(New content added to the previous chapter)

This time, after Xiao Yunyan and Li Mohan finished brewing the wine, they planned to go back to the Xiao family in the future.

They are not just going back to study the sales of snow plum wine.

Xiao Yunyan also wanted to give all the low-priced prescriptions she developed to the Xiao family in the future, so that they could make all the medicines.

Although these medicines do not have very specific effects, they are real Chinese medicines that can cure diseases.

It is much more useful than some fake miracle drugs that are highly praised in later generations but have no effect at all.

Even compared with those best-selling Chinese patent medicines in later generations, the effect is much better.

If the Xiao family can offer relatively cheap prices, these prescriptions can benefit more ordinary people at the bottom of society.

In Xiao Yunyan's opinion, this matter cannot be delayed.

Because in the future, there are some problems in terms of food, water, air, etc. And every small problem accumulates and causes great harm to a person.

Therefore, the number of people suffering from various diseases from birth increased. The number of people suffering from cancer also increased rapidly. This result made Xiao Yunyan feel worried.

Rich people can choose healthier food, a healthier living environment and expensive water without pollution. If they are sick, they can also afford to treat it.

However, ordinary people can only endure everything. The retirement money they have worked so hard to save may not be enough to cover the expenses of a serious illness.

Xiao Yunyan just wanted to do her part to leave cheap and useful drug formulas for the people, and immediately use the strength of the Xiao family to produce these cheap drugs and put them on the market.

It takes a certain amount of time for drugs to be effective and have feedback after they are put on the market. Most people do not think it is easy to make money, so when there are cheap and effective drugs to treat diseases, most people will not pursue those expensive and effective drugs.

What's more, those expensive drugs that don't have much effect in the first place are likely to be eliminated.

When Xiao Yunyan took out the prescription and put forward her ideas, the Xiao family was silent for a while. But after a while, everyone expressed their opinions.

Grandpa Xiao and Grandma Xiao were of course willing to support their granddaughter's idea, but others were more familiar with the drug market.

They all expressed their thoughts.

Second Aunt first expressed her opinion: "Although Yan'er's idea is very good, the market is flooded with various drugs, and the speed of drug innovation is too fast.

So even if you can come up with some effective prescriptions, make a blue cheap pill that works pretty well.

But despite all the hype, useless drugs will continue to dominate the market.

The people who seek medicine everywhere have to go through constant trial and error, but not many people are able to try these cheap medicines in the end.

Therefore, I think the effects of these drugs when they are put on the market may not be as good as expected.”

My second uncle also said: The drug market is quite lively nowadays, and all pharmaceutical companies are particularly good at following trends.

If our prescription becomes a hot seller after it is launched on the market, other pharmaceutical companies will soon get the drug and test the ingredients inside.

Then someone will add a little bit of expensive medicinal materials to your original prescription, package the medicine in a fancy package, and do intensive advertising for a few days. Soon they will occupy the new market with high prices.

With their suppression and imitation by many pharmaceutical companies, for the same prescription, high-end, medium-end and low-end drugs will instantly flood into the drug market.

In the past, only one or two pharmaceutical companies produced a drug.

Nowadays, the same single-ingredient Western medicine will be divided into different drug contents and different packaging specifications.

If it is traditional Chinese medicine, then countless fine-tuned prescriptions will evolve from the same prescription.

Just by changing the drug ingredients, it will become the flagship prescription of another pharmaceutical company.

It is not easy for ordinary people to buy real medicine without drug testing.

We can only believe in advertisements. People will think that the drug from a company with the most popular advertisements is more effective.

Therefore, in order to stand out and sell better among many highly homogenized drugs, various companies have adopted many methods.

No matter what kind of publicity method is used, it requires a lot of money.

As a result, most of the pharmaceutical companies' investments are not used to improve the quality of drug ingredients, nor are they used to research and develop new drugs, but are instead invested in meaningless advertising.

Therefore, if the drug packaging is changed, the price will increase. This is because pharmaceutical companies have invested too much money in advertising and sales channels, which has led to rising drug costs.

All the wool will come from the sheep. So the people will spend higher and higher prices to constantly test the effects of various medicines. "

Uncle San also expressed his opinion: "Therefore, I fully support your idea of ​​benefiting the people, but I am afraid that the medicinal materials we developed will be drowned in many drugs for the same disease before they are put on the market.

The special-effect pills you brought back before were also introduced through special channels and in high-level society. Because of their immediate effects, they were promoted quickly in a very short period of time.

If you only use medicines made from ordinary prescriptions, it will be more suitable for ordinary people rather than those upper-class people who are willing to pay high prices for special medicines.

People are very sensitive to prices. If you sell at a very low price, they will think that your medicine must not contain good ingredients. Otherwise, the price would not be so low. If you use a high price, many people will not dare to buy it because of the price threshold. They don’t know whether it will work after taking it. Most of the better-selling medicines are moderately priced, but at this level, the homogeneity of medicines is extremely serious. If you suddenly launch a new prescription, not everyone will dare to try it. If you do a lot of advertising, whether the cost of the medicine can be recovered is one thing. After these medicines are launched, if there is no very significant effect, they will still be replaced by the subsequent drugs with particularly loud advertising. "

Auntie San agreed with Uncle San: "Your uncle is right. Nowadays, when people get sick, they all hope to get better quickly.

However, some diseases cannot be cured quickly, so patients seek more magical herbs. Many people have been in the process of trial and error of different drugs.

This is especially true for some chronic diseases, for example, where patients are constantly testing various medicinal herbs from the time they become ill until they die.

Most drugs are particularly harmful to the liver and kidneys. When patients take drugs, they not only fail to cure their diseases, but also harm their bodies. They waste money in vain, not only fail to cure their diseases, but also lose their lives. Therefore, the chaos in the drug market in modern society is too serious, and it is really not as simple as you think. "

Father and mother wanted to support Xiao Yunyan's idea. No matter how effective it is, they could make a batch of cheap and effective medicine. If it doesn't work, they could try to sell it in Xiao's pharmacy.

We will also do some promotional activities, and conduct sales promotion and drug testing on the spot. We will also guarantee that if the drug is ineffective, you can get a refund.

Although the Xiao family might lose some money, if they could provide some cheap and easy-to-use medicines to ordinary people, it would mean that the Xiao family was doing a good deed to accumulate merit.

Xiao Yunyan also understood that it was not that his uncles and aunts did not support his career. Instead, they had a deep understanding of the various chaos in the drug market and put forward pertinent opinions.

Therefore, Xiao Yunyan thought that his parents' opinions were more in line with his own. At most, he would pay for his ideas. In short, the drugs should be produced and then put on the market. What will the market acceptance be? It depends on the real effect of these drugs on patients.

Many diseases will cause obvious changes in appearance after recovery. Xiao Yunyan plans to use this type of medicine to promote the Xiao family's new drug series.

All you need to do is use camera and video to track the changes in patients after taking the medicine. All patients who are willing to be interviewed will receive a certain amount of compensation.

Although other pharmaceutical companies have used similar promotional methods, many of them are fake. Xiaojia will not use fake methods. He will be realistic and truthful in recording the process of drug effects. At the same time, he will invite third-party institutions to supervise.

Xiao Yunyan is still very confident in the prescription she prepared. She believes that the Chinese patent medicine made with her own prescription is more effective than most medicines on the market.

But Grandpa's words reminded Xiao Yunyan. Grandpa said: "Yan'er, when you prepared the prescription, did you use the space medicinal materials and the medicinal materials of your time?

What Grandpa wants to tell you is that the effects of many Chinese medicinal materials today are very different from those of the medicinal materials in your time and space.

Here, the artificially grown medicinal herbs are given sufficient nutrients, sunlight and water due to human intervention in their growth, which causes the herbs to grow too fast.

Fast-growing medicinal herbs do not have the time to settle, and therefore do not continuously absorb the medicinal properties of nature during the slow growth process and accumulate the medicinal properties in their bodies.

So it may look similar, and it’s still the same medicinal material, but the effect of the medicine is greatly reduced.”

Xiao Yunyan had long understood what her grandfather said. However, the prescription he took out now was indeed made of ordinary medicinal materials that he found in the time and space where Beichuan Country was located.

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