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(3) Maintain the national character and authenticity of ethnic tourism resources

"Folklore is the embodiment of folk group life, and its greatest attraction is simplicity and mystery. We must pay attention to the protection of traditional national culture, strive to maintain its original ecology, and avoid the impact of foreign cultures. The characteristics and life of folklore lie in it Its true nature." [] We cannot ignore its originality and simplicity and deliberately modify it. When developing ethnic tourism resources, it must be fully investigated and demonstrated, local materials must be used, and its original appearance must be maintained as much as possible to reflect its original characteristics. It must not be imitated. The mystery of folk customs determines that the development and utilization of ethnic tourism must explore the roots and analyze the factors and changing characteristics of different periods, and then we can take advantage of the situation and develop and utilize it rationally.

Highlight distinctive features and create key projects

The tourism industry is an "eyeball economy", and a competitive tourism economy must have distinctive characteristics. "Currently, tourism products are becoming more and more abundant, and people have more and more choices to choose from. However, imitation and following the trend cannot win the market. We must make a fuss about the word 'special' and constantly enhance the 'special in nature, special in folk customs, special in nature, special in folk customs, Specially in the awareness of culture, we focus on the market demand and carry out targeted supply of tourism products, and create a leading pulling effect by creating key projects. In particular, we must highlight the cultural connotation and create more well-known cultural tourism brands."[] The "Three Districts and Three States" tourism ring promotion activity launched four tourist routes: "Border Extreme Adventure Route", "Silk Road Cultural Classic Route", "Tea Horse Road Tracking Route" and "Greater Shangri-La Paradise on Earth Route", which have beautiful natural landscapes. , and is rich in humanistic atmosphere and is welcomed by many tourists. At the same time, it is necessary to properly handle the relationship between overall development and misaligned development, and on the basis of following market rules, recognize its own advantages and effectively avoid homogeneous competition.

(5) Prevent the impact of foreign culture on national culture

We must correctly view the cultural differences between our own nation and tourists, and scientifically guide local residents to objectively view foreign cultures instead of blindly catering to and imitating them. Protecting traditional national culture does not mean rejecting foreign culture and modern civilization. The culture of a nation cannot always be in a closed environment for a long time. It must constantly gain new development through material and information exchange with the outside world. National culture and foreign culture are not completely antagonistic, but mutually reinforcing. However, while developing, local residents should enhance their confidence and pride in traditional national culture, understand the irreproducibility and unique value of traditional culture, and understand the essence of the national culture. To protect the positive things in traditional culture, economic development cannot be at the expense of national culture. National cultural resources are the accumulation of spiritual wealth created by ethnic minority peoples over thousands of years. Although some contents are not suitable for contemporary society, there are quite a few elements that will play a positive role today and in the future. Preserving the integrity of the crystallization of human civilization is also protecting national culture. Preserving history and retaining the footprints of human creation are our urgent responsibilities.

(6) Diversification and comprehensiveness are the development directions for developing folk tourism resources

To develop folk tourism resources, we must not only pay attention to the direction of local customs and customs, but also pay attention to the optimized combination of different types of tourism resources. The organic combination of natural scenery, folk customs, and historical and cultural resources can improve the ornamental value of tourism resources, produce good tourism effects, and enhance the vitality of folk tourism. Liu Sanjie brand development is a typical demonstration of the optimization and integration of folk tourism resources. Facts have proven that only innovative tourism products can continue to attract tourists with their unique simplicity and mystery.

(7) Cultivate a general environment for tourism development and follow a joint regional development path.

"The development of tourism in ethnic minority areas is influenced and restricted by geographical, social and economic factors. The tourism industry is characterized by small scale, scattered distribution, strong seasonality and lack of unity. In the process of developing tourism in ethnic minority areas, we should establish The concept and awareness of regional joint overall development and unified planning." [] In the large tourism development environment, correctly handle the competition and cooperation with tourist attractions in surrounding areas. When developing tourism in ethnic minority areas, they should pay attention to clever integration with tourist spots and tourism sites in surrounding areas, and promote the development of tourism in the region through various methods such as joint ventures, affiliations, and reliance, so as to realize cold spots and hot spots.

(8) Chapter conclusion

We must conduct full research on ethnic customs tourism before we can develop ethnic tourism effectively and rationally and adhere to the path of sustainable development. To use scientific methods to develop and utilize tourism resources, we must resolutely abandon the orientation centered on economic interests, and we must be based on long-term plans, carefully explore their cultural nature, and maintain the uniqueness of ethnic tourism to make it exude The unique charm makes ethnic tourism add luster to the tourism industry of our country.

7. Summary of comments

In summary, there is a lot of research and exploration on ethnic customs tourism, not only theoretical progress, but also practical development, but overall it still needs to be further improved. In the future, more attention should be paid to how ethnic customs tourism combines theory and practice, how to refine and summarize development models and mechanisms, and how various ethnic regions integrate authentic ethnic customs into tourism.

First, related concepts such as ethnic customs tourism, folk tourism, and ethnic tourism have not yet been professionally and clearly defined. Judging from the existing research, there are relatively many based on folk tourism, while there are relatively few ethnic tourism. In essence, although the two are similar, they are also different and require further analysis and comparison. How to distinguish ethnic customs tourism from other tourism concepts, and what are the connotations and characteristics to be developed? These remain to be further studied.

Second, there are still many difficulties in the practical development of ethnic customs tourism. Lack of forms of expression, weakening of cultural symbols, decline of customs and habits, insufficient protection of national cultural resources, shallow cultural connotation, over-artisticity, commercialization, lack of innovation, etc. are all dilemmas and problems facing researchers of ethnic customs tourism. How to balance the relationship between national culture and economic benefits is the top priority of all difficulties.

Third, we need to learn from experience and lessons to obtain a set of real development strategies for ethnic customs tourism. Adhering to the principle of combining protection and development, retaining the unique nationality and authenticity of ethnic tourism resources, creating characteristic projects, resisting the erosion of foreign culture, etc. are all possibilities that can be further implemented in future research. Learn from the strengths of hundreds of schools and make up for the shortcomings of one, so that my country's ethnic customs tourism can be better developed and integrated.