Reborn in 2011, 985 missing from two copies

Song Sining nodded: "Boss, the charger, charging head, and earphones are all not a big problem. The foundries have high-quality product solutions. We acquire a factory and produce them directly. But Bluetooth earphones take some time, and they probably cannot be used with mobile phones. Listed.”

Wang Yi didn't care: "It's okay. If it's too late for the Bluetooth headset, you can make samples first, release them first, and do pre-sales! There are also smart bracelets, which can also be pre-sold!"

Accessories such as headphones, chargers, charging cables, and mobile power supplies do not require Xingyi Technology to spend time on research and development.

On the contrary, just purchase a professional factory with outstanding quality, change the appearance of the factory's professional products, and replace them with the Xingyi Technology brand.

Even Apple accessories are manufactured by OEMs.

There is no way, there are too many things involved in mobile phones, and it is impossible to cover everything and do it yourself. Most of them are integration of supplier solutions.

For example, if Apple and Huawei can develop their own core processors and systems, it would be great.

After all, most brands are pure supplier solution integration + OEM.

In two years' time, many domestic mobile phones will not even do the R&D and design themselves, but will go directly to OEM factories for labeling.

For example, for mid-range models of some big brands, they directly go to Wingtech for design, and Wingtech manufactures them. Finally, they put their own brand on them, and a new XX brand phone is produced.

From R&D and design to OEM production, everything is done by the OEM.

This is why in the past few years, mobile phones of different brands have looked almost the same, like twin brothers.

They are all developed, designed and manufactured by the same foundry. They are all made from public molds. How can they be different?

"Ah? Pre-sale? Is that okay?" Song Sining was a little surprised.

"What's the point? Xiaomi mobile phones are released in August and only go on sale in October. Our Bluetooth headsets, bracelets, power banks, etc., can be released first in December and then released in January or February."

"Okay, boss."

Song Sining is still young, she has not seen three years of pre-research, she has never seen a prototype, and she has not yet made it, so the PPT conference was held in advance...

The lower limit for some domestic brands is that there is no lower limit.

After the Xingyi Bluetooth headset was released, it was launched within two months, which is a normal rhythm.

All I can say is that it all depends on the support of my peers.

Wang Yi continued: "In addition, let the design department design some good-looking mobile phone cases and leather protective covers, and then set up an accessories factory for production. Peripheral accessories such as tempered films will also be produced."

Girls like these things, and boys can’t live without them either.

A few months before I bought the mobile phone, it was like an iron fan princess, and it was so tight. It will take a few months before she becomes Mrs. Ox.

Wang Yi thought clearly that the sales volume of tempered film protective cases was terrifying and the profits were astonishing.

The OEM fee for one year of OEM production is enough to purchase several factories!

What's more, the brand's tempered films and protective cases are more expensive and have higher profits. As sales increase, money will flow in.

In 2011, the tempered film had just started a few years ago and was still very expensive.

The tempered film bought on Taobao costs 10-40 yuan, and the one posted on the roadside costs 20-50 yuan.

The iPhone 4 tempered film in the Apple store costs 168!

As for the cost, a low-quality one costs one yuan, while a high-quality one only costs two or three yuan.

A real huge profit.

Protective cases are more expensive and more profitable.

When brands sell these accessories, their profit margins are much more terrifying than those of mobile phones.

Especially those female users of Meiyou, they will keep buying.

For a mobile phone worth 3000 yuan, they can buy peripheral accessories worth to yuan!

When they go to the Meiyou store to look at clothes, they will see a new protective case. As long as it looks good enough, they won’t hesitate even if it costs NT$99!

If we get some more co-branded products, we can sell them for 199, and there will be no pressure.

The boy's mobile phone protective case may be worn out and discolored, so he needs to replace it with a new one. Most likely, he will find one on Taobao for cost-effectiveness.

Girls buy several mobile phone protective cases at once and use them like clothes. Once they get dirty, replace them with new ones, and always buy official ones.

There is also tempered film. The boy bought one online for more than ten yuan and put it on himself.

Girls will go to the Meiyou store and choose the official film + handicraft fee, which is 59-99 per time.

Yes, after acquiring the factory, Wang Yi will launch high-quality tempered films, such as 3D tempered films, anti-fingerprint tempered films, anti-blue light tempered films, anti-peeping tempered films...

These will be street goods in ten years and will be worthless. But in 2011, they were all unique 'black technologies' and sold for 99, no problem!

After all, Xingyi mobile phone is positioned as mid-to-high-end and cannot be sold cheaply!

Once a brand is sold cheaply, it's over.

Song Sining understood that Xingyi Technology's business was about to expand again.

There is nothing we can do about it. The Xingyi mobile phone has just been released. As a new brand, there is no matching tempered film and protective case on the market in a short period of time. Consumers can't buy it even if they want to buy it, which is embarrassing.

Xingyi Mobile can only make it by itself and make money by itself.

"By the way, boss, do you want to open a domestic Xingyi mobile phone flagship store or specialty store?"

"Xingyi mobile phone flagship store, specialty store..."

Wang Yi fell into deep thought.

The specialty store is not in a hurry at the moment, after all, there is only one generation of Xingyi mobile phone.

It is really pointless and a waste of resources to have hundreds or even thousands of specialty stores across the country for just one mobile phone.

What's more, there are thousands of Meiyou flagship stores, specialty stores, and franchise stores all over the country that can sell Xingyi mobile phones, so there is no shortage of offline channels.

When Xingyi has more mobile phones, accessories, and products in the future, Xingyi stores can be opened on a large scale.

"Sining, there is no rush for Xingyi mobile phone stores. They can be sold in Meiyou and Zhenyou flagship stores, specialty stores, and franchise stores. On the other hand, Xingyi mobile phone flagship stores can be opened in each city, and they can be opened in late December. "

"The role of the flagship store is not only to sell mobile phones, but more importantly, to provide after-sales service! Let consumers rest assured and let the public see that our Xingyi mobile phones have after-sales service and have offline physical stores, not online brands!"

In 2011, everyone attaches great importance to after-sales service. Without physical stores and new after-sales brands, everyone is not at ease.

"Okay, boss, I will arrange for the marketing department to inspect the site."

"Remember, it is mainly in the commercial complex in the city center. If you can buy it if it is suitable, buy it directly. There is also the Zhenyou flagship store, which also needs to be located and opened. In the future, Zhenyou and Meiyou in China will also have to be separated. , operates independently. Zhenyou franchisees can also be recruited.”

"Okay." Song Sining responded one by one.

After the Zhenyou store opens, all the Zhenyou clothes in Meiyou store will have to be cut out.

The space vacated by Zhenyou is suitable for Xingyi mobile phones, headphones, power banks, tempered films, protective cases and other supporting equipment.

An affordable luxury brand and a mid-range brand are always put together, which is not suitable.

The future development direction is still specialization and precision.

Wang Yi continued: "Zhenyou flagship stores and specialty stores are more likely to be opened in first- and second-tier urban areas. They are less likely to be opened in small cities. With a salary of two thousand in the county, we will not open Zhenyou specialty stores for now. There will not be much spending power. These will not be opened area, Zhenyou products will continue to be sold in Meiyou stores!”