The world of Chinese style creates a prosperous era for girl groups

Director Tian's name is Tian Danni. She and Deng Sijia from the former Yancheng Satellite TV are known as "Tian in the South and Deng in the North". Although she is not very old, she is already a senior producer of Xinan Satellite TV and is nicknamed "the godmother of talent shows."

Variety shows in China have been transformed from TV platforms to Internet platforms for 20 years. A batch of newcomers have made their debuts, left their names, and been introduced to the public. In the end, only a few remain. Newcomers are like flowing water, one generation replaces another, while the people who create them behind the scenes are the unmoving camp, watching the market changes and making plans. Tian Danni is such a person.

The stage is always bright and beautiful under the spotlight. When she was young, Tian Danni had a yearning for the stage. Her dream at that time was to become a host.

In her second year of high school, Tian Danni planned to apply for a job at a TV station, but she needed a partner. She thought of her classmate, now Director Liu.

Director Liu was extremely reluctant to participate in this plan. They were still students at the time, and their actions seemed to be ignorant of the world in the eyes of outsiders. However, Director Liu could not stand Tian Danni's threat to break up with him, and finally gave in under the soft and hard persuasion of his friend and had to accompany her to participate.

If we look back at Tian Danni's career today, this character of daring to fight, take risks and be decisive has played an extremely crucial role in every step of her life.

After graduating from Kuaiji Media, Tian Danni went to work at Yangjiang TV Station in East Guangdong. The following year, she switched to Xinan Economic TV Station. When she hosted her first variety show, she dyed her hair blonde and her hosting style was too casual, which was difficult for the public to accept, so she was transferred to the backstage and worked there for several years.

When she mentioned these past events, she later mocked herself by saying that she had “unfortunately become a producer.” Now it seems that it was the experience of working behind the scenes for several years that laid a solid foundation for her career as a talent show godmother.

In 2004, Xinan TV's "Super Girl" was a huge hit. In that summer, when communication was not well developed, countless young Chinese people had already begun to use text messaging to help their idols canvass for votes.

The creator of this popular culture trend is Tian Danni.

When Tian Danni was interviewed by New Weekly, she said, “In terms of product nature, the idol industry is no different from other industries. It’s all about making a product and then consuming it.” More than a decade ago, Tian Danni had already come up with the idea of ​​treating TV variety shows as products. Now it seems that this advanced concept has always been a part of her future talent show journey.

A careful study of the future development of Tianyu stars shows that Yu Chun, Jing Ying, Zhang Jie and Chen Yu have all established their own positions in the music industry. On the one hand, these stars who debuted through talent shows do have a solid foundation in terms of professional ability. On the other hand, the TV talent shows of the year had a huge audience, and these stars later participated in various variety shows and stages on Xinan TV, continuously and steadily exporting their works and presence to the public.

Tian Danni is a very visionary and forward-looking person. In today's Internet age, Xinan TV has also been cooperating with new Internet technologies such as big data and crowdfunding. This is the golden age of WeChat, Weibo, and APP. When the data age comes, traffic is naturally king. But Tian Danni always feels that content is the driving force of the work, and we cannot rely solely on big data and ignore the core of the work.

Tian Danni has repeatedly admitted that the Internet has made her feel a sense of crisis. "Now it's not a question of big fish eating small fish, but a question of fast fish eating slow fish. TV stations may feel panic, wow, what's wrong with this era?"

Six years ago, Xia Haoyang first launched a girl group in China. She insisted that Director Wen of Xinan TV maintain a long-term friendly cooperative relationship with Xia Haoyang's studio. She made a lot of help for the development of Xia Haoyang's girl group on Xinan TV, and also directly increased the influence, ratings and advertising revenue of Xinan TV.

While other music companies or variety companies followed suit to promote girl groups, Tian Danni launched a large-scale original variety show "Burning Boys!" to encourage young people to develop their talents. During this period, she signed contracts with Xiao Zhan, Guo Zifan, Ma Jiaqi and others, and formed the X玖 Youth Group.

This is where Tian Danni's foresight lies. In the early days when the girl group market had not yet flourished in China, she had already foreseen that boy groups and traffic stars had a very broad market.

Tian Danni's struggle can be regarded as the growth history of variety show talent shows in China. In this process, the public has seen the development history of the entertainment industry step by step. And Tian Danni has also successfully created one idol after another with the help of the times.

"New Weekly" once mentioned a detail in an article that Tian Danni's WeChat signature used a sentence from Chen Danqing: "Fun, but desperate, desperate, but fun." This may also be the most true portrayal of her own life.

So, perhaps ordinary people do not know this middle-aged woman who looks inconspicuous, speaks softly, and is not tall, but in the circle, everyone knows what her existence means to Xinan Satellite TV, which is far ahead of provincial satellite TV stations. She is also an important candidate for the future director of Xinan Satellite TV.

"Director Liu, I heard that you have a good relationship with the bosses of Xia Haoyang's studio. Would you mind introducing him to me? I have a variety show that I would like to collaborate with Mr. Xia." Director Tian said.

"Ask Xia Haoyang to collaborate on a variety show? What variety show? How will the collaboration work? If the collaboration requires him to appear on camera, I think it will be difficult." Director Liu said with a serious expression.

"Everyone in the circle calls me the godmother of talent shows. What else could the variety show I create be other than a talent show?" Director Tian laughed self-deprecatingly.

"Xiaotian, why don't you tell me in detail?" Director Wen spoke.

"Okay, Wentai, my variety show is very simple. We will select a group of girls from colleges and universities, and then select a few members to form a girl group through three months of closed training and 12 episodes of programs, and then debut. If we can cooperate with Xia Haoyang's studio, and each stage show can have new songs and dances written by Mr. Xia Haoyang himself, it would be best if we can directly become artists under Xia Haoyang's studio after debut and become Tara's junior sister group. I think this variety show will definitely be a hit. Because..."

"No need for the reasons. If it can develop to this point, everyone here can imagine what will happen. The popularity of girl groups in China today can be said to be entirely due to Xia Haoyang's "invention". He is the godfather of the development of girl groups. Fans and professionals are curious about how he selects members. If they can sing his original songs and dance his designs in every episode, and with your cooperation as the "godmother of talent shows", this show will definitely be a hit, no doubt about it." Director Liu took over before Tian Danni finished speaking.