The world of Chinese style creates a prosperous era for girl groups

Xinan TV's new song competition program is a music competition program produced in Yancheng.

Although it is under the guise of a competition, it is essentially a promotional platform for singers who have released new albums or singles. Every week, the twelve singers with the best album sales will register to compete, and the weekly No. 1 will be selected based on a combination of expert and audience scores as well as album sales.

This program was independently hosted by Xinan Satellite TV at the suggestion of Xia Haoyang. It was broadcast on satellite TV and live nationwide, and has gained the support and love of some fans over the years.

Xia Haoyang's original intention in planning this program was to give his girl group Tara an additional opportunity to show themselves, but in recent years, the focus of Fat Cat Studio has gradually shifted to film and television, and the four members of Tara have appeared more frequently on the big screen. Although they will continue to promote their new songs when they release new albums, to be realistic, the girl group Tara has now gradually faded out of this stage.

But it is not the case with Hongling and Juzi. First of all, neither of them likes acting and are unwilling to try it, even as a guest appearance. But when it comes to singing, they are still willing to cooperate with the company's various arrangements.

After the Spring Festival this year, Xia Haoyang created a MINI album for them, which only had five songs. But it was these songs that allowed Ju Zi and Hong Ling to dominate the New Song Arena column for seventeen weeks, continuously locking the top spot, creating the longest consecutive time at the top of the program, which was incredible to many popular boy bands.

After Xia Haoyang brought the singing style of girl groups into this time and space, girl groups developed rapidly in the first few years and gradually became the backbone of the music industry.

However, in recent years, the development momentum of boy bands has been even stronger than that of girl bands. They have truly led to the popularity of fan culture in China and even brought this fan culture into the sports world, causing adverse effects.

Xia Haoyang knew nothing about this because he had been focusing all his energy on writing film and television scripts in recent years. As for music, he just completed the task of producing an album and a mini album every year.

Fortunately, last year Xinan TV invited Tara girl group to participate in the "Singer" program, allowing Xia Haoyang to produce new songs for Tara girl group every week for several months. Otherwise, Xia Haoyang would have participated less in various activities in the music circle.

Just like the fact that the Divichi group (the name of Ju Zi Hongling's group) has won the first place in the new song competition for 17 consecutive times, Xia Haoyang, the boss of the company, actually didn't know about it because no one told him and he himself never asked.

Xia Haoyang was heartless and didn't ask about this matter, but other music companies were surprised that the Divichi group won 17 first places in a row. After all, boy bands are the most popular now, and now the championship is continuously won by two "sisters" who don't dance. Has the audience's taste changed?

"Works! It all comes down to works! Whether it's popularity, influence, or fans' spending power, boy bands are the trend. In fact, Divichi is not outstanding in album sales, and is far behind our company's boy band in the sales of celebrity-related products. However, their live singing skills are too outstanding, and the effect of full open mics is too amazing. Coupled with their outstanding works, it is difficult for the audience and experts not to vote for them, which offsets the weakness of album sales. Moreover, Divichi is a girl band from Xia Haoyang's company. As everyone knows, their company has a special relationship with Xinan Satellite TV. It is difficult for you to stop them by improper means."

Ouyang, the music director of Guona Records, expressed his opinion on the fact that Divichi group is sweeping the new song competition in the company's internal meeting. He believes that the core of the problem lies in the works. As for the singing skills of the singers, although there is a gap between his own boy band singers and the two, it is not as important as imagined.

"I understand what Director Ouyang means. As long as we have good works, it doesn't matter if our boy band lacks some singing skills. It is enough to make fans crazy and then pay for consumption. But the problem now is where can we find good works?" Mr. Shen, General Manager of GNA Records Greater China, looked at everyone in the meeting room.

"The popularity of K-pop was brought about by Xia Haoyang, but the Xia Haoyang today is no longer the same Xia Haoyang as before. It is difficult to get his works, no matter what method you use. The works of other songwriters are always different from Xia Haoyang's brainwashing, light-hearted and danceable works, so it is really difficult to deal with his works." Director Ouyang sighed.

"Can't other creators write lively music suitable for dancing?" Mr. Shen asked with a frown.

"It's not that he can't write it, it's just that the style is different. Judging from the sales of the Tara girl group's album and the continued popularity of the Divichi girl group, the audience seems to like Xia Haoyang's style very much." Director Ouyang explained.

"Have you sent an email to Xia Haoyang's studio to ask if they can write a song for our singer?" Mr. Shen asked again.

"In the past few years, I have actually sent emails to inquire every one or two months, but the other party always replied that President Xia was busy writing scripts and would not accept customized songs for the time being. Moreover, the news about Xia Haoyang that broke out from time to time in the past two years were indeed related to film and television dramas. For example, their company recently invested in the production of two movies. The heroine is still Tara member, Xia Haoyang's wife Zeng Jingyi, and the male lead is the big star Wu Jing." Director Ouyang said embarrassedly.

"China is a big country with talented people everywhere. Since Xia Haoyang's path is blocked, we can't stick to it. We should look for other talented music creators to cooperate with. If that doesn't work, we can seek foreign musicians to compose songs for us. After all, the European and American pop music circles are more mature. It doesn't matter if the price is a little higher, but as long as the work is excellent, we can make it back." Mr. Shen suggested.

"Okay, I'll ask around to see if there are any outstanding creators recently, whether online or on campus. I'll also find time to ask my foreign colleagues about any outstanding young musicians recently, or some outstanding but niche works, so that I can buy the Chinese adaptation rights for some music or directly buy the copyrights for some good but niche music."

"Very good, we will release both projects simultaneously. I will also try to find a way to get some good works. In fact, every music company will face this problem. This is a problem faced by the entire Chinese music industry. That's all for today. Let's adjourn the meeting. Director Ouyang, thank you for your hard work."

"No, this is all my job." Faced with Mr. Shen's friendly expression, Director Ouyang was a little excited.