Reborn in 2011, 985 missing from two copies

Chapter 188 Risk hedging, home demolition

This routine is commonly used by domestic companies.

For example, when Rebus makes Xiaomi mobile phones, it is afraid that consumers will not buy it.

Directly poach Motorola's original hardware R&D team to make a first-generation Xiaomi mobile phone!

There is also the chief designer of Xiaomi Motors, who is poaching the designer of BMW iX!

Although it tastes like a Porsche...

Wang Yi can do the same thing!

Overseas R&D institutions must also be established.

There is no way. In 2011, many users felt that the moon abroad was rounder and foreign products were better.

They all think that domestic products are rubbish and domestic research can’t produce anything!

They all think that cosmetics need overseas R&D institutions and the R&D teams of big international brands to make good products!

This understanding is deep-rooted!

Until more than ten years later, when domestic products have fully emerged, some people still recognize this.

Wang Yi was also helpless.

If you can't beat it, you can only join.

Therefore, Wang Yi asked Steve to recruit the R&D teams of international big names and then set up an overseas R&D institution.

With such a package, we can sponsor a few international magazines to promote it and create a lot of hype!

Then Zhenyou Beauty is rounded off and has become a truly international brand.

Coupled with the current market situation, it is blooming abroad and fragrant at home!

As long as any brand is popular abroad, it will not worry about selling it at home!

For example, the OnePlus mobile phone launched in 2014, which started around the same time as Smartisan, was originally a niche brand.

However, Smartisan and LeTV have both gone bankrupt, but OnePlus has developed very well, and can even compete with Xiaomi and Meizu, which have become popular!

The reason is that OnePlus’s marketing strategy is much smarter than that of Hammer!

The marketing strategy adopted by OnePlus is to bloom abroad and be fragrant domestically!

In 2014, Xiaomi is making great progress, Meizu is still young, and China Cool Alliance is in full bloom!

The domestic mobile phone market is so busy that it can be described as a red ocean.

Lao Luo was full of confidence and returned home frustrated.

OnePlus, on the other hand, avoids the domestic market and directly deploys overseas.

He did exclusive interviews in Time Magazine and Wall Street Journal to promote OnePlus mobile phones.

Soon, OnePlus mobile phones became famous abroad, sold very well, and were highly praised.

Every time the sale goes on, many foreign users line up to buy, and all kinds of support...

Then domestic marketing also started, with the slogan 'OnePlus mobile phone, born international! '

As a result, domestic consumers took a look and realized that this phone is amazing!

Foreigners are grabbing it and queuing up to buy it. It must be a good thing and we will buy it too...

It is conceivable that although it is a small brand similar to Smartisan mobile phones, it only sells one million units a year!

However, with the strategy of blooming abroad and enjoying domestic success, it directly started internationalization, sold well domestically, and made a lot of money.

All I can say is that these days, the strategy of blooming abroad and being popular at home is so useful!

Similarly, Zhenyou Beauty can also be packaged and operated in this way.

Foreign R&D institutions + international big-name R&D teams, and then foreign hype, eventually led to domestic hot sales!

At that time, "Time Magazine", "Wall Street Journal", "Times", etc. will all sponsor a wave of publicity and publicity.

Get some more foreigners and line up to buy!

Invite a few more big international stars to create interactive hype...

Plus the original international fans of Meiyou and Zhenyou...

When the news spread back to China and made headlines, Zhenyou Beauty became truly international!

Don’t worry about being a hot seller!

Wang Yi calculated carefully and found out that this could work.

Operation, packaging, and hype will begin in October. If everything goes well, Zhenyou Beauty will be launched in November.

Totally doable!

Next, wait for news from Steve!

Zhenyou clothing, relying on its materials and leading pure lust style design, has achieved success.

For Zhenyou Beauty, it depends on the next operation.

Seeing Wang Yi thinking deeply, Song Sining sat quietly next to him and surrounded Wang Yi.

Wang Yi reached out and hugged Song Sining into his arms: "Thank you for your hard work during this time."

"It's okay, I'm used to it."

Song Sining spoke calmly, but it made people feel a little distressed.

During this period, she worked overtime every day.

"Idiot, hire more assistants and deputies in the future. Let them do whatever they can!"

Wang Yi stroked Song Sining's hair and said with a smile.

Song Sining was speechless: "Teach me how to be a hands-off shopkeeper, right? That's not possible, I don't worry!"

Wang Yi left Meiyou Technology to Song Sining, and he was relieved.

But if Song Sining is left to the people below, Song Sining is not at ease.

"Okay, if it's not important, you can divide it up."

"Okay!" Song Sining nodded and continued:

"By the way, boss, a few days ago, southern provinces, cities, and specialty stores all had stock alerts for the pure lust style summer skirts, and a new batch has been booked in advance. I asked the factory to arrange all shipments. Specific details The details have been sent to your email."

"Good! They sold it fast enough!"

Wang Yi is very happy. Every time agents and franchisees pay, they can make a lot of money.

In early September, agents and franchisees in the south spent 20 billion to order pure lust-style dresses with sales of nearly billion, and they were all sold out in more than days.

Seeing that there will be no goods for sale next month, it is natural to make payment in advance to purchase goods.

During that time, Wang Yi was busy on a business trip to Neon Country, but fortunately Song Sining took care of it.

Wang Yi opened his notebook and looked at the details.

The number of specialty stores in the south and authorized stores at the provincial and municipal levels has increased a lot, and this time the order volume has also increased by 50%.

A payment of 5 billion is made based on a 6-15% discount on the purchase price, which is a product with a sales volume of nearly 30 billion.

After deducting all costs, taxes and fees, Meiyou can earn more than 9 million!

But the next time southern agents and franchisees make payments will be at the end of October.

With this kind of one-time payment, you can directly order goods for a month and get a high income once a month.

"By the way, I have organized the payment orders for the North this month in the past two days, and will arrange the delivery according to the payment arrival time!" Song Sining said.

"it is good."

The southern authorized store opened on the 11th.

The authorized store in the north opened on the 21st, and the sales and payment cycle is ten days slower than that in the south.

It's time to pay now.

Wang Yi had people develop the purchase, sale and inventory system, and the inventory of all flagship stores, specialty stores, authorized stores, provincial agencies, and municipal agencies is all clear.

Once the inventory reaches the warning line, the inventory warning will be activated immediately to remind agents and store managers to place payment for orders.

Once the payment is received, Meiyou headquarters will immediately receive a reminder and arrange for factory delivery...

The factory received the reminder and shipped the goods according to the order...

Then the goods arrive, are put into storage, the inventory of agents and franchisees is updated, and the warning is lifted...

Similarly, the factory will also receive reminders from the purchase, sale and inventory system for which products are out of stock, and the production line can be adjusted immediately to increase production capacity!

The entire system has everything you need, and reminders are timely, eliminating the need for store managers and dealers to make calculations.