Reborn in 2011, 985 missing from two copies

Chapter 199 Multi-chip strategy, invest in HiSilicon!

The chip leader of feature phones is MediaTek!

The chip leader in the 2G era is Texas Instruments!

It was not until the 3G era that Qualcomm replaced it with its CDMA patents and baseband advantages, and gradually became the absolute overlord!

Then in the 4G/5G era, Qualcomm made rapid progress and began to dominate the market!

However, the 2011 Qualcomm S3 processor, 8x60 series, and dual-core processors like Nvidia's tegra2 all failed.

The 1.2G Hertz version launched by Qualcomm was even more criticized.

It was not usable until it was later upgraded to 1.5G Hz.

In 2012, Qualcomm launched a high-frequency version of 1.7G Hz, which is the one used by Xiaomi 1S.

But at this time, Nvidia and Samsung had already launched quad-core processors!

HTC Onex, equipped with the world's first quad-core processor NVIDIA Tegra 3, has been officially launched in March and April and is selling well all over the world!

Qualcomm’s quad-core processor won’t be launched on Xiaomi 2 until August, and it won’t be officially launched until October!

Even though Qualcomm’s quad-core uses a more advanced 28nm process, has better performance and power consumption, and a stronger baseband, it is still half a year behind Nvidia and Samsung!

In half a year, HTC and Samsung have already made a lot of money.

For example, the Samsung S3 quad-core flagship sold 2000 million units within days of its launch!

If Xingyi mobile phone wants to use Qualcomm's quad-core processor, it will have to wait half a year, which will have a huge impact.

As for using Qualcomm dual-core to compete with the quad-core of competitors, this is unrealistic...

Xiaomi Mi 1 uses a Qualcomm dual-core processor. It is priced at an ultra-low price of 1999 and focuses on cost-effectiveness. It was selling well at the beginning of the year. Once quad-core becomes more popular, the price will have to be reduced to 1899-1799-1299!

What's more, Xingyi mobile phones sell for more than 3000 yuan, focusing on high-end products!

Once Samsung and HTC have quad-core, and the Xingyi phone continues to use Qualcomm dual-core and still sells for 3,000, it will be over!

I'm afraid that it will completely stretch my hips and won't sell at all, so I will have to reduce the price on a large scale!

If this is the case, the high-end brand positioning that was finally created will be lost...

This is not possible!

Therefore, Wang Yi had to launch the quad-core version of Xingyi mobile phone 2012pro in the first half of 1!

You have to use Nvidia tegra3 or Samsung Orion 4412 quad-core processor!

Otherwise, there is no way to compete with quad-core flagship phones such as Samsung and HTC.

Although Samsung's quad-core processor is a good takeaway, it can get stuck and is unreliable.

In this way, whether it is to grab the first launch of the quad-core processor or to check and balance Qualcomm, Wang Yi has to reach a cooperation with Nvidia!

Of course, Wang Yi will not follow NVIDIA's path to blackout, but a multi-processor strategy!

For example, the second-generation Xingyi mobile phone released in the second half of next year will have to introduce Qualcomm's quad-core processor APQ8064 to grab iPhone 5 users!

After all, iPhone 5 has not been launched in China and will not be launched until December.

In fact, the multi-processor strategy is also a strategic choice for many brands.

For example, in 2013, Rebus adopted a dual-processor strategy on Xiaomi Mi in order to get rid of its dependence on Qualcomm.

China Unicom/Telecom version Xiaomi Mi 800 still uses Qualcomm Snapdragon processor.

The mobile version of Xiaomi Mi 4 introduces NVIDIA Tegra processor.

For this reason, Lao Huang personally came on stage and said several words about Xiaomi’s power!

But unfortunately, the Tegra4 ran higher than the Qualcomm 800, but it overheated seriously and overturned!

As for the reason, we can only say that the old Huangdao method is not accurate, and the CPU should be restrained. He is too aggressive.

Tegra4CPU采用4+1核A15架构，主频高达1.8G赫兹！

Yes, the small core is also A15!

Even if you run small applications, you still need to use the A15. Is it possible that the heat will not be too high?

If you replace the small-core A15 with the low-power A7, the heat will not be so severe!

As for the radical GPU, Lao Huang started squeezing out toothpaste again!

If you don't use the advanced Kepler architecture, you have to squeeze out toothpaste, use outdated separated rendering, and it doesn't support OpenGLES3.0.

This directly results in Tegra4’s GPU being rubbish, completely lagging behind Qualcomm 800!

In addition, Nvidia acquired a baseband company and had its own baseband, but it was not integrated with the baseband until Tegra4I.

Tegra4 still uses an external baseband, which causes more serious heating.

The Qualcomm 800 of the same period has integrated a baseband chip, which has lower power consumption and better signal!

Wang Yi was speechless about this.

If NVIDIA is MediaTek, its strength is really limited.

The problem is that Nvidia is very powerful and can obviously make top-notch chips, but its good cards are poorly played!

It's time to squeeze the toothpaste out of the CPU and don't know how to converge. It’s time to unleash the performance of the GPU and start squeezing out toothpaste again!

So just after experiencing the success of Tegra3, Tegra4 collapsed across the board.

Eventually, it had to withdraw from the mobile processor market and specialize in tablet processors and car processors.

However, Wang Yi will be the first to use NVIDIA's first quad-core processor Tegra3 next year, becoming a major customer of NVIDIA, and he will have a certain say in the design of Tegra4!

When the time comes, let Lao Huang change the small CPU core of Tegra4 from A15 to A7.

Then upgrade the GPU to the Kepler architecture of TegraK1!

Integrate baseband again!

Then Tegra4 will take on a new look, the heating and power consumption will be greatly reduced, and the GPU performance will be greatly improved, so it will not overturn.

On the contrary, it will become a very good generation of processors, and there is hope that it may even overtake Qualcomm!

Of course, NVIDIA's processors are much cheaper than Qualcomm's, and they don't have to pay Qualcomm tax, which is also a good thing for Wang Yi.

The competition between the two companies is restricted by Nvidia. Qualcomm cannot monopolize it, so it will not continue to raise prices, and Qualcomm tax will not be as high as in the previous life!

Wang Yi plans to adopt a multi-processor strategy and let Qualcomm and Nvidia compete. Whoever's processor is more cost-effective will be used!

Whoever overturns will be given up!

For example, Wang Yi could give up the Qualcomm Fire Dragon 2015 in 810 and choose Nvidia processor.

But without Nvidia, Wang Yi could only bite the bullet and use Qualcomm 810 like Xiaomi and other brands, and then the reputation accumulated over the years would be destroyed in one day...

Xiaomi has always had a high-end dream. It launched Xiaomi Note and tried its best to go high-end, but it was killed by Qualcomm 810!

High-end dream shattered!

Rebus was so scared that it didn’t release a digital flagship phone for a whole year until the 820 was released...

Of course, with the multi-chip strategy, Wang Yi’s target is not only Qualcomm and NVIDIA, but also MediaTek in the mid-to-low end!

Even Huawei HiSilicon is also a cooperation target.

It's just that HiSilicon's first-generation processor K3v2 is very awkward. Huawei users are scolding it, and Wang Yi doesn't want to use it.

It was not until the release of HiSilicon Kirin 2014 in 910 that the counterattack began.

In the middle of the year, the 920 began to catch up with Qualcomm and Samsung.

By the time the Kirin 2015 is launched in 950, it will be able to compete with Qualcomm and Samsung!

However, these chips were released too late, and Wang Yi couldn't wait!

The current multi-chip strategy is just excessive. When Wang Yi becomes stronger, he will still have to develop and design his own chips!