Reborn in 2011, 985 missing from two copies

Originally Wang Yi planned to start the Xingyi TV with 39 inches, but after thinking about it, he decided to start with 40 inches, which is not bad.

Although the mainstream TV in 2012 is still a 32-inch traditional TV, the future development direction is that bigger is better!

Even the so-called optimal viewing distance will completely lose its effectiveness after a few years.

Wang Yi continued: "X50, 50 inches, positioned in the mid-range. 1080P resolution, high-end TV processor, 2G memory, 8G storage. Priced at 5999! Equipped with XUI intelligent operating system."

"X60, 60 inches, positioned as high-end. 4K resolution, high-end TV processor, 3G memory, 16G storage. The price will be determined according to the launch time!"

"Among them, the X40 and X50 will be developed as soon as possible and will be launched in the second half of this year."

"The X60 depends on the 4K panel and processor issues."

Wang Yi sighed, there is still a difference between TV processors and mobile phone processors.

Mobile phone processors tend to execute instructions, have richer functions, and require high process energy consumption.

TV processors, on the other hand, prefer video decoding capabilities. They don’t need too many functions and the process energy consumption requirements are not high, but the decoding capabilities must be strong!

For example, if the X60 wants to support 4K, then at least the processor must support 4K decoding, but unfortunately, current mobile phone processors cannot do this.

Even Nvidia's quad-core Tegra 3 can only decode 1080P, and cannot support 4K at all.

Even Qualcomm's quad-core flagship APQ8064, which has not yet been launched, has trouble playing 4K videos.

8064 is this year’s Qualcomm Snapdragon flagship, but it is only at the level of Snapdragon 600.

It won’t be until next year’s Qualcomm 800 series that 4K video can be played smoothly.

Therefore, the biggest problem of Xingyi TV X60 is not only the panel problem, but also the processor problem.

It is precisely because of this that throughout 2012, only Toshiba and Sony were able to produce 4K TVs globally.

Both use self-developed TV chips.

Sony's TV chips, for example, have always been the best.

Toshiba's TV chips are also extremely powerful and can decode 2012K and even naked-eye 4D in 3.

That’s right, Toshiba’s REGZA 55X3 4K TV supports naked-eye 3D!

The development direction of TVs these days is still relatively confusing. Many manufacturers believe that naked-eye 3D is the future, so they all focus on naked-eye 3D.

Some manufacturers believe that large screens are the future, so they continue to break through large screens and build giant screens.

There are also some manufacturers who believe that 4K is the future and are working hard to develop 4K decoding.

And giants like Sony and Toshiba are the finale of everything, naked-eye 3D and 4K, all in one!

As for Wang Yi, he doesn’t consider naked-eye 3D at all.

He knows that this thing costs a lot of money, has little profit, and will remain a niche product for many years, or even completely disappear.

4K, big screen, is the future.

But no matter what, a chip that can decode 4K must be solved.

Currently, the main TV chip suppliers are Mstar and MediaTek.

Among them, Morningstar is the largest, accounting for more than 65% of the market share, while MediaTek accounts for about 15%.

Therefore, MediaTek is determined to acquire Morningstar Semiconductor and win the TV chip market.

In 2012, it launched an acquisition plan with a total price of more than 240 billion, which was divided into two phases.

But unfortunately, this matter was rejected by our Ministry of Commerce and an antitrust investigation was launched.

Without him, Morningstar Semiconductor accounts for 65% of the mainland market, and MediaTek accounts for 15%. The two add up to 80%, a complete monopoly!

When the two parties are competitors, mainland TV manufacturers still have bargaining power.

Once MediaTek acquires Morningstar and becomes the dominant player, if MediaTek wants to sell it at a high price, mainland TV manufacturers will have to bite the bullet and accept it!

Just like Qualcomm chips many years later, a flagship chip that originally cost 200 yuan was sold for 1500 yuan.

After being rejected, MediaTek’s acquisition plan came to an abrupt end.

But with the explosion of smart TVs and a market as big as TV chips, MediaTek didn’t want to give up, so it kept applying.

In the previous life, in 2013, the Ministry of Commerce attached approval conditions: requiring both parties to operate independently within three years after MediaTek acquired Morningstar Semiconductor.

In this way, with a three-year buffer, we will not face a situation where one company is dominant and demands high prices to the death.

In this regard, MediaTek can only agree.

In 2014, the Ministry of Commerce approved the merger of the equity interests of both parties, but Morningstar Semiconductor still operates independently as a subsidiary.

Three years later, the ban was lifted, and MediaTek quickly launched an application for a comprehensive merger. For some reasons, the Ministry of Commerce still did not approve it.

In 2017, MediaTek and Morningstar Semiconductor submitted new evidence, and finally in 2018, the Ministry of Commerce approved their application for merger.

At that time, the TV chip market had already undergone rapid changes, and a series of competitors such as HiSilicon were added.

Morningstar's mainland share has dropped significantly, and MediaTek's has also declined. The combined market share of both parties is less than 50%, so it can't be said to be a monopoly.

Wang Yi's eyes lit up as he recalled this period of history.

At present, mobile phone chips are not good enough. Qualcomm is the high-end one and MediaTek is the low-end one.

Xingyi Semiconductor develops mobile phone chips, which are most likely for its own use and difficult to sell to outsiders.

The most important thing is to be wary of Xiaomi. If a high-end chip from Xingyi Technology is used on Redmi, it will cost 999. Isn’t that useless?

So it can’t be sold!

But the TV chip is different. There are few competitors and a lot of potential!

Moreover, TV chips are simple to develop and have low process requirements. Most of them are one or two generations behind mobile phone chips.

To put it bluntly, the TV chip manufacturing process, power consumption, and computing power do not need to be high, as long as the decoding ability is strong, it will be stable!

Xingyi Semiconductor can definitely develop TV chips. Not only can it be used by itself, but it can also be sold to external parties and make a lot of money!

Especially since 4K TV chips are currently unavailable, Wang Yi can only develop them himself.

哪怕是晨星半导体，也是2014年才发布了全球首款大规模商用的4K电视芯片Mstar 6A918，4核1.5GHz A9 CPU，4核Mali 450MP4 GPU。

It was the most powerful TV chip on the planet at the time, supporting H.264 and H.265 4K decoding.

MediaTek TV chips of the same generation only support H.264 4k decoding.

But unfortunately, it will not be launched for another two years. Morningstar TV chips this year and next will support up to 1080P decoding.

As for Toshiba and Sony's 4K chips, they are their core weapons and are not sold at all.

Even if you take out food, the price is too expensive.

Moreover, the current 4K chips from Toshiba and Sony only have decoding capabilities and are not smart.

In other words, even if Wang Yi buys 4K chips from Toshiba and Sony, he still has to add an additional smart TV chip, which is meaningless and the cost is too high.

It can be said that if Wang Yi wants to launch 4K TV as soon as possible, he can only develop his own 4K chip!

As a result, the X60 4K version can only be temporarily postponed until the 4K chip and panel are solved, which is estimated to be next year.

不过今年倒是可以上一款60英寸的1080P X60电视，等明年再出一款4K版的X60 pro。

In the previous life, in 2013, the 60-inch super TV launched by LeTV was 1080P. There was no way, 2013K smart TV chips were not available in 4.