Reborn in 2011, 985 missing from two copies
Chapter 332 Xiaomi’s 3 major strategies, Wang Yi’s cross-border initiative! (page 13)
"Will it go on sale in Asan Kingdom next month?"
Lao Li was shocked. The schedule was too tight.
It takes time to get through Asan’s channel providers.
Building publicity and momentum also takes time.
It takes more time to export Xiaomi mobile phones from China to Asan.
"What, is there a problem?" Rebus's face turned cold.
Without Xingyi Technology, Xiaomi can still develop slowly, let alone next month, the next month will do.
But with Xingyi Technology, Xiaomi really can't afford it, because the other party is launching new phones so fast!
The xphone 1 is selling like hotcakes, and the xphone 1pro is here, leaving no room for survival!
If this delay continues, if Xingyi Mobile even takes over the Asan Market, it will be really over.
Seeing Mr. Lei's unquestionable attitude, Lao Li's expression changed sharply and he immediately said:
"No problem! Director Lei, I will fly to Asan Kingdom tonight to promote follow-up negotiations!"
"Yes, we will fly to Asan Kingdom tonight!" Other senior officials also spoke.
Rebus nodded: "Tonight is too hasty, let's do it tomorrow. Bring the marketing department, channel department, legal department, etc., and go there together. Once the deal is finalized, it will be finalized immediately, and the channels will be opened, and the shipment will be arranged as soon as possible!"
"Yes!" Everyone nodded.
Everyone knows that Director Lei was stimulated by Xingyi Technology.
I decided immediately, All in Asan, and the products will be available next month!
A vice president couldn't help but said: "Director Lei, what is our marketing strategy in Asan Kingdom? Is it the Xingyi Technology model, which directly places large orders to reduce costs and sells on spot? Or is it Xiaomi's previous approach, which is to first Hungry marketing to build momentum, pre-sale, and then ship in large quantities when subsequent costs are reduced? "
Rebus took a deep breath and did not answer directly. Instead, he asked, "Lao Li, what do you think we should do?"
Lao Li eloquently said: "The Xingyi model hopes to be able to ship quickly and make profits quickly like the Xingyi mobile phone. But the risk is very high! For example, Xphone 1, their first batch of components is million units If we do this, we will be in trouble if we are unsaleable."
Rebus nodded: "You are right, this model has great benefits but greater risks! Unless it is like Xphone 1 from Xingyi Technology, it is absolutely sure that it will sell out. But our Xiaomi 1T... I don't have that either A certainty that it will explode!”
Lao Li breathed a sigh of relief. Fortunately, Rebus was not stimulated too aggressively by Xingyi Technology:
"Chairman, then we will continue hungry marketing in Asan Kingdom! I have calculated that our batch of 35 mobile phones has currently sold more than units in the country, leaving units for continued sales, and the remaining units Taiwan can be sold to Asan Country."
"Because the components of this batch were purchased early, the cost is relatively high. The comprehensive cost is around 1300. If you sell it for 1799, you can earn 500."
"But when all this batch is sold, the price of the next batch of components will be reduced. The cost will also drop to about 1000 in May. By then, if you sell it for 1799, you can make about 800!"
"We started hunger marketing in March and April, and slowly shipped 35 units to build momentum and let people rush to buy them. When the cost is low, large-scale shipments will be made in May, June, and July. Each unit will earn 800 yuan, which will make him a lot of money. earned a lot!"
"Very good, let's do it!" Rebus was in a good mood, as if he saw the unlimited future of Xiaomi's huge profits in Asan:
"We want to be the Xingyi Technology of Asan Kingdom and recreate the myth of Xingyi Mobile Phone in Asan Kingdom!"
"Yes, it will definitely happen!" Lao Li was confident and then asked:
"But Xiaomi Mi 1, do you want to start research and development? Xiaomi Mi 2 was strictly speaking released in August last year. The initial cost was high, and we did not sell much due to our hunger marketing. Later, the cost became lower, and it was hit hard by Xingyi Xphone , and we again It hasn’t sold much, but it’s still a phone from last year. Because of this, the development of Xiaomi’s second generation has been suspended now…”
Rebus sighed: "The research and development of the second generation of Xiaomi should indeed start, but it is not a big problem. Asan is backward and poor, and the first generation of Xiaomi is enough. If we develop the second generation, the cost will be high, and the price will be high. The sales volume is probably not going to be better. After all, Asan’s income is relatively low. It is better to lower the price and continue to sell last year’s Xiaomi model.”
Lao Li's eyes lit up: "Lei Dong Yingming, I have done research and found that what Asan Country needs most is not smartphones priced at 2000, but mobile phones priced below 1500. Let's sell them at 1799 for a few months, then drop it to 1599, or even Selling it for 1499, even if it doesn’t release Xiaomi 2, it will still sell better.”
"Yes, that's it. As for the Xingyi mobile phone? Although the configuration is better, the price is also higher. Ah San has limited spending power and cannot afford Xphone 1, let alone Xphone 1pro. The entire market in Ah San is still ours Xiaomi’s! When the Asan market stabilizes and we make money, we can start the research and development of Xiaomi’s second generation.”
After some communication, Rebus and a group of senior executives determined three major strategies: the All in Asan strategy, the hunger marketing strategy, and the low-price impulse strategy for old models!
Barcelona.
After the press conference, Wang Yi and Lao Huang had a meal together.
"Director Wang, congratulations, all mobile phones and tablets are selling like hotcakes!"
Lao Huang was extremely excited. The sales of the previous Xphone 1 exploded, allowing Qualcomm to sell tens of millions more dual-core processors. Lao Huang was so jealous that he couldn't sleep for several nights!
Nowadays, Nvidia's quad-core processor can finally catch up with the Xphone 1pro and Xingyi Tablet X1pro, and it can also be shipped like crazy. Can Lao Huang not be excited?
Wang Yi smiled slightly: "Our cooperation is a win-win situation, but you have to provide enough supply of NVIDIA's quad-core processors, and you can't let it slip at the critical moment!"
"Don't worry, Director Wang, I will cut the order from HTC in half right now and transfer it all to your Xingyi Technology!"
"!!!" Wang Yi looked a little complicated: "Isn't this not good?"
But Lao Huang didn't care: "There's nothing wrong with it. After watching the xphone 1pro press conference, I believe that HTC One Think about them!"
"..." Wang Yi didn't know what to say.
When HTC was selling well before, Lao Huang begged HTC to use Nvidia chips.
Now that HTC has been hit hard by the xphone 1pro before it was released, Lao Huang decisively cut off the order and transferred it to Xingyi Technology.
Xixi in the world is Lilai. The hustle and bustle of the world is all for profit.
It can only be said that businessmen are so realistic and cruel.
But Wang Yi won't say much, business competition is like this.
If the roles are reversed and HTC's new phone explodes, and the hit one is the xphone 1pro, then Huang will also cut off the chip supply of the xphone 1pro and transfer it to HTC.
It can only be said that strength determines everything, there is no morality at all!
Wang Yi and Lao Huang chatted happily over wine, but HTC headquarters was looking gloomy.
Until evening, a room full of senior executives gathered in the hotel.
"Chairman, do you want to continue our new phone launch event tomorrow?" someone couldn't help but ask.
Before Wang Hong spoke, someone said impatiently:
"What else is going on? The world's first quad-core mobile phone has been snatched away by Xingyi Technology, and we are still releasing a hammer?"
"Compared to Xphone 1pro from Xingyi Technology, our HTC one x is lagging behind and being completely beaten."
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