Reborn in 2011, 985 missing from two copies

"Cliff" is a spy drama co-starring Zhang Jiayi and Xiao Song Jia.

The rating is one point higher than "Northern Ireland", at least 8.5!

The ratings were the first in the same period!

If Wang Yi remembers correctly, the 2012 Magnolia Gold Award for Best TV Series was "Cliff"!

However, Wang Yi was confused.

Unlike the group of new directors and actors in "Northern Love", the director and starring cast of "Cliff" are all very capable.

It should be more marketable than "Northern Ireland". How could Goose Factory not like it?

Could it be that the audience for this type of subject matter is middle-aged and elderly?

So the video platform doesn’t like it?

should be.

Wang Ziyi sighed: "Video platforms don't like this kind of spy movie very much. The users of Goose Factory tend to be younger and are not willing to pay high prices."

Sure enough!

The subject matter and type of TV series have a great relationship with the audience.

For example, the romantic urban drama "Northern Love" has a younger audience.

It’s a new director, new actors, and to put it bluntly, it’s a small production.

Satellite TV's audience is mainly middle-aged and elderly people, and they don't like "Northern Ireland" at all.

In the first round, not many satellite TV stations were willing to buy it, so in the end they had to sell it to Lantai at a reduced price.

On the contrary, the audience of video platforms is mainly young people, and this type of drama is very popular.

Although it is a small production directed by a newbie, Goose Factory still considered 1000 million for the six-year exclusive online broadcast rights, but Xinli offered 1500 million.

Before the two parties could reach an agreement, Wang Yi stepped in and wanted to buy it too.

Wang Ziyi, who is too shrewd, decisively opened his mouth and asked for 2000 million for six years of exclusive online broadcast!

Taking into account the subsequent impact and ratings of "Northern Love", Wang Yi directly doubled his income by 4000 million and bought out the permanent online exclusive broadcast and all other copyrights of the TV series!

When Wang Ziyi heard the price, he immediately agreed without hesitation.

After all, only Jiangsu, Zhejiang, and Zhejiang TV purchased the first-round broadcast rights for an episode of 50 yuan, and only made 1950 million yuan.

It is difficult to sell the second round of products for more than 1000 million.

Wang Yi is willing to pay 20 million more to buy all the copyrights. She feels that she has met a big fool and is making a lot of money, which is what she wants!

But Wang Ziyi would never have imagined that this small production with a new director and new actors would become a hit drama of the year!

In terms of ratings, it is not as good as "The Cliff", but in terms of ratings, popularity, traffic, and social influence, it is even better than "The Cliff"!

Even ten years later, many people are still watching "Northern Ireland".

It was the hit after its premiere that led to "Northern Ireland" becoming a hit in its second and third rounds that year! Sell ​​more popular than the first round and make more money!

The second and third round satellite TV rights alone are far more than 40 million.

That's why Wang Yicai was willing to take 40 million.

All we can say is that in this round, Wang Ziyi is on the third floor, and Wang Yi is on the fifth floor!

Wang Ziyi sighed: "The production cost of "Cliff" was 4000 million, and Satellite TV sold it to three companies in the first round, for 3200 per episode, and one for 9600 million, for a total of 1000 million! Goose Factory was only willing to pay 6 million to buy I really can’t bear to sell the exclusive online broadcast rights for . After all, "Cliff" is much better than "Northern Ireland". Mr. Wang, do you want it?"

Wang Yi understood. It was not that the goose factory was unwilling to buy, but that it was unwilling to pay a high price.

After all, no matter how good "Cliff" is, the video platform has mostly young users, even mainly women. How many of them are willing to watch a spy war?

Just like those palace battle dramas, not many men are willing to watch them.

Wang Ziyi still thinks that Wang Yi will take over the business and sell it for 20 million, which is simply a fantasy!

However, considering the quality of "Cliff", which was a hit of the year and won three Magnolia Awards, it is still worth buying at a low price.

After all, in 2011, only a portion of the young people could afford a Xingyi xphone 1 worth three thousand or four thousand.

There are also many users who are powerful middle-aged and elderly people.

Therefore, many of the user groups of Xingyi Video are those born in the 60s and 70s, which is richer than that of Tencent Video.

I bought "Cliff" and some people watched it.

Thinking of this, why did Wang Yi say: "The quality of "The Cliff" is good and there is no problem in broadcasting it on TV, but our Xingyi Video users are mainly young people."

"This..." Wang Ziyi was silent, and Cao Dong was also a little anxious.

For the exclusive online broadcast rights of "Cliff", Goose Factory offered 1000 million.

He also asked Youku, and they were also interested in buying it at a low price, up to 1100 million!

The exclusive online broadcast rights of "Cliff" in the previous life were finally sold to Youku.

This drama will be aired on January 3rd, we can’t afford to delay it!

Director Cao had no choice but to say: "Director Wang, this way, for 1300 million, the six-year exclusive online broadcast rights of "Cliff" will be sold to you!"

Wang Yi sighed: "Frankly speaking, the price of around 1000 million for "Cliff" is reasonable. But Director Cao has already spoken. As a shareholder of Xinli, I should also support our drama and raise the price for us. But also You can’t let me suffer too much.”

Director Cao nodded and felt that 1300 million was too high: "Dong Wang's words are reasonable. I wonder how you plan to come?"

Wang Yi thought: "For 1800 million, I will buy out all subsequent copyrights. If I can sell the second and third rounds in a few years, I will be able to recover some of my blood and let me lose less!"

"1800 million..." Director Cao did not agree directly, but he was making rapid calculations in his mind:

TV series are the most expensive in the first round.

The first round of "Cliff" was 80 yuan per episode, and three TV stations bought it, which is 240 million yuan per episode.

But in the second round, the price will be broken.

Moreover, it was sold to three satellite TV stations in the first round. The market is already saturated. If it is broadcast for a short period of time, the ratings will be too low and no one is willing to buy it.

It will take at least two years, or even three years, before a satellite TV station is willing to buy the second and third rounds. After such a long interval, it will be impossible to sell at a high price!

Three to five years later, even if the total is sold for 20 million, it will be too slow to repay the investment. It is better to pay a premium now!

Film and television production requires the most capital turnover. Every time you film a drama, you need to raise funds or borrow money. The cost of using funds is very high!

What's more, if the ratings are not good, don't even think about the second and third rounds...

Regardless of whether we consider capital turnover costs or risk-return costs, it is obviously more cost-effective to sell at a premium now!

After some thinking, Cao Dong has made up his mind to sell it, but the price must be higher.

Simply look at Wang Ziyi.

Wang Ziyi was also thinking quickly: 'The second and third rounds will be in 2014. I would have cashed out and ran away by then. What does the income from the second and third rounds have to do with me? '

'Of course I sold it now, it's the most valuable thing to me! "

Thinking of this, she also looked at Cao Dong.

The two parties exchanged glances and understood each other's thoughts.

Wang Ziyi smiled slightly: "Director Wang, all the copyrights of "Cliff" will be transferred to you. In principle, there is no problem, but the price will be increased, 2000 million!"

"Deal!" Wang Yi agreed.

For Wang Yi, spending an extra 1000 million to obtain the permanent copyright of "Cliff" is definitely a bargain.

Wang Yi knew very well that "Cliff" was a complete hit, and he had no choice but to win awards.

In the previous life, "Cliff", "Insidious", "Before Dawn", "Kite", and "Red" were considered as the top five classic spy dramas that you can never tire of!