Mr. milk tea, sweet

"One life is really not enough." After she finished speaking, he picked her up and said, "You said that one life is only enough to see flowers bloom dozens of times.

Human life is indeed short. Apart from being ignorant as a child, studying at a young age, and being an octogenarian, there is really not much time left, and we still have to stumble around work and various meanings.

There are not many people who live their lives.

Fortunately, we said goodbye and saw each other again. It would be much easier for the two of us to travel together. "She was comforted gently. In fact, she wasn't too sad, but she felt powerless when talking about life.

People's extravagant hopes grow day by day, and they always want to fight against this short life.

"Tao Zeru, new tea has been coming out one after another recently. I may not be able to go back to Zhoucheng with you for a while. If you have work over there..." She paused and then said, "You tell me, I will accompany you back to finish the matter." , then let’s come over again.”

No matter how busy he is, he is always by her side, so why can't she try to do it? After hearing what she said, Tao Zeru looked up at her, "Wow, my wife said this, I'm really touched. Thank you! I'm really touched."

"Is this touching? Was I cruel before?"

"No, I just feel that you are accommodating me, which makes me very touched. Especially, I don't want you to accommodate me. There are a lot of people who will do my job, and I don't want you to worry about it anymore."

"Recently, we are indeed discussing the next development strategy, and many early layouts need to be adjusted."

"Actually, I personally feel that there is one thing you should consider. For example, Starbucks provides a user space, which is a rare social place nowadays. Ms. Rui is obviously also taking this space. Although the categories are different, they are all drinks , I think you can also make some improvements in this space.”

"Wow, did you monitor my meeting? We are adjusting our strategic direction at this stage. This is one of them. We call this space the third space. The other is the decision to sink the market." Tao Zeru was a little incredible, she I actually thought of this.

"Sinking market?"

“The ‘Intoxication’ opened in Anseong last year was very successful, and more and more drinks are actively expanding their lower-tier markets. If we continue to stick to big cities and first-tier brands, sooner or later we will be cannibalized. It’s just the impetus of these decisions. It takes a lot of energy and money, especially since we haven’t opened the franchise business yet.”

"Well, this sinking market is indeed very worthy of attention. If the intervention is slow, the market share will be quickly eroded, and a decision needs to be made quickly." When talking about this, Lu Rangwan knew almost nothing. , she can only guess based on her feelings. She tries to understand the operation of the brand, but after all, she is not an industry insider, so her view of the problem is superficial.

"I think so too. You can't rest on your laurels. You need to continue to expand your market share. If you don't do it, someone will do it. Just like tea bags, no one was optimistic about it at the beginning, but now it is a revenue that cannot be ignored. The big head.”

"Regarding the third space, the Starbucks and Miss Rui you mentioned are indeed doing very well. However, Starbucks is positioned as a high-end position, and currently the market share is gradually being eroded by Miss Rui. I am very happy to develop the third space and provide customers with space experience. services and increase customer demand for multi-functional and flexible office and business and social spaces, but this requires more storefronts and more investment.”

"Does a change in this direction require a lot of funds?"

"If we go ahead as we discussed, we will definitely need Series B financing. This requires seeking advice from investors, the company's management's equity will be diluted, and the risks and pressures they will face must be taken into account." Things are actually moving forward slowly, and there are many things to consider.”

It is true that the interests involved are all-round. To become bigger and stronger means that you can't be yourself. She held his hand and said, "Do you agree with the franchise model?"

"Franchising is almost irreversible. When a beverage store develops to a certain scale, it will have to be opened to franchises. This will be a major breakthrough in revenue. However, the reputation of "Intoxicated" will inevitably be damaged, and the image that the brand has always maintained will inevitably be damaged. It was weakened as the franchise unfolded.”

"It must be a mixed feeling for a brand that you brought up all of a sudden to receive so much investment."

"The mass base of civilians is more solid. I always want to achieve results like Snow King, and it has always been my benchmark."

"You told me before that Snow King defines itself as a food processing factory." Lu Rangwan was a little confused about his market positioning.

"Almost all of Snow King's products can be produced and sold by himself, but he does not restrict franchisees from using his products, but there is almost no similar product with lower prices and excellent quality than his on the market. His revenue It does not rely on franchise fees, but mainly on production materials, which are the ingredients in drinks. It is currently the largest beverage franchise store in China. I read its prospectus and it almost positions itself as a food processing factory. Last year, it was It has established a factory to produce jams, and its production line is also OEM for Three Squirrels. This is very remarkable. It is a very pragmatic enterprise. Although I have hardly tasted it, I really like it. Their business model.”

"I also really like Snow King. It has positioned itself very accurately and is constantly engaged in R&D and production. It has a solid mass base, but its local strength is very leveraged."

"Snow King, a street kid, has long become a myth. Even if you want to imitate 'Intoxicated', you can't do it. So many investors are the first to disagree, let alone product users."

"Huh? Users also ask for brands?"

"We spent 5000 yuan to buy sneakers, will we pray for them to appreciate or depreciate? The same goes for beverage brands. Those who have been customers for a long time have a clear brand positioning. If they don't handle it well, there may be a Waterloo incident."

"I see, this is the first time I understand. It's quite complicated to say, so when these things need to be solved, just tell me and we'll go back together. Maybe I, the retired assistant, can go online again."

"Okay, it should be just these few days." Tao Zeru hugged her and leaned close to her. The night is quiet and the wind is warm.

When mutual accommodation occurs, the relationship will be tender. At this time, the expectation and desire to be cherished, understood and recognized is a very sweet stage.