Reborn in 2011, 985 missing from two copies

Baidu headquarters.

Li Yan held a high-level meeting again:

"Bad news, Wang Yi officially rejected our acquisition of Amap!"

"What! Acquisition at a premium of 15 billion, they are still not satisfied? Wang Yi's ambition is too great."

"That's right, I'm not willing to earn 15 billion for nothing in a few days. It seems that I want to fight with our Baidu to the end!"

Li Yan nodded: "The reason for Wang Yi's refusal is that he wants to focus on group buying and needs Amap! But I feel that this is just an excuse!"

"It must be an excuse. To put it bluntly, Wang Yi acquired Amap just to do Baidu. As for group buying, it was just a matter of course."

"That should be the case. We will still have to fight with Xingyi Technology in the future. Especially the Amap acquired by Xingyi Technology is 50% larger than Baidu Map, and it will definitely launch a dimensionality reduction attack on Baidu Map!"

Li Yan agreed very much: "This is not easy to handle. Guess where Wang Yi will take action? Or in other words, how should we deal with it! We can't be so passive!"

"Yes, after these several shocks, Baidu's market value has evaporated by 950 billion, and has fallen below 2000 billion. We must reverse the decline as soon as possible and let the market value rise back!"

"As for where Xingyi Technology will start? I guess it will be Amap's massive publicity, advertising, promotion, and even hiring spokespersons to increase its efforts to grab users."

"This is possible. Currently, Amap + Sogou Map has 3300 million users and Baidu Map has 2000 million users. We must not lose in marketing, otherwise we will only become more passive!"

"Yes, I suggest spending huge sums of money to increase promotion efforts. If Amap does online advertising, we will do TV ads. If Amap does TV advertising, we will sponsor a variety show! If Amap invites small stars to endorse, we will invite Big celebrity endorsement! In short, spare no effort to suppress Gaode!"

Li Yan nodded: "This is a good proposal. Next year, Baidu Maps marketing expenses will be increased by 2 million!"

“Also, I’m worried that Amap will cut prices!”

"Yes, Baidu Navigation is currently 30 yuan a month, and AutoNavi is 50 yuan a month. It will be New Year's Day in a few days. In order to grab users, Wang Yi is likely to lower AutoNavi to 30 yuan a month starting from New Year's Day, and Baidu Competing at the same price!”

"Frankly speaking, our Baidu Navigation is not as good as Amap Navigation. In the past, it was 20 yuan cheaper than Amap, and it could grab some users. But once the price is the same, it will be useless."

Li Yan nodded: "It makes sense. If AutoNavi drops to 30 yuan a month next year, we will drop it to 20 yuan a month! Although we make less money, we have to maintain the competitiveness of cost-effectiveness."

"The chairman is wise."

Li Yan changed the subject: "In terms of marketing, we can crush Amap and ensure an absolute advantage in price. Baidu Maps is very competitive. But now we have to find a new good gimmick and arrange a hot search to make Baidu's stock price tonight." If the price goes back up, the shareholders will not be able to sit still. What good ideas do you have?”

After a period of silence, a young senior executive spoke:

"Chairman, I suggest we work hard on AI and flex our muscles. Our current core business at Baidu is search, but search has already monopolized 70% of the market share, and there is not much growth. The core of subsequent development is AI, such as Baidu Map + AI Smart driving!”

"Although AI intelligent driving requires many years of R&D investment before it can produce results, it does not affect our early publicity and hype!"

"What a great idea!" Li Yan's eyes lit up:

"AI intelligent driving is eye-catching enough, and when combined with Baidu Maps, it forms a perfect closed loop and has a bright future. Using this propaganda, in terms of strategic layout, we will be ahead of Xingyi Technology and crush Amap! Our stock price will also immediately increase Get promoted! Let the PR department do it immediately!”

"Yes!" Just as the subordinate was about to take action, Li Yan looked at his watch, but the conversation changed:

"No, inform the media we support, and I will personally hold a media conference! Baidu has been silent for a long time, and its stock price has plummeted continuously. It is time to use the hard power of AI to crush Xingyi Technology and bring back the stock price!"

"Yes!"

As the leader of BAT, Baidu is very efficient.

At 4:40 that afternoon, a press conference was organized.

Those attending the press conference are all Baidu's royal media. They usually receive a lot of money, so they are naturally on call.

As for other media, they cannot be invited.

If you ask Li Yan, what do you think of Baidu's stock price plummeting?

How do you view Baidu using its monopoly position to block and suppress Xingyi Video?

What do you think about iQiyi, a subsidiary of Baidu, being sued for infringing the copyright of Xingyi Video...

So how did Li Yan answer?

No answer!

Therefore, this press conference is all media supported by Baidu, and they are all their own people!

Even the questions asked by the media were arranged by Baidu in advance!

As for the time, it has already been arranged.

At 4:50, a piece of news became a hot search topic:

[At five o'clock in the afternoon, Baidu Chairman Li Yan held a media conference! 】

For a moment, reporters from the four major portals all wanted to curse:

"Fuck, the Baidu press conference is held at five o'clock and the news is released at four fifty. We can't even rush there!"

That's right, the timing is such a coincidence, it's only ten minutes early.

They are all in the imperial capital, and they can't get there.

It is to prevent other media from arriving and asking questions that should not be asked.

Regarding this, Jian Ziyan was very speechless: "We are holding a media conference and do not allow the media to visit. Chairman, Baidu's operation is too sexy!"

Wang Yi burst into laughter: "Baidu's media conference is only for their own media, not all media."

"So that's it. Those present today are all Baidu-based trolls!" Jian Ziyan suddenly realized: "I'll make a note of it right now and won't let them come to the next press conference!"

"Whatever." Wang Yi was too lazy to care: "It seems that this time, Baidu will take some action to bring back the market value!"

"It seems so."

At 5 o'clock in the afternoon, the Baidu media conference was officially held, and it was broadcast live simultaneously on Baidu's official website, Baidu Tieba and other platforms.

Li Yan faced the camera with a bright and energetic expression, and started talking rhetorically:

"Baidu search engine is the number one search engine in China, with a market share of more than 70%, and it is the number one Chinese search engine in the world. In the field of Chinese search, Baidu has an unshakable position and advantage. Based on this advantage, Baidu will continue to Make great progress and continue to make outstanding contributions to global Chinese search..."

Wang Yi watched the live broadcast and said quietly: "Li Yan directly showed off his muscles and strength at the beginning. He really wanted to bring back the stock price."

At this time, a reporter at the scene suddenly asked:

"Director Li, Baidu search is powerful, but the emergence of new competitors cannot be underestimated. Will Baidu feel a sense of crisis?"

Li Yan smiled slightly and said confidently: "New competitor? Who are you talking about? In the field of Chinese search engines, Baidu is the absolute king and has no rivals!"

The reporter continued to ask: "Director Li, are you saying that even though Director Wang acquired Sogou Search, he is still not worthy of being Baidu's rival?"

Li Yan chuckled and said meaningfully: "Baidu's search engine market share exceeds 70%, while Sogou only has 7%. Would a thirty-year-old adult regard a three-year-old as a rival?"