The program team lost contact, and the desert island live broadcast reversed the character design

Chapter 268: Word of mouth, hunger marketing

Every year during the College Entrance Examination, some celebrities will post their blessings to the candidates on Weibo.

This year is no exception, but many people silently @Su Zhe after blessing him.

I don’t know if it’s a genuine blessing or just wanting to watch the excitement.

But Su Zhe had no time to read Weibo. After several days of hard work, he finally walked out of the college entrance examination room.

This is his second time to take the college entrance examination (he took it in his previous life). Compared with the last time, he has no pressure, has a better mentality, and is very relaxed.

A group of reporters gathered outside the examination room. They all came towards Su Zhe. As soon as he left the examination room, the microphone was almost put into his mouth:

"Su Zhe, how did you do in the exam?"

"Why do you want to take the college entrance examination?"

"What college do you want to go to?"

"..."

The sound was too messy and blocked the school gate, which was about to cause traffic inconvenience. Su Zhe could only say:

"Dear journalists, please don't delay other candidates and parents. There is a small square next to it. We will go there for interviews."

Su Zhe took the reporters to the small square next to the examination room before answering their questions.

He did not pretend to be humble and answered honestly:

"I performed well and should be able to do well in the exam. As for my favorite university, to be honest, I haven't decided yet."

As an actor and singer, the most suitable universities for him to attend are of course two film and television schools and two music academies.

But he did not take the art exam. Even if it was recognized that his acting and singing skills far exceeded the requirements of the art exam, according to the formal procedures, he could not enter these art colleges.

Then go to Qingbei?

He is confident that he will pass the exam.

But I have a few doubts:

One is that they are afraid of being exposed and unable to keep up with their learning progress.

After all, his skills are random and may not necessarily follow the chosen professional courses.

If he purely relies on his own level and competes with the top academics in Qingbei...it's better not to look for abuse.

The second is the fear of wasting time.

Even if the school provides certain conveniences, this is a full-time university after all, and it is impossible for him to be absent from classes for a long time, which will attract public criticism.

But allowing him to attend classes with peace of mind will not really help him on his road to stardom, but will waste a lot of time.

Third, he couldn't bear it.

The college entrance examination depends on the ranking. If he goes to Qingbei, there must be one student who cannot go to Qingbei, one student who cannot go to Qingbei, one student who cannot go to undergraduate, and one student who cannot go to university (squeezing out the quota in turn).

If he had passed the exam based on his true ability, he would have felt at ease; but by cheating through the system, going to college was of no use to him, but it had allowed several students to change their future destiny, which was really unsettling.

So he is considering not signing up at all and not going to any college, so as not to crowd out other students' places.

If he doesn't go to college, why should he take the college entrance examination?

For the sake of character!

As long as he can become the top pick, he suspects that the [Academic Master] character can be directly raised from 0 to 100%, allowing him to obtain a top-notch skill and rare item.

What a value!Anyway, for him, the skills are ready-made and it only takes half a month of hard work.

As long as this goal is achieved, college is just incidental. Anyway, he went to college in his previous life and has no regrets about "not going to college."

He was thinking about this, and after the reporter heard that he claimed that he "did very well in the exam," he joked at him:

"Then you want to go to Qingbei?"

The reporters couldn't help but laugh.

Su Zhe finally made up his mind not to go to college as it would not be unfair to delay other candidates.

So he shook his head and said:

"Don't go."

"Why not go to Qingbei?" a reporter continued to ask.

This has a hint of malice.

Su Zhe replied calmly:

"Because I don't want to."

The reporters were stunned.

After Su Zhe finished the interview, he took the car back.

But this interview video has become popular on the Internet.

[Why don’t you go to Qingbei? Do you not want to? ] has become an internet celebrity and is popular all over the country.

In the next few days, many people parodied this passage, with various variations and ghostly clips appearing.

This was just a joke, there was no malice, and Su Zhe didn't say anything, but some old antiques thought it was a mockery.

For example, they were so anxious about Light and Shadow. Finally, when Su Zhe finished his college entrance examination, the vice president hurriedly came to the door and persuaded him to give up the screening and honestly carry out the public screening.

Of course Su Zhe disagreed. After talking about his thoughts and plans for a long time, he found that he had a dull head and couldn't breathe at all, so he could only say forcefully:

"This is my plan, and I will be responsible for success or failure!"

This is what the vice president was actually waiting for.

He had no intention of persuading Su Zhe, he just wanted to prevent himself from taking the blame after the box office failure.

So he immediately publicized it, adding all kinds of fuel and jealousy, saying that Su Zhe was deceived by Jiang Youliang and would encounter Waterloo!

At this time, Jiang Youliang was in Qunxing Company, secretly fishing for fish, and adjusting the publicity plan for "Secret". It can be said that "he is in Cao's camp and his heart is in Han".

But Mr. Li suddenly asked him to go to the office, which shocked him and made him feel uneasy.

After Mr. Li saw him, he immediately asked curiously:

"Are you promoting The Secret?"

Jiang Youliang was numb and had a strange feeling of being "caught out of adultery". He was already planning to pack up his things and get out.

But he didn't panic, and suddenly felt that it would be a good thing to go to Su Zhe?

So he nodded silently.

What he didn't expect was that Mr. Li looked at him and showed a satisfied smile:

"Yes, let's do it! Try your best to fool Su Zhe and lead him into a trap!"

Jiang Youliang was stunned for a long time before he realized what Mr. Li meant. He felt insulted and couldn't help but explain:

"I didn't fool him! I really made a publicity plan for him!"

Mr. Li chuckled:

"Now that things have happened, it doesn't matter whether you cheated or not. You are worthy of my salary."

Jiang Youliang:......

So insulting!It hurts your self-esteem so much!

Mr. Li was still urging him earnestly:

"Don't come to work this month. Focus on helping Su Zhe with publicity. Come on, lead him into a trap!"

Jiang Youliang walked out of the chairman's office in confusion:

"The boss wants me to be paid to help a rival company?"

Why is this plot so darkly humorous?

He simply went to find Su Zhe and said speechlessly:

"Teacher Su, Mr. Li asked me to concentrate on helping you."

Su Zhe was speechless after hearing him explain the cause and effect:

"Yeah, this is the most exaggerated contempt I've ever heard... In that case, let's prove ourselves together."

The early warm-up is enough, let’s start the campus screening plan!

Jiang Youliang and Guangying are ready. Su Zhe, Gong Man, You Mengli and others only need to go through college one by one.

They split up and went to different universities to answer students' questions before screening.

Most students didn't want to make too many twists and turns. They didn't want to make big news. The questions were not aggressive and they preferred to ask about interesting things on the set. The atmosphere was very harmonious.

But there are also some students who, at their youngest and most energetic years, are not afraid of anything and will not save face for public figures, and often ask the most embarrassing and embarrassing questions.

A certain professor who talked about the rise of the Three Kingdoms was met with rude and even mean criticism, not to mention celebrities in the entertainment industry.

Someone asked Su Zhe:

"Su Zhe, apart from you and Teacher Chen, the entire movie is made up of new people from actors to director. Is it to save money? Or is there an ulterior secret?"

Su Zhe looked at the questioner with a disappointed look on his face:

"Do you mean that all newcomers have no ability? If when you graduate, the company does not look at ability, but only has work experience, do you think it is okay? In other words, if you surpass your seniors in the workplace with your ability, others can doubt you. Are you going through the back door?"

His answer was quite offensive, but it caused cheers on the university campus.

In universities, this argument that "our freshmen are the best" will certainly be welcomed.

-

Someone asked Gong Man:

"You are just a newcomer, why can you become the heroine of "The Secret"? What have you sacrificed?"

Gong Man remembered Su Zhe's trust, smiled slightly, and answered seriously:

"Because I am the best Lu Xiaoyu. In addition, you can maliciously slander me, but I will not allow you to insult Su Zhe!"

Her answer was ordinary, but when she defended Su Zhe, she actually had a hint of coldness.

But some people still doubt: Humph, unspoken rules! ——

Someone asked You Mengli:

"You acted by changing faces in "Kiss," do you really think you have acting skills? As a singer, shouldn't you focus on music? Why cross-border acting, is it for money?"

You Mengli was soft-tempered and only said:

"Su Zhe believes in me, I'm here."

This answer was difficult to satisfy the questioner, but You Mengli’s fans and butter cake CP fans defended her together, so booed that the questioner could only sit down and quietly muttered:

Huh, unspoken rules! ——

Someone asked Sun Mei:

"You have never directed a feature film before? Why should Su Zhe trust you?"

Sun Mei's tone was full of gratitude:

"Mr. Su made the decision after interviewing me. He also trusted me and helped me establish my authority on the set. He is my benefactor!"

<divclass="contentadv">Some people also snorted:

Hum, dive...

He looked at Sun Mei's appearance and immediately changed his mind:

"She should be really capable."

Sun Mei:......

-

Except for Chen Zhanhong, almost everyone was made things difficult for him.

But after 110 minutes, all they could hear was warm applause.

Su Zhe couldn't help but breathed a sigh of relief when he saw the host asking everyone:

"Do you like "The Secret That Cannot Be Told"?"

"I like it!" someone shouted, while others were still immersed in the plot and crying silently.

"Su Zhe, did Ye Xianglun die in the end?"

"Has he seen Xiaoyu?"

"Is it a parallel space?"

"It feels like there's a bug! I don't understand it."

"There are so many details. I really want to read it again!"

After Su Zhe came on stage, he heard these noisy voices and knew he was safe.

After the screening, Su Zhe accepted another interview and said:

"Everyone help us promote more, but please keep it mysterious and don't spoil it."

Then he went to the next college, and on the way he received text messages from others announcing the good news:

"The applause was so warm, everyone was very excited!"

"If we are stable, our reputation will definitely explode!"

"As soon as the screening was over, they asked me when it would be released. They couldn't wait to watch it a second time."

Although it was tiring to go to the screenings like this, everyone was very excited. Immediately afterwards, the reputation of the screenings came out:

["The Secret That Cannot Be Told" is so beautiful!I cried!You must see it! 】

[This is the best movie of the year! 】

[I swear on my personality that this is the best youth film in China. 】

Online word-of-mouth can be faked, but on-site reactions are difficult.

In the released videos, college students from different schools are equally excited.

The university that applauded for the longest time lasted for three minutes, and Su Zhe couldn't get in even if he wanted to speak.

This has made many people extremely curious, and they have been calling for "The Secret" to be released as soon as possible.

But Jiang Youliang took his time and grasped the rhythm of hunger marketing and asked Su Zhe and others to continue to run screenings. In addition to college students, he also specially invited some movie and video accounts with large fans.

He didn't pay for the carriage, but told them very confidently that they could evaluate it fairly according to their own ideas, but not to spoil it before it was released.

At this time, he felt extremely confident and was not afraid of their nonsense at all.

They don't dare to talk nonsense.

They are different from traditional film critics. They rely entirely on fans to make film reviews. If they tell lies with their eyes open and cause fans to lose their followers, they will not make any money.

So on the Internet, a large number of video accounts praised "Secret", calling it "the greatest youth film" and "the hope of Chinese cinema".

Others are praising Gong Man:

[Her performance naturally amazes me, she will become Da Qingyi. 】

[Please remember Gong Man’s name, she is the most potential 95 flower. 】

You Mengli doesn’t have many scenes, but she has many fans and a lot of praise:

[Su Zhe thoroughly explored You Mengli’s potential as a beautiful supporting actress. I have always known that she is beautiful, but in Su Zhe's works, I found that she is breathtakingly beautiful. 】

[Sometimes I even feel that the male protagonist is ignorant. Why don’t you accept such a beautiful girl?Maybe this is love. 】

Sun Mei’s performance was also shocking:

[I can’t imagine that she is a newcomer who has never made a feature film before? The lens is incredible. 】

[How many people are buried at the bottom, and their unique talents are not discovered? 】

This group of newcomers were all praised, and of course Su Zhe was also indispensable.

But this time, because of his status as boss:

[A group of newcomers all became geniuses under the discovery of Su Zhe. Do we lack talent? With a population of 14 billion, there is certainly no shortage. All I can say is that a thousand-mile horse often exists, but a bole does not always exist. 】

[While all the stars are looking for big resources and directors, only Su Zhe is quietly discovering talented newcomers, providing money, scripts and traffic, trusting them, and discovering talents for the industry. 】

[If Su Zhe can really continue to discover good directors and actors, maybe the industry can really get better, and we will see better works. 】

[It is possible that Su Zhe, as President Su, will be more successful than singers, actors, and screenwriters. The latter can only change itself, but the former can change the industry ecology. 】

Since spoilers cannot be revealed, these self-media outlets almost all praised them from different angles, which finally aroused strong curiosity among netizens:

[I want to watch "The Secret"!Why am I not a college student?When will it be released?Ahhhhh——】

[Su Zhe, please, my roommate wanted to watch "The Secret" before he died. 】

[Is it really that good? I've never seen these people praise a teen movie in unison. 】

[You have to believe in the gold content of Su Zhe’s writing and acting! Ye Xianglun may be another classic character of Jiang Naoshu. 】

Word-of-mouth marketing works!

The vice president of Guangying immediately appeared in front of Su Zhe and accompanied him back and forth to do some screenings. His tone was much more respectful:

"Mr. Su, you are really amazing. You are now a sensation across the country! Theaters are going crazy and are willing to give us 30% of the film schedule."

Su Zhe looked at him with a half-smile:

"I was too headstrong before, and I was fooled by this bastard Jiang Youliang. I'm really sorry."

Jiang Youliang rolled his eyes speechlessly on the side.

Vice President of Light and Shadow quickly smiled and apologized:

"Mr. Su, you and Director Jiang are two talented people! In fact, I have always believed in you. It was only the other senior executives of the company who held me back that caused the misunderstanding."

Su Zhe originally wanted to yin and yang him, but when he heard him say "crouching dragon and phoenix chick", he felt like he was being yin and yang.

But there is no "The Richest Man in Xihong City" in this world, and "crouching dragon and phoenix chick" is still a compliment, so there is nothing wrong with him saying that.

Su Zhe did not laugh at him further, but patted him on the shoulder and said:

"The success of "The Secret" is our joint credit. Who cares about the arguments in the middle? As long as the result is good! Work hard!"

The Vice President of Light and Shadow felt regretful. Normally, of course, this was the case. Even if he didn't work, he would still benefit from it.

But in order to avoid taking the blame, he told them early that these plans were decided upon by Su Zhe and Jiang You and had nothing to do with him, causing well-informed people in the circle to know the truth.

He really shot himself in the foot and made him regret it to death.

What I regret even more is Mr. Li.

He called Jiang Youliang and shouted angrily:

"Why do you really help Su Zhe? Don't you know who pays your salary?"

Jiang Youliang's tone was full of innocence:

"Mr. Li, you asked me to help Su Zhe this month, and you said I was worthy of you."

Mr. Li was so suppressed that his chest hurt and he shouted:

"You come back first!"

At this time, he heard Su Zhe's voice coming from the microphone:

"Mr. Li, thank you for lending me your right-hand man, Director Jiang! It's a great kindness. I'll treat you to a drink when you return to Beijing."

boom!

Mr. Li was so angry that he threw his phone.

On the other side, Su Zhe laughed loudly when he heard the busy signal on his phone:

"Mr. Li is a little angry."

Jiang Youliang also laughed together. After laughing for a long time, he suddenly felt something was wrong:

"Wait a minute, that's my boss! It's over, I'm going to be put in the shoes."

"Boss? Are you still planning to go back?" Su Zhe couldn't help laughing and patted Jiang Youliang's shoulder, "Come and help me."

Jiang Youliang was a little moved, but also hesitant:

"But I know distribution better."

Su Zhe rolled his eyes. He would definitely do distribution in the future, but he couldn't reveal it in front of the Vice President of Light and Shadow. He only said:

"Help me with marketing! The next script has been written."

When the Vice President of Light and Shadow heard this, he immediately became excited:

"Mr. Su, we have had such a great time cooperating this time. Can we cast the next movie together?"

"It's not a movie, it's a TV series." Su Zhe declined politely.

Jiang Youliang still felt that marketing was too small, but it was indeed a pleasure to work with Su Zhe, so he agreed:

"Okay! When will you join the job?"

"Next month." Su Zhe smiled mischievously, "Don't forget to ask Qunxing for this month's salary. Mr. Li has already said, you work for me, but he pays the salary!"

"..."

Everyone who heard it was convinced:

Murder, but also torture?

Su Zhe, are you too cruel?

Under the hungry marketing, "Secret" became extremely popular, and theaters were not stupid. They finally gave it 32% of the film schedule, ranking first in the same period.

"The Secret That Cannot Be Told" is finally going to be released!