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Chapter 37 Shopping malls are like battlefields (Part )
Lotus Company.
A dozen people gathered in the conference room.
"This Mr. Tang comes from Yangtze River Investment. From now on, he will serve as our deputy general manager of Lianhua and will be fully responsible for dealing with Haoxiang's competition."
Kong Guohua, founder and general manager of Lotus, introduced the middle-aged man sitting next to him.
Tang Rui.
Yangtze Investment executive.
Everyone here knows how powerful the capital behind the "Yangtze River System" is.
The senior executives of Yangtze River Investment came to Lianhua as the vice president, which shows that in order to compete with Haoxiang, Kong Guohua gave up part of his equity and brought in strong support.
Introduce Yangtze River Capital.
Kong Guohua had no choice but to do it.
Haoxiang's publicity during this period gave him a deep sense of crisis.
The other party wanted to kill him.
How could he sit still and wait for death?
Others here, who have experienced Haoxiang's powerful propaganda offensive in the past few days, are also very uneasy. At this moment, their hanging hearts finally calm down.
"Vice President Tang, please speak."
Kong Guohua applauded.
Others followed suit and clapped.
Tang Rui nodded slightly and responded to everyone's applause, showing his pride in his bones.
The applause died down.
Tang Ruidao: "The mainland is a market with unlimited potential. Starting from this year, our Yangtze River Investment will focus on the layout of the real estate industry and retail industry in the mainland. Cooperation with Lotus is one of the links. With the support of our Yangtze River Investment, in the next ten years, we will By the year, Lianhua Supermarket will be spread all over the country, with more than 1,000 stores and annual sales exceeding 10 billion!"
In ten years, it has opened more than 1,000 stores, with annual sales exceeding 10 billion.
This is something that no one here dares to think about.
Currently, Lotus has fourteen stores in Magic City alone.
"Haoxiang is just a company with a registered capital of 100 million. The registered capital is often very high. The funds they can use will not exceed 50 million. As far as I know, not long ago, Haoxiang used 20 million to acquire Ningxi A provincial brewery and a department store, precious funds wasted in a small inland city, it is extremely stupid.”
"I judge that the funds that Haoxiang can use now are up to 30 million. In the next war without gunpowder, they will not be able to use all the 30 million ammunition, and I will bring 50 million to Lianhua. Funds, not only to defeat them, but also to eat them!”
"Tomorrow, no matter what discount they offer, our fourteen stores will have a half discount than theirs."
Tang Rui is determined to start a price war.
This is how business competition is, first defeat your opponent with a low price, or even eat your opponent, and then quickly monopolize the market and earn high profits.
Lianhua's senior executives were all excited after hearing Tang Rui's words.
Kong Guohua looked at the high spirits of a group of old brothers who accompanied him to start a business, nodded with satisfaction, and looked forward to tomorrow.
the next day.
Before dawn, all Lotus stores began to be busy, posting event advertisements and hanging banners that read: Always half the price of Haoxiang.
Half discount, that is, 0.5% off.
This means that Haoxiang’s opening offer is 12% off, and Lotus’s offer is 13% off.
Always half a percent lower than Haoxiang.
Kong Guohua and Tang Rui dared to say this because they believed that Haoxiang Supermarket would not exist for long.
Before Chen Hao got up, the mobile phone on the bedside table kept ringing. He rubbed his eyes, sat up to answer the phone, and immediately frowned.
"Let's check it out. Who gives Lianhua confidence? Each store also hangs banners, saying how much discount Lianhua offers, and we will give it a certain discount."
Chen Hao made arrangements, no longer sleepy, and got up to wash up.
seven in the morning.
Huang Yali hurried to the Peace Hotel and found Chen Hao in the breakfast room.
"boss……"
"Don't worry, sit down and eat and talk."
Chen Hao greeted Huang Yali who was out of breath, and gave Huang Yali a glass of hot milk and omelette bread.
Huang Yali took a sip of milk to calm down.
"Whatever else you want to eat, go get it yourself."
Chen Hao looked at Huang Yali with a smile.
"I'm not hungry."
The situation was urgent. Huang Yali was not in the mood to have breakfast and said: "Boss, Lianhua has the support of Yangtze River Investment. Tang Rui of Yangtze River Investment personally sat in Lianhua and said he would eat us."
"Yangtze River Investment..."
Chen Hao's expression suddenly became solemn.
The founder of the Yangtze River System is the richest man in Xiangjiang, who many people call "Li Bancheng".
In 1993, the richest man, Li, made more than 2 billion U.S. dollars in wealth, while the country's foreign exchange reserves were only 21 billion U.S. dollars.
Wealth can rival a country.
It is no exaggeration to describe the richest man Li like this.
Chen Hao did not expect to encounter the Yangtze River system at the beginning. No wonder Huang Yali was in chaos.
Seeing Chen Hao frowning and thinking, Huang Yali stopped talking.
Snapped!
Chen Hao tapped the table with his right hand and made a decision, "This battle must be fought!"
Huang Yali was stunned.
"Only by having the determination to die can the terrible enemy be in awe." Chen Hao said meaningfully.
Huang Yali was moved.
Go forward.
Huang Yali was heartbroken by the determination and courage of the young boss.
After the two had breakfast, they came to Jinling Road.
Located in the middle section of Jinling Road is a five-story commercial building with a 100-meter-long ground floor. Half of it is Haoxiang Supermarket and the other half is Haoxiang Electrical Appliances.
Long queues have formed at the entrances of supermarkets and electronics stores.
Across the road.
Huang Yali said to Chen Hao: "The supermarket is 2,500 square meters and the electrical appliance hypermarket is 1,500 square meters. These two stores are temporarily designated as flagship stores."
“The location is great, but the area is a bit small.”
What Chen Hao calls small refers to large supermarkets with an area of tens of thousands square meters.
"It's a bit smaller. When our shopping malls are built in the future, there will be large supermarkets with tens of thousands of square meters." Huang Yali couldn't help but look forward to the future.
Chen Hao smiled, crossed the road and entered the store without saying anything more.
nine in the morning.
Huang Yali announced the official opening of Haoxiang Supermarket and Home Appliances Hypermarket.
Chen Hao chose to keep a low profile and did not speak on stage.
A senior executive from Haoxiang walked quickly onto the stage, walked to Huang Yali's side with a solemn expression, and whispered: "Mr. Huang, Lianhua's store is 50% off."
"50% off?"
Huang Yali looked shocked.
Supermarket profit margins are 15% to 20%, so you can make some profit with a 12% discount.
If you apply a 50% discount, you will lose 300,000 yuan for every one million sales.
Huang Yali turned to look at Chen Hao standing at the door.
Chen Hao nodded. He already knew that Lianhua was offering a 50% discount, and he was undoubtedly hinting to Huang Yali, go for it!
"Seeing how enthusiastic the people of Shanghai are, we decided to offer bigger opening incentives. All seven supermarket stores are offering a 50% discount, and the electrical appliances store is still offering a 120% discount."
Huang Yali announced in public.
People in line cheered.
How much money will be spent next is unknown. Huang Yali, who was in a complicated mood, forced herself to smile and left the stage.
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