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Ethnic customs include many aspects such as clothing, etiquette, festival customs, etc. They are behavioral patterns that people of the nation have recognized and abided by through generations. They fully reflect the characteristics of a nation and are the fundamental difference from other nations. "But as it stands, the inheritance of national culture and customs has seriously declined."[]

Nowadays, many ethnic minorities no longer wear traditional ethnic costumes except for grand festivals or necessary occasions. This phenomenon is particularly strong among the younger generation. Due to the influence of the wave of modernization, they prefer to wear sweatshirts, sweatpants, etc. Clothing with modern features. Some older generations also wear modern clothes to facilitate movement, and national costumes are gradually being forgotten.

In order to adapt to the needs of tourists, the time, place, content and form of some ethnic festivals have been changed. Traditional ethnic festivals have designated times and places, but with the development of tourism, some ethnic festivals often choose to be held during the peak tourist season, and the locations are transformed into scenic spots. For example, in some places, the Dai Water Splashing Festival can be held anytime and anywhere, and the performances will also use non-ethnic performance elements such as song and dance performances, costumes, etc. to attract the audience's attention, and the traditional festival celebrations will be transformed into commercial performances.

Insufficient protection of national cultural resources

With the impact of modern times on tradition, many national cultures have also been impacted unprecedentedly. Nowadays, many ethnic groups have disappeared, and many ethnic groups are facing disappearance. Under the premise of the implementation of the intangible cultural heritage protection project, all ethnic groups in all parts of our country are working hard to protect and inherit their national culture. [] For example, the population of the reindeer Ewenki in Aoluguya Ewenki National Township is less than 200, and its culture is on the edge of the larger culture. Driven by commercial economy and monetary value concepts, ethnic tourism resources have been destroyed. There are also misunderstandings or distortions by some developers, resulting in the distortion and vulgarization of the nation. Therefore, while developing ethnic tourism, we must not forget to protect, inherit and develop the national culture and develop high-grade ethnic tourism resources.

Excavation of cultural connotation is too shallow

At present, there is no systematic development strategy for the development of ethnic customs tourism and cultural resources in my country. The profound cultural connotations of each ethnic group are not fully explored. Existing museums and other cultural venues with ethnic characteristics are small in scale, have poor supporting equipment, have monotonous display types, and are not very participatory.

The development of tourism is often used as a means of attracting investment, turning national culture into purely cultural activities or commercial activities, ignoring the tourism attributes of national activities, causing culture to act as a show for the economy. The one-sided pursuit of economic benefits ignores the historical and cultural context of the local people, and blind development and construction leads to the loss of tourism and cultural atmosphere.

Losing originality and becoming too artistic

Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional national culture. Many classic national cultures have been transformed into capital for operators to make money. The development of ethnic tourism resources should respect the ethnic group and promote ethnic culture, but developers artificially recreate ethnic programs. Ethnic tourism is mechanically staged, ethnic tourism projects are too artistic, and ethnic culture loses its original appearance.

Foreign cultural invasion is serious

"Tourism development is an intersection of multiculturalism"[]. The entry of ideas, lifestyles and external information brought by a large number of tourists has destroyed the existing harmony and balance of society, production and life in tourist destinations. Foreign culture collides with the traditional culture of the local nation, and even partial opposition occurs, thus interfering with and hindering the original order and development process of the national culture of the nation.