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As the national craze intensifies, shadow puppetry has received increasing attention from all walks of life. According to CNKI search statistics, there are a total of 3188 related studies on the theme of shadow puppetry, including 1409 academic journals, more than 598 dissertations, and 223 domestic and foreign conferences. Hengshan Shadow Puppetry, as the only world intangible cultural heritage project in Hengyang, has attracted much attention for its survival and development. Scholars have actively discussed many suggestions and development ideas for shadow puppetry based on the characteristics of the current era.

At present, Hengshan shadow puppetry has not yet formed a well-known brand, cultural and creative industries are still relatively scarce, and the road to industrialization is worrying. Shadow puppetry has formed a certain scale in many places in China, such as Qinghai shadow puppetry, Jinan shadow puppetry, Tangshan shadow puppetry, Xiuyan shadow puppetry, Ningxia shadow puppetry, etc. Many of them are quite branded and have not only protected cultural heritage, but also made huge achievements. The economic benefits are very worthy of reference for Hengshan shadow puppetry.

In today's big data era, people are exposed to information storms most of the time. The development of various new media and integrated media has caused tremendous changes in the way people disseminate and receive information. The Internet spreads quickly and transcends the limitations of time and space. Making good use of the Internet can create space for the development of traditional and excellent national culture under the perspective of new media, and gain a lot of development space. As a cultural resource, Hengshan Shadow Puppetry can generate infinite possibilities and burst out strong economic value in the era of new media, break the dilemma of slow development in the traditional media environment, explore new ideas and new ways, By tapping the potential of Hengshan shadow puppetry, we can accelerate the development of its industrialization and drive the local economy.

There are generally two directions in academic research on shadow puppetry. One is to conduct academic research from multiple perspectives such as shadow puppet performance methods, shadow puppet image modeling, music, singing, and script content. The other is to explore the existing problems and environment of shadow puppetry and explore how it can be developed effectively.

The former mentioned Hengshan Shadow Puppetry in the literature and works that only focused on Hunan Shadow Puppetry. For example, "A Summary of Hunan Drama" published by Zhuo Zhi provides a detailed introduction and research on Hengshan Shadow Puppetry. For example, Guo Xiong also discusses the shape and performance style of shadow puppetry in "On Hunan Shadow Puppetry" and analyzes the development of contemporary Hunan shadow puppetry after it turns to professional performance. development changes. A retired veteran cadre of the Hengdong County Cultural Center took great pains to collect a large number of video materials and precious documents about Hengshan shadow puppetry from the national affairs teacher, and painstakingly wrote "Hengdong (Hengshan) Local Shadow Play" [2].

In the latter, there are also many scholars who use traditional shadow puppetry as a guide, combined with the development of the times, and use new media technology to provide suggestions for the protection and inheritance of shadow puppetry. Research on the inheritance and protection of shadow puppetry based on new media technology includes "Digital Application and Research of Shadow Puppetry" by Geng Hongye. He discussed the digital means and methods of shadow puppet protection from special topics such as digitized files and digital virtual museums [3]. Regarding the research on the innovative development of shadow puppetry using new media, Rong Zhen discussed "the combination and application of Tangshan shadow puppetry in new media art, interactive art, online new media, digital museums, and computer animation" [4 ]. There is also talk about the use of new media to protect shadow puppetry, as well as research on the use of new media to innovate and develop shadow puppetry.