Reborn: Still want me to be the receiver? impossible

After leaving the auditorium, Shu Zhiqiang did not leave, but asked Jiang Yuejin to call all the technical staff.

Among the hundreds of employees in the food factory, there are no more than ten technical research and development personnel.

It is enough to show that many state-owned enterprises do not pay attention to new product development.

But that’s right. Most of the new products after the reform and opening up were developed by individual entrepreneurs.

In order to compete with state-owned enterprises for market share, self-employed individuals can only continue to develop new products to attract customers.

But it was different before the reform and opening up. Materials were scarce and it was a luxury for everyone to have enough to eat.

As for eating well, not many people care at all.

Therefore, state-owned enterprises do not pay much attention to research and development, which leads to the closure of more and more factories.

Therefore, as soon as Shu Zhiqiang officially took over the food factory, he asked Jiang Yuejin to summon the technical staff of the factory.

Looking at the key figures in the factory in front of him, Shu Zhiqiang nodded and asked.

"Director Jiang, what kind of food does our food factory have now?"

Hearing this, Jiang Yuejin immediately stepped forward and said, "Director, there are not many types of food in our factory."

"The main ones are peach cakes, coconut cakes, and bread... etc."

“No, no, our country has reformed and opened up, and we are no longer in the past era of not having enough to eat;

Now that the people have enough to eat, who has nothing left to eat our ridiculously expensive biscuits and bread?

Therefore, we must change to new products, and we cannot just rest on our laurels. "Shu Zhiqiang frowned and waved his hands.

Before the reform and opening up, food factories still focused on feeding people, and there were very few snacks.

Most of the snacks that can really satisfy people's daily snacks are produced by small workshops.

For example, tin candies made from maltose, fried melon seeds, popcorn, etc...

Because they are made by small workshops and individual traditional craftsmanship, these snacks are very cheap.

Food products coming out of food factories, such as White Rabbit and malted milk, are ridiculously expensive.

For ordinary people, these are luxuries, not snacks.

When a group of technicians heard Shu Zhiqiang's words, they all looked at each other, a little at a loss.

Jiang Yuejin serves as the deputy technical director, and this group of people will be under his management from now on.

So when his subordinates were confused, he took the initiative and asked: "Director, what product do you think we should develop?"

Hearing this, Shu Zhiqiang glanced at him, and then looked at the other technicians.

“Everyone feels that if it is not necessary, it is just to satisfy the craving;

Do you spend a lot of money to buy expensive things and put them in your mouth all the time? "

Hearing this, everyone immediately shook their heads.

It’s so hard to make money these days, who has the leisure to eat expensive things as snacks?

Even the fried melon seeds that cost a few cents, they had to consider whether there were guests at home before taking them out.

"So, the first thing about our new products is that they should be cheap!" Shu Zhiqiang nodded and said in a deep voice.

“Since it is a snack, it is a quickly consumable product.

What we want to do is to make it cheap so that people can afford it, want to eat it, and be willing to eat it;

So everyone, what snacks make you want to eat but are reluctant to eat them? "

Uh... let's say that again?

Everyone was speechless. They were technical people, not answerers!

"Director, we are reluctant to eat anything." A technician shook his head and said with some anxiety.

"But if it tastes good, I'll still consider spending money to buy some."

As soon as he finished speaking, everyone's eyes lit up.

So their new products must not only be cheap, but also taste good.

Everyone who originally wanted to understand was silent for a few seconds, and their expressions fell again.

It doesn’t matter if it’s cheap, it also needs to be delicious. How can it be that simple?

"You are right, our new products must not only be delicious and cheap, but also be beautifully packaged."

Shu Zhiqiang looked at everyone nodding and smiled, while also throwing out a new word.

Beautifully packaged!

There is no packaging for food in this era. Biscuits and candies are all weighed in bulk.

This is true for products from food factories, not to mention those from small workshops.

Maltose is sold on the street by beating it with an iron block, and marshmallows are rolled for you to eat on the spot.

"Director, I'm afraid what you're talking about is a bit difficult." Jiang Yuejin said helplessly, looking at Shu Zhiqiang.

"If you have difficulties, solve them. If you want to make money, how can you achieve success in one step?" Shu Zhiqiang waved his hand and said calmly.

"I will take care of the product packaging. You can first improve the products in the factory for me;

Regarding biscuits, I want you to reduce the cost by 30% while ensuring quality;

Change the peach cake from one piece to two or three to give customers the mentality of buying a lot;

The weight of one piece is so large, why don't you just make it into pieces weighing one pound? "

Well………

Hearing this, the faces of a group of technicians were filled with embarrassment and embarrassment.

There are only seven or eight pieces of peach cake per pound, which is indeed a bit too big, but everyone does it.

It would be easy to change one piece to two or three pieces, but the cost would be reduced by 30%...

“And that bread, add a small size bread that’s about the size of your thumb;

It looks small and exquisite, like a snack. "Shu Zhiqiang ignored everyone's embarrassment and continued.

"A new production line will arrive at the factory in two days, and we will produce several more chocolate beans and chocolate bar foods."

After hearing Shu Zhiqiang's words, Jiang Yuejin and others finally understood.

The new factory director is planning to completely reform the food factory and turn it into a snack factory.

The food production that used to satisfy people has been changed to the food production that satisfies the greed of adults and children.

“Director, we will find a way to complete what you said;

If I just change it like you said, will anyone really buy it? "

Knowing that Shu Zhiqiang would not change his mind, Jiang Yuejin, the technical leader, took over the task.

But he was still very worried about the sales issue.

Shu Zhiqiang smiled slightly,

He is not worried at all about not being able to sell anything.

In the 1980s, ordinary people began to have enough to eat and were very curious about new products.

As long as you come out with a new product, it will definitely sell well.

Shu Zhiqiang is even more worried that his factory does not have enough product varieties and will lose its reputation for a while.

He glanced at Jiang Yuejin and said, "Director Jiang, ask someone to call those self-employed people walking around the streets."

Jiang Yuejin was stunned, wondering why he asked those self-employed people to call the factory?

“Our products cannot be sold because, firstly, they are not novel enough, and secondly, there are too few distribution points;

Ask those self-employed businesses if they are willing to sell our products in the future and give them the profits provided to the supply and marketing cooperatives;

Then ask them if they are willing to cooperate and produce handmade snacks for our factory. "