Reborn in 2011, 985 missing from two copies

"One hundred cities a year!" Zhang Hao was startled: "Director Wang, is this expansion rate a bit too aggressive?"

Wang Yi burst into laughter: "It's not radical. Without capital, the food delivery market is a backwater. It doesn't matter if Ele.me launches in three cities in three years."

"But once capital comes in and invests in other competitors, it is capital efficiency, and it can be launched in hundreds of cities in a year. If Ele.me continues to dillydally like this, there is only a dead end! Just look at the development of the group buying market, and you will understand !”

Zhang Hao suddenly realized and said solemnly: "Dr. Wang, you are right! We can only have a future if we are more efficient than our competitors and capture the market before capital enters the market. If the group buying market really develops into a battle between thousands of groups, That's a disaster."

"Yes, let's talk about the current progress of Ele.me."

Zhang Hao said: "First of all, it is the target group. Young people are the most receptive to new things. Now they are students. Once they accept the takeout model, they will become white-collar workers after graduation and will continue to accept the takeout model. Therefore, Ele.me started from the Magic City University It started, and then moved on to Imperial Colleges and Universities, Hangzhou City Universities..."

"President Zhang, you chose universities as the breakthrough point. Your idea is right, but universities alone are not enough. We should gradually promote takeout in the entire urban area. Of course, with limited resources in the early stage, we cannot cover the entire urban area. We can Provide coverage in the city center and key areas.”

Wang Yi continued: "In addition to colleges and universities, there are also office buildings and apartments where there are many young people, but where cooking is inconvenient, these are our key coverage areas."

"Especially for office workers, most companies don't have canteens, so they can only bring their own meals at noon."

"But many young people don't know how to cook. Those who do know how to cook have difficulty getting up early. They can only cook the food last night and eat overnight meals, which is troublesome and may not be healthy."

"Or you can just make do with it downstairs. It's just a few small shops. You'll get tired of it after eating for a long time. If you go far away, you won't have enough time at noon."

"But once our takeout is launched, it can be delivered within a five-kilometer radius. It is their best choice!"

"Moreover, these office workers can place their orders in advance, and when they have lunch break at 12 o'clock, the takeaway has already arrived downstairs and they can just pick it up and eat it!"

Zhang Hao beamed with joy: "Chairman is wise, I only paid attention to colleges and universities at first, and never thought about it. Colleges and universities do not have take-out, but they have canteens, but most companies do not have canteens, so they are more suitable for promoting take-out!"

"Yes, that's the problem." Wang Yi continued: "In addition, the takeout service must be formalized and trusted by users! For example, health license inspections should be carried out and relevant departments should be linked. Once there is a shoddy merchant, the relevant departments should be reported directly and strictly. Strike!"

"Okay!" Zhang Hao quickly took out his mobile phone and wrote them down one by one.

"These user data are also very important. In the future, we will also need to connect with big data. We will establish a labeling system for merchants, customers, and regions, and establish a data model to facilitate our subsequent data analysis and big data push."

One of the reasons why Wang Yi does food delivery is for O2O big data.

These big data are very important, and they can exert terrible commercial value in the future.

"In addition, Ele.me will need to speed up recruitment. Riders can adopt two methods. One is to be a normal employee who has signed a labor contract and pays the five insurances normally."

"The other is a third-party crowdsourced rider who only pays for accident insurance."

"The former has all five insurances, more restrictions, and a lower salary. The latter does not pay five insurances, has a higher salary, and has more freedom. It can also work part-time, allowing the rider to choose."

"In the future, I will let Meiyou Technology customize a uniform jacket for Ele.me riders, which is windproof and rainproof!"

Zhang Hao nodded while recording: "This is good, it can highlight the formality of Ele.me, and users and merchants will be easier to trust!"

Wang Yi continued: "The Ele.me APP is also under development. In the future, you will arrange for people to connect with the Xingyi Technology Development Team to connect the system and data."

"When opening a website in a hundred cities, training is the most important. Next, we will launch webmaster training camps in the Imperial Capital, Magic Capital, Hangzhou and other places. We will first train webmasters and teams, and then send them to major cities to compete in the market!"

"At the same time, we are poaching people like crazy. Group buying platforms that are bankrupt or about to go bankrupt, and capable executives and employees, are our targets."

Wang Yi thought clearly that 6000% of the more than 99 group buying platforms will go bankrupt within the next year!

The talents and elites of the major platforms are located in various cities. They have experience in developing markets, are capable, and are familiar with business resources in various places.

Once the platform goes bankrupt or is on the verge of bankruptcy, they face unemployment, so they come to Ele.me and continue to expand their territory!

Seamless connection!

And through the performance of the Thousand Regiments War, it is easy to see that those people are really capable and those people are useless, just recruit them in a targeted manner.

"Director Wang, you are truly a god. You are a hundred times more considerate than me. I'm ashamed!"

Zhang Hao's expression was complicated. He didn't expect that Wang Yi had already planned so much. He was just strategizing!

There was even more fear in my heart.

Whenever he refuses the acquisition, Wang Yi is so well prepared that he can turn around and invest in other food delivery companies, or make his own food delivery, and he can quickly overturn Ele.me!

By then, Ele.me will be bankrupted by Wang Dongqian!

Fortunately, I chose to sell myself.

If you can't beat them, just join, don't be shabby.

What's more, Wang Yi gave money, dividends to shareholders, the position of president, and high salary...

Zhang Hao thought a lot in an instant and couldn't help but raise the corners of his mouth: "Selling yourself to Xingyi Technology, I'm so smart!"

The two parties communicated in many details and finalized the future development of Ele.me.

Finally, Zhang Hao asked: "Chairman, do you want to publicize it online?"

Wang Yi waved his hand: "No need for the time being. Ele.me is promoting it city by city and publicizing it online. Most cities have not launched Ele.me, so there is no point. Instead, it is better to concentrate resources and use methods such as land dumping. Carry out offline promotion in the opening cities! ”

Another worry is that when you first start doing it, you should gradually advance it. There is no need to be too high-profile online.

If it is too high-profile, it will cause BAT, Meituan and other companies to end early, provide crazy subsidies, and turn the food delivery market into a battle between thousands of groups, and Wang Yi will cry in despair.

Even if Ele.me develops in the future, Wang Yi is prepared to report worries rather than good news.

Well, talk more about how much you lost, how much money you burned, how many difficulties and obstacles you faced, how many complaints you faced, and less about how much you earned.

There is no other way. In the early stage of land reclamation, we have to hide our capabilities and bide our time.

Once a large amount of capital enters the market and starts a food delivery war, money will have to be spent on subsidies.

Wang Yi didn't want this.

In fact, in the current Thousand Regiments War, Meituan is a very inconspicuous existence.

On the contrary, the four major platforms such as Wowotuan, which is burning money like crazy, are the leaders.

But in the end, the four major platforms burned all their money. They were left with nothing, wages were owed everywhere, some went bankrupt, and some were acquired.

However, Meituan, which did not burn much money, chose to surround the cities with rural areas and work step by step. Instead, it had the last laugh.

After communicating with Wang Yi, Zhang Hao did not return to the Magic City headquarters, but handed the Magic City headquarters to his subordinates.