After the groom escaped from the marriage, I was doted on by billionaires every day

While Su Yuanyuan was chatting quietly with her friend, Lin Dongyu had already shaken hands with Meng Xiao and sat down.

The general manager of the advertising company is a tall, thin, middle-aged man named Lei Zhiyuan who wears black-rimmed glasses and ties his hair back.

He wore a modified cotton and linen Hanfu and looked more like a creative person than a creative director.

After everyone sat down, Lei Zhiyuan smiled and said: "It turns out that Mr. Lin and our Meng Xiao are old acquaintances. No wonder he agreed immediately as soon as he heard our project this time."

Lin Dongyu glanced deeply at Meng Xiao.

Where is the coincidence?

It's all done painstakingly and deliberately.

Meng Xiao spread his hands very calmly, and his movements were so graceful that the little girls in the conference room blushed.

The meeting officially began, and the entire brand's strategic ideas and future execution plans were explained one by one. Because it is the final proposal, the general direction has been communicated in the early stage, and the plan is very practical.

All relevant personnel were present, and the entire meeting was very efficient. Any problems were discussed and solved directly on the spot.

As for the reason why Meng Xiao appears here, the answer is found when talking about the advertising video.

Different from the previously submitted ideas, the only general direction was different. This time the TVC drew a script, in which the male protagonist was Meng Xiao, which made Su Yuanyuan's heart surge.

The creative director said in his narration: "We explore the cultural heritage of the Suhe brand, combine traditional culture with the current popular national trends, and impress the current main consumer group of fragrances - young people who pursue quality of life. In the product itself, we give In addition to the value experience, we also endow them with vitality, taste, and national fashion brand value, increase their purchasing experience and pleasure, and lay the foundation for cultivating loyal users."

This commercial is not just a product advertisement for fireless aromatherapy, but the entire "Suhe" brand.

Regarding the first appearance of "Suhe" in front of the public, it is crucial to be able to convert the attention it has received into consumers who will try to buy it.

Lin Dongyu nodded secretly in her heart. The ideas mentioned by the other party coincided with hers. This was also the reason why she chose this advertising company when she bid for it.

Lei Zhiyuan added with a smile: "Therefore, after intense internal discussions, we all agreed that if we want to give such brand value, in such a fast-paced and fragmented era, it is difficult, very difficult to leave a strong impression on people. "

He raised his right hand and said: "We need a symbol, a symbol that can leave a strong impression on people."

"Initially, we wanted to make a cartoon image and a mascot. But the promotion and publicity of the mascot itself requires time and cost, so it is better to hire a spokesperson."

At this point, the creative director operated the computer, and a VCR short film of Meng Xiao appeared on the projection screen in the conference room, introducing his qualifications, influence, and brand endorsements.

After just a few minutes of playing on the VCR, there was silence in the conference room.

Meng Xiao's qualifications are really too strong!

When he was a player, he was the undisputed number one in e-sports, leading a third-rate e-sports team to the championship.

He cherishes his feathers and has never been involved in any scandal.

The brands I have endorsed are all selected from the best, and all of them are high-quality products.

Even now, his identity has long changed, and he still has the endorsement of a global high-end men's skin care product and an original domestic men's clothing brand.

Lei Zhiyuan made a gesture to Meng Xiao and said, "Mr. Lin, look, is there anyone who is more in line with the concept of national fashion than a former e-sports star and current captain?"

It really fits.

Lin Dongyu had to admit that even Meng Xiao's own temperament was quite consistent with the brand tone of "Suhe": traditional, trendy, classic and modern.

The creative director said: “According to our consumer research report, 70% of the main buyers of fragrance products are women, which is a quite imbalanced ratio.”

"Compared with a few years ago, the current market has changed a lot, and women are gradually awakening to their self-awareness. To open up a market dominated by female consumer groups, it is better to choose an elegant and beautiful woman than to choose a man who makes their heart beat. , the so-called era of male lust.”

As soon as this was said, there was a burst of good-natured laughter in the conference room, and many women showed signs of approval.

The creative director turned to the next page of the PPT. In the past two years, the data on the use of male celebrities to endorse lipsticks and the use of male shopping guides for luxury goods have shown a straight upward trend.

Of course, they recommended Meng Xiao, and there was a tacit consensus between both parties: it was based on publicity budget considerations.

It is true that Meng Xiao was once a popular figure in e-sports, but now his net worth is much lower. Compared with hiring a popular traffic niche, firstly, the endorsement fee is cheaper, and secondly, he is more stable and is less likely to collapse.

"Mr. Lin, what is your opinion?"

After introducing Meng Xiao, Lei Zhiyuan asked her.

The entire audience was silent, Lin Dongyu became the center of attention, everyone was looking forward to her answer.