price war.

For the same product, Mayu sells it for 159 and still makes a net profit of 80.

While competitors sell it for 159, they can only make 50 and can’t even sell it!

If we continue to lower the price to 99, there will be no profit!

Small brands cannot afford hanging production lines, nor do they dare to produce on a large scale at one time. They can only adopt manual production. The manual cost of one piece is dozens of yuan, plus logistics costs, sales costs, packaging and shipping costs, and return costs, which directly cost hundreds of yuan.

The result is that the product won’t sell if the price isn’t lowered, and there’s no profit if the price is lowered, and the product may not sell well.

It can be said that when Mayu chooses to engage in a price war, competitors will have no way to survive even if they copy it!

Business war is so cruel.

Like the automobile industry in the past, as domestic new energy companies such as BYD engaged in a price war, they directly destroyed the joint ventures and crippled BBA.

In 2018, the Mercedes-Benz C was priced at 38 yuan, and in 2024, the Mercedes-Benz C260L was priced at only 29 yuan.

As for Audi and BMW, it can only be said that they are even worse.

The Audi A6 was originally positioned as a high-end model, but its price has dropped to around 30 yuan.

The BMW I3 used to cost three or four hundred thousand, but now it costs only 19!

When industry leaders like BYD start a price war, other brands basically have a hard time, and many brands are even counting down.

Similarly, when Mayu Technology started a price war with Qingyou and directly transferred Mayu's design and materials from last year to Qingyou, all those friendly competitors who copied Chunyufeng were also ruined.

Competitors who don’t copycat products are also having a hard time.

To put it bluntly, Meiyu Chunyufeng just started in 2011, and in 2012, Meiyu Chunyufeng began a major purge and sent away a number of friendly competitors.

Originally, Wang Yi didn't want to be so cruel, nor did he want to act so early. He wanted to leave a way out for everything so that they could meet again in the future.

According to Wang Yi's plan, it would be more appropriate to launch another price war next year or the year after to clean up friendly competitors.

But who would have thought that competitors were so eager to copy and seek death, so Wang Yi could only start a price war in advance and send them away early!

These one hundred low-priced green pomelo are the first major purchase!

This shocked all the major brands and made them angry:

"It's over. There's really no way out. The genuine products are cheaper than our knockoffs. It's really over."

"I thought that this level of pure desire style would be sold in the mid-range by Mayu, priced between 300-1000, but it turns out that they lowered the price to 159-299. This is crazy! This is really crazy!"

"Such a good design, such good materials, but sold at such a low price, we can't make any money. Mayu Technology is profitable because of its large scale, and we can't keep up at all."

"Yes, our costs are high, and we can't afford a price war!"

"It's over. I'm afraid all the goods I bought will be wasted."

All major brands are wailing.

However, it was not just the copycat brands that were dumbfounded, even the distributors of Mayu Technology were shocked.

They also didn't expect that the price of these 100 new green pomelo products would be so low!

Since all physical stores of Mayu Technology have a unified purchasing, sales and inventory management system, sales prices and promotional prices are all set by Mayu headquarters, and terminal stores have no right to reduce prices for promotions.

For example, a style that costs 159, their purchase price is only 109!

Normally, the price in the system should be at least 199, but it was only sold for 159!