Reborn: Still want me to be the receiver? impossible

“Boss, if you have any ideas, just tell me directly;

My abilities are limited and I really don’t know how to organize this New Year’s event! "

Facing Shu Zhiqiang's words, Li Wen pondered for a moment, but in the end he still couldn't think of a reason.

In the past, when I was working in a candy factory, the products were sold in supply and marketing cooperatives and department stores.

As for sales, they are all based on what is sold, and there will be no advertising or New Year activities.

So asking Li Wen to plan a New Year event really touched on his blind spot.

"Director Li, all your knowledge is really wasted." Seeing that Li Wen really couldn't think of anything, Shu Zhiqiang shook his head helplessly.

Li Wen smiled bitterly and did not refute.

Later, Shu Zhiqiang and Li Wen explained the structure and purpose of the event in detail.

The purpose of the event is nothing more than to increase product sales and improve the company's profits.

To increase product sales, consumers must be willing or forced to buy.

How can you make consumers willing to buy your product?

One is to start with products that taste good and make consumers like to eat them and want to eat them every day.

The second is to seize the psychology of consumers, make the product favorable and profitable, and turn them from not wanting to buy to wanting to buy...

“Boss, our San Xian Yi Noodles cost 50 cents a pack. It’s not cheap, but it’s not expensive either;

After all, wheat flour only costs a few cents per pound, and you can’t make a few pieces of bread from one pound;

Labor, factory space, equipment, raw materials, these are all included in the cost..."

When he heard that the product would be sold at a discount, Li Wen quickly told Shu Zhiqiang about the cost and profit of instant noodles.

The profit for a piece of bread is a few cents. If the discount is any higher, there will be no profit at all.

"Director Li, expand the scope a little bit!" Shu Zhiqiang frowned. He warned in a deep voice.

“What we are currently considering is not only profit issues, but also market issues and brand promotion issues;

In the early stages of product investment, don’t always think about how much profit you will make;

You have to maintain the mentality of making products if you don’t lose or make money, not to mention you don’t get nothing;

You get the market, you get the opportunity to display your brand, and you get the opportunity to be recognized by consumers;

If everyone’s understanding of instant noodles comes from Chef Kang;

Then our brand will erect a specific image in the minds of consumers;

When others want instant noodles, they will think of our Chef Kang products;

When that time comes, even if we don’t advertise or promote our products, we won’t have to worry about sales..."

Shu Zhiqiang's words made Li Wen fall into deep thought for a moment.

Soon, his eyes lit up and he said with sincere gratitude: "Thank you, boss, I understand."

Seeing what the other party said, Shu Zhiqiang also had a smile on his face.

He nodded and asked, "Do you know how to organize the New Year activities now?"

Li Wen paused and did not evade responsibility. Instead, he said seriously: "Let me think about it..."

Shu Zhiqiang didn't say much, just sat drinking tea and waiting.

Not long after, Li Wen suddenly said: "Yes!"

He looked at Shu Zhiqiang excitedly and said, "Boss, I have an idea!"

“Not only can consumers get discounts, but we can also minimize costs;

even! I can also make crispy noodles our own brand! "

Good guy! Kill three birds with one stone?

Shu Zhiqiang became interested and asked quickly: "Tell me quickly."

Seeing that his boss was interested, Li Wen also said slowly and expectantly:

"Boss, our net profit from a pack of three fresh Yi noodles is about 20 cents and nearly 30 cents;

But the cost of our crisp noodles only costs a few cents. "

“If we want to open up the market with the offer of three delicacies and noodles, I think it would be better to launch a New Year buy-one-get-one-free event;

Launch a new flavor of crispy noodles with our Chef Kang’s trademark and packaging;

Then the three-fresh Yi-noodles and crispy noodles are sold in a bundle, and a campaign is carried out where you buy one pack of three-fresh Yi-noodles and get one or two packs of crispy noodles for free;

In the eyes of consumers, a pack of dry noodles costs a dime;

If you buy a pack of three-fresh Yi noodles for 50 cents, you can get crispy noodles for 1 or 2 cents;

In this way, will they feel that they have taken a huge advantage?

But for us, it’s just less than a dime! "

Good guy, really good guy!

Li Wen's brain is good, he can think of the promotion method of bundling sales so quickly.

Once this activity is implemented, not only children will buy it, but also many relatively wealthy adults will be tempted.

And in this way, Kang Dachu Food Factory can also recover the benefits of dry noodles.

Although the benefits of the snack factory OEM belong to Shu Zhiqiang, they do not belong to Kang Dachu Food Factory.

Shu Zhiqiang nodded with satisfaction and said: "Yes, it is indeed killing three birds with one stone!"

"Boss, do you agree?" Li Wen was delighted and quickly confirmed.

"Agree, of course I agree with such a good idea." Shu Zhiqiang nodded and smiled.

He reached out and patted Li Wen on the shoulder and said, "Director Li, you have a good mind."

“After working in state-owned enterprises for so many years, I was blinded by the corrupt management methods;

Work hard here and your position will be officially confirmed after the new year, and your salary will be doubled by then. "

Hearing this, Li Wen was overjoyed.

He stood up directly, bent down to Shu Zhiqiang and shouted, "Thank you, boss, for your cultivation!"

Shu Zhiqiang waved his hand, chatted for a few words and then left.

As for the new flavor of Chef Kang’s crispy noodles, they are already available in the factory, so he doesn’t need to worry about it.

Soon, he came to the Finance Department again and saw Chen Yuting who was thinking about something with her head down.

"Director Chen, are you busy?"

He stepped forward and said hello, and the other party also looked up and said, "The boss is here?"

Shu Zhiqiang hummed and said, "Isn't the salary coming soon? Come and take a look."

"Oh, wait a minute, I'll figure it out soon." Chen Yuting nodded, lowered her head and continued to fiddle with the abacus.

Then after just two fiddles, her hand froze.

"What's wrong?" Shu Zhiqiang glanced at her and asked curiously.

"Oops! I forgot where to count!" Chen Yuting put her hands down with annoyance on her face.

Then she looked up at Shu Zhiqiang and blurted out: "It's your fault!"

"If you hadn't greeted me, how could I have forgotten where I was!"

Uh…

Shu Zhiqiang had a look of injustice on his face, secretly thinking that this could also be blamed on him?

"You go to the office and stay there first. I'll deliver it to you personally after I've done the math." Chen Yuting scratched her scalp and began to issue an eviction order.

have to…

Shu Zhiqiang smiled helplessly, nodded and said, "Okay, then I'll go back first."

"I will go to Yangcheng again after the new year and see if I can bring you a computer."

"Really?" Chen Yuting's eyes lit up and she shouted expectantly.

Shu Zhiqiang did not look back. He returned to the office and began to notify leaders of other units for meetings.