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jewelry with symbolic elements

Jewelry is an item that is used by both men and women, old and young, with more or less differences. It is a cultural power with a long history and rich elements. May I ask? Such a vast consumer market coupled with rich and colorful sources of cultural creativity. Will the jewelry created under such a collision between ancient and modern times be able to achieve huge communication effects and economic benefits?

The answer is undoubtedly yes. In my opinion, creating cultural and creative products with elemental symbols can go in many directions. It can be superficial and use shapes and pictures of Chinese elements to create simple creations. Relatively speaking, the application of shapes and patterns is the easiest way to add cultural elements to carriers. Generally speaking, "universal carriers" such as bookmarks, notebooks, refrigerator magnets, postcards, water cups, and canvas bags are good choices. . But we can also further explore the connotation of cultural elements and refine them with modern aesthetics. And what I want to say is exactly the latter. Many excellent cultural and creative products focus on this, and most of them are IP-derived cultural and creative products. For example, museum IP cultural and creative product series, city IP cultural and creative product series, film and television IP cultural and creative product series, etc.

The cultural and creative jewelry with symbolic elements that I want to create can be roughly divided into two categories. One type is a series of jewelry that mainly restores traditional cultural elements, while the other type is a series of jewelry that is modernized based on traditional cultural elements. Both have their own merits, the former is mainly traditional and the latter is mainly fusion.

The series of accessories that focus on restoring tradition are designed to satisfy some consumers who purchase for performance shooting, collection hobbies, personal interests and other reasons. Although this type of consumer group accounts for a minority compared to the entire market, we take the refined, retro, and traditional route in this category, striving to restore and show the charm of traditional jewelry to meet the high standards and requirements of this type of consumers. Commonly used hairpins, hairpins, steppers, earrings, etc., as well as finger rings, jade pendants, crowns, etc. worn by men.

The series of jewelry that focuses on the fusion of ancient and modern jewelry is designed to allow consumers in a large environment to wear and use jewelry that incorporates Chinese symbol elements in their daily lives and work. To give a very real example, a person wearing traditional clothes is walking among a group of people wearing modern clothes. It is difficult not to attract attention, and often people with bad intentions will even carry out personal attacks. This kind of maliciousness is difficult to guard against, but once Slander will produce indelible scars. For example, watches, bracelets, rings, earrings, hairpins and other jewelry, we integrate the shapes with elements into modern jewelry design, including shapes with traditional elements and new modern elements.

There are too many elemental symbols that can be used. We can neither keep them dusty nor only look at the past without looking at the present and future. Therefore, jewelry is used to carry elemental symbols, making them exquisite and practical.

Ethnic customs tourism refers to the cultural tourism itinerary in which people leave their usual place of residence and go to other places to experience the local ethnic groups. As the crystallization of the long historical and cultural development of a region and a nation, national culture contains extremely rich social content. Since local characteristics and folk customs are the soul of tourism resource development, they are unique and irreplaceable. Therefore, in a certain sense, Generally speaking, folk tourism is a high-level tourism. By carrying out folk tourism activities, tourists can personally experience local people's life matters and achieve self-improvement tourism purposes, thereby achieving a good state of play. The content of folk tourism mainly includes life culture, marriage, family and life etiquette culture, oral inheritance culture, folk song and dance entertainment culture, festival culture, belief culture, etc.

Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional folk culture. Many classic folk cultures have been transformed and turned into capital for operators to make money. The development of folk tourism resources should respect folk customs and promote national culture, but developers artificially recreate folk programs, folk tourism is mechanically staged, folk tourism projects are too artistic, and folk culture loses its original appearance;

Foreign culture accelerates the variation of traditional ethnic culture in tourist destinations. Tourism development is an intersection of multiple cultures. The introduction of ideas, lifestyles and external information brought by a large number of tourists destroys the existing harmony of society, production and life in tourist destinations. and balance. Foreign culture collides with the traditional culture of the local nation, and even partial opposition occurs, thus disturbing and hindering the original order and development process of the folk culture of the nation;

Blind imitation, lack of new ideas, and serious duplication of construction. There has always been a saying among my country's ethnic minorities that "traditions vary from ten miles apart, and customs vary from hundred miles apart". Distinctive regional characteristics are the basic starting point for the development of folk tourism resources. However, in order to increase the attractiveness of tourist destinations, many ethnic areas copy some folk activities in form without careful study. They celebrate festivals every day and have festivals everywhere. Gone are the folk tourism product markets where a hundred flowers bloomed, replaced by vastly different tourism activities.

Here I would like to give a specific example about the style tourism of the Yao people in Yongzhou. For example, the Yao Nationality Intangible Cultural Heritage Exhibition "Yao Buli Drum" drum is an important part of Yao nationality folk music. The event will bring exciting performances such as Yao nationality copper drum drum, Yao nationality intangible cultural heritage skin drum dance, etc., as well as the mysterious Yao embroidery sewn by Yao nationality embroiderers. The unique patterns and exquisite craftsmanship show the beauty of life of ethnic minorities. Yao Nationality Medicine Exhibition, Yao nationality medicine culture has a long history, unique and mysterious Yao medicine; it embodies the survival wisdom of the Yao people. The medicinal herbs commonly used by the Yao people will be displayed at the event site. The effects are different.

Yao ethnic intangible cultural heritage performance. The Yao ethnic group is a nation that is good at singing and dancing. There will be performances on site such as the laundry song, the Yao ethnic group drum dance, etc. Song and dance programs with Yao ethnic characteristics. The Yao people welcome guests from all over the world with their passionate dances and beautiful and emotional singing. .

But it also has many negative effects.

Folk tourism has a negative impact on the assimilation of folk customs.

The process of contact between residents of tourist destinations and tourists is an interactive process. During this interaction, both parties will change, and the impact and influence of foreign cultures on the culture of tourist destinations is greater. The folk customs of tourist destinations are slowly being assimilated. An important reason why Yunnan is called a "secret land" and is very attractive to tourists is the diverse and rich ethnic minority customs. However, the folk customs here are slowly being assimilated. For example, the residential buildings in the Dai area are mainly gantry-style buildings. The ganlans are frame buildings. Due to the influence of Han architecture, the building materials of the residential buildings in the Dai area have changed. Their walls are all made of bricks, stones or mud. It is no longer a bamboo building in the true sense due to its rammed construction and tiled roof. The furnishings in the house have also changed a lot. The villagers have begun to use cabinets, sofas, floor glue, carpets, etc., just like Han urban residents. However, some Chinese-style pavilions and pavilions continue to appear in ethnic minority scenic spots, making people "think of border towns as Hangzhou". This is not only the disappearance of a traditional national culture, but also the disappearance of tourism resources.

pseudo-folklore

Pseudo folklore refers to folk customs that people arbitrarily fabricate, add, and piece together for a certain purpose that do not exist in tourist destinations, or do not respect ethnic minorities and develop some activities that violate their taboos. The most important principle in building folklore attractions is that the original basic folk customs. Pseudo-folklore is just the opposite. For example, the house of the matrilineal family of the Mosuo people in Yongning has male and female central pillars. This is not only a symbol of the family, but also a sign of respect for women. If other pillars are erected instead of these, it will not look like a Mosuo people's house. Another example is the residential buildings of the Oroqen people, which are composed of five or six "cuoluozi" side by side. They cannot be arranged front to back because there is a sacred tree behind the house, and people are not allowed to see the gods casually. Moreover, many activities in ethnic areas are carried out to attract tourists, with single goals and values. The connotation and existence value of the original folk customs have changed or disappeared, losing their true existence environment and meaning, and traditional ethnic culture has become pseudo-folk customs. .

The vulgarization of folk customs

The culture of each ethnic group originally has its own authenticity, simplicity and mystery, and has its own development laws and operating mechanisms. However, in the development process of tourism, it has become a backward, unhealthy or vulgar demand for some tourists. For example, in the past, some places forced changes in clothes and customs in disguise, or misinterpreted certain traditional customs, which distorted some distinctive ethnic customs. At the same time, we can see that in many places, unique ethnic minority costumes, customs and other cultural tourism resources are disappearing rapidly, which often makes us sigh.

The impact of tourists on national life in tourist destinations

Tourism development has brought economic benefits, but more importantly, it will inevitably interfere with the original order and development process of folk culture, causing backward areas to be impacted by tourists' foreign culture. The confusion of local residents' ideological behavior and blind imitation will dilute the characteristics of the original culture, thereby destroying the characteristics of tourism resources in the long run. This phenomenon has already appeared in many ethnic minority areas. In some folk tourism villages, apart from song and dance performances, daily life has changed beyond recognition. The cultural tourism atmosphere has been destroyed, prices have soared, and tourists flocked to tourist destinations, causing traffic jams and daily life. affected. [1]