Drive a RV and go farming in ancient times.
Chapter 431 Preparing for opening
In the next few days, Gu Huanxi was busy with various preparations before the opening of the bookstore. With Xu Huaiyi's help, there was not much for her to worry about. After all, Xu Huaiyi was far superior to her in terms of business acumen and personal connections.
She was happy to let it go.
In comparison, Mr. Jiang's attitude was more positive and enthusiastic than hers. He participated in a lot of things, from the bookstore's target positioning to future planning, from profit model to diversified development, and most importantly, to increase the bookstore's popularity. This was Jiang Yong's advantage.
He sent out dozens of invitations, including most of the famous scholars in the literary circle, as well as many teachers from the Imperial College and academies.
After Xu Huaiyi learned about it, he sighed privately with his wife, "As expected of Mr. Jiang, his appeal is so enviable. I have no doubt that those people will come to support us. With such a grand ceremony, I can't help but feel proud..."
Gu Huanxi said sincerely, "I really want to thank Mr. Jiang this time. I wanted to just ask him to help write my name, but who would have thought that he would even help us with the publicity and mobilize so many connections and resources. I have to keep this in mind and repay him when I have the chance."
Xu Huaiyi nodded in agreement, and then talked about the profit point of the bookstore. "It's not enough to rely on the profit from selling books alone. We can also sell pens, ink, paper and inkstones, but they don't have much competitive advantage. I guess the benefits won't be very good. It's feasible to sell various drinks and snacks at the same time. We should be able to make a small profit, but it won't be a big success..."
Gu Huanxi glanced at him with a smile, "After all this preparation, what exactly do you want to say? Come on!"
Is the original intention of opening a bookstore to make money? Is it to fulfill the dream of the previous life, to build an ideal study for oneself, to sell feelings, to find a place for the soul to rest in this ancient time.
Now, he's talking to her about profits. Who said before that he didn't care about money and just let her do whatever she wants?
Xu Huaiyi laughed dryly, "What I want to say is that newspapers and magazines are still necessary. That's where the profit lies!"
“Where is the profit point?”
"Advertising, making money from businessmen is the easiest."
Gu Huanxi didn't refuse, but said perfunctorily, "Why are you in such a hurry? This matter needs to be considered carefully. There are too many things to consider. Let's talk about it after the bookstore is on the right track..."
Hearing this, Xu Huaiyi said seriously, "There are many things that need to be considered, but how can you handle it alone? I have almost prepared everything for you, and all I need is for you to take over the job."
Gu Huanxi felt like she was hallucinating. "What did you say? Say it again."
Xu Huaiyi repeated it solemnly, and at the end he took credit, "Are you surprised? Are you shocked? Don't be too moved, this is what a husband should do, hehe..."
Gu Huanxi stared at him in disbelief. Surprised? Touched? Stop dreaming. She just wanted to beat him up. This was just forcing the issue. "When did you start preparing? What did you prepare?"
Xu Huaiyi counted on his fingers and answered them one by one, "I started preparing since I had the idea. I have been busy these days. I didn't hide it from you on purpose, but I also wanted to give you a surprise..."
Gu Huanxi said unhappily, "There is only shock, no joy."
Xu Huaiyi flattered, "Wait until I finish, then you'll be happy. I bought a printing workshop that Su Zhe found for me. Business is not very good, so the owner wants to sell it off and find another way out, but everything inside is complete, so I can do it right after I take it over. The shopkeeper is pretty good, responsible, and the guys are hardworking. Most importantly, their skills are all online. The reason why the business is not doing well is because we attach too much importance to quality and don't cut corners, so we lost business because of the price war among our peers."
"And then what? You can lower the standards by printing newspapers and magazines?"
"Of course not. This is a magazine. We cannot lower the standard. We must continue to work hard to improve the quality to a level that others cannot easily imitate. We are going for the boutique route. It would be best if customers would buy it and collect it. This requires high standards for paper and typesetting. But I believe in you, my wife. If you are in charge, it will definitely be a winner."
Gu Huanxi's mouth twitched, and he reminded her silently, "I used to be an accountant, not an editor at a magazine."
Xu Huaiyi said nonchalantly, "So what? If your major is not suitable, then you can make up for it with experience. You have been reading magazines for so many years, how can you be without experience, taste, and appreciation? You can easily defeat all the imitators and conquer the current audience."
Gu Huanxi rolled her eyes. "You are so confident. Do you really think a time-traveling girl can do anything?"
Xu Huaiyi said firmly, "I don't know about other time-traveling girls, but you are definitely one."
Gu Huanxi, "..."
Xu Huaiyi added, "Wife, you are the chosen one, blessed by the god of luck. No matter what you do, you have the aura of a protagonist..."
Gu Huanxi rubbed his brows and interrupted, "Don't brainwash me, let's continue talking about the workshop."
Xu Huaiyi readily accepted the advice. "For printed magazines, we will go for the high-quality route, but for newspapers, there is no need. I have already communicated with them to reduce costs as much as possible so that the price of the newspaper will not be too high and more people will be able to afford it. We will go for volume and earn advertising fees and popularity, influence and fame. Intangible assets are much more valuable than money."
Gu Huanxi knew his plan clearly, "Have you discussed it with Mr. Jiang?"
Xu Huaiyi shook his head vigorously, "The first one must be shared with you, my wife. No one can surpass you."
Gu Huanxi looked at him with a half-smile, "Did you really not say that?"
Xu Huaiyi chuckled, "I really didn't say anything. I just mentioned it casually. He didn't know the specific plans and the preparations I made behind the scenes. You are the first one to know. I swear."
Gu Huanxi didn't care whether she was the first to know. She was just confused, "You just said it casually and you managed to trap Mr. Jiang?"
Xu Huaiyi said meaningfully, "It's not that I'm clever, it's just that the bait is too tempting."
Gu Huanxi suddenly realized, "So, Mr. Jiang is so proactive and enthusiastic in supporting the bookstore because he was moved by the bait you threw out?"
Hearing this, Xu Huaiyi hurriedly explained, "It's only part of it. The main reason is that he likes the bookstore. He has praised you to me more than once or twice, saying that your taste is much better than mine, and your cultural background, knowledge and experience are much better than mine. If you were a man, I would have nothing to do with you at all, and you could bring honor to the Gu family by yourself..."
"Explanation is to cover."
Xu Huaiyi choked for a moment, and after a while he said cautiously, "Wife, are you angry?"
Gu Huanxi rolled her eyes at him and said, "I'm not that pretentious."
Xu Huaiyi breathed a sigh of relief.
Gu Huanxi snorted, turned the page, and asked, "Besides the printing workshop, what other preparations have you made?"
Xu Huaiyi said, "I have also chosen the office space. It is in the third courtyard behind the bookstore. The main room and the side rooms add up to about ten rooms, which is enough. I have also thought about the newspaper sellers. There are many beggars in the city, as well as those half-grown children in the charity hall. They can all run errands. We don't need too many people. About twenty will be enough. It would be best if they are sweet-talking, lively and perceptive. I can give them all a full meal for ten cents in half a day. What do you think?"
Gu Huanxi nodded. "That's very thoughtful, but where are the people working in the office? I'm not the only one here, am I?"
"How can I do that? Even if you want to devote yourself to this cause, I can't bear to do that. Most of the manuscripts can be collected and paid. I believe that many students from ordinary families are willing to do so. This is much more respectable than other work-study programs. Those who are not short of money will also be happy for their articles to be read by others. This is a good opportunity to become famous. As for famous scholars, we have to commission them to write for us. I will help you negotiate this matter..."
"On the day the bookstore opened?"
"Hehe, that day is indeed convenient, but it also depends on the occasion and timing. I will consider it and do it. Don't worry, it's actually very simple. As long as Mr. Jiang is willing to publish a few articles in newspapers and magazines to raise his profile, others will flock to him without any persuasion. They may even scramble to ask us to publish their articles."
"That's right. What else? Now that we have the manuscript, we need people to review, typeset and proofread it. Have you found anyone?"
At this point, Xu Huaiyi finally became a little worried, "Not yet."
Seeing this, Gu Huanxi couldn't help but be curious, "You have already arranged the most difficult steps, why are you blocked at this step? Are we short of talent in this area?"
Xu Huaiyi shook his head and smiled bitterly, "They are not scarce at all. There are plenty of them. For example, those scholars who have failed the imperial examinations many times are very good candidates for recruitment. They have certain knowledge and writing skills, and they are also good at appreciating articles. They are more than qualified to be editors. There are also those talented scholars who don't like officialdom. They are also good candidates, but..."
Gu Huanxi raised an eyebrow, "Just what? They don't want to? Don't think highly of this job?"
"No, I have some concerns. Those people are all men. If you work with them, you will see them all the time. If the news gets out, people might point fingers at you. I definitely won't let my imagination run wild. But this is the current environment. There are too many restrictions on women, so I thought if I recruited women, there would be no gossip. What do you think?"
Gu Huanxi sneered, "It's impossible to think that they are all women."
Xu Huaiyi was puzzled. "Why? Although it's not easy, it's still possible. There are many female teachers in the capital, employed by the family schools of high-ranking families, and some teach in the women's academies run by the court. We offer high salaries, so we won't have to worry about not being able to recruit people."
"When you are smart, no one is as clever as you. When you are not smart, you are really confused. You also know how unfriendly the current environment is to women. Do you think newspapers and magazines run by women will be accepted by the patriarchal society? Moreover, there are some articles related to the imperial examinations and current affairs, which women are not as good at as men. By then, who can be convinced of the content and weight of newspapers and magazines?"
A word to wake up the dreamer.
Xu Huaiyi patted his head and said, "I took it for granted. Then we should still recruit men, mainly men, but we should also have women. This way you will be under less pressure."
Gu Huanxi didn't care at all and teased, "Just don't be unable to bear the ridicule of others when the time comes."
Xu Huaiyi assured righteously, "I definitely won't!"
He is not a native. It is normal for modern women to go to work in public.
After the matter was settled, Gu Huanxi worked with him to finalize the details and then waited for the bookstore to open.
Unexpectedly, the day before the opening, he gave her another surprise.
This surprise was so real that it touched her heart.
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