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"Three hundred and ninety million times!" Xia Haoyang repeated softly.

No one spoke below, and there was a slight pause for a few seconds.

"Three hundred and ninety million twice!"

"Three hundred and ninety-two million!"

"Three hundred and ninety-three million!"

"Four hundred million!"

"Four hundred and two million!"

"Four hundred and ten million!"

"Is he stupid? The minimum increase is only one million." Representatives from other TV stations complained softly.

The representative of Shencheng TV Station was unmoved, looking ahead, still expressionless.

"One hundred and ten million times!"

The audience was silent.

"Four hundred and ten million twice!"

"Four hundred and twenty million!"

"Four hundred and thirty million!"

"Four hundred and forty million!"

"Four hundred and fifty million!"

"Four hundred and sixty million!"

"Four hundred and seventy million!"

"Five billion!"

"Five hundred and ten million!"

"Five hundred and fifty million!"

"Five hundred and sixty million!"

"Six hundred million!"

"610 million!" The person who reported this price was still the representative of Shanghai TV Station.

This round of quotations shocked everyone. At first, the price was increased by 10 million to 10 million, but later they simply quoted an integer. However, Shanghai TV still adhered to the strategy of quoting a price that was 10 million higher than the previous one. In this round, the price was directly raised to 610 million!

600 million to buy a variety show? Is this crazy? yes!

As of 2024, the highest advertising fee for variety shows is Xinan Satellite TV's flagship program "Sister Riding the Wind and Waves", with 13 sponsors and advertising revenue of up to 5.46 million!

In the past few years, other variety shows on Xinan TV, such as "Single Is Hell", may have the hope of exceeding 5.46 million in advertising revenue, but there are not many programs that should exceed this number of advertising, only a handful!

Nowadays, Shanghai TV spends 610 million to buy a variety show, plus production costs. You can't make any money no matter how you calculate it! So what's the point even if you buy this show?

The online platform "Mango Super Media" competed with Shanghai TV for a quote at the last moment.

Mango Super Media may be the only online platform that has achieved profitability.

"Aiyouteng" has still been struggling with losses for many years. According to public data, in 2019, iQiyi’s net profit was -103.25 billion yuan, and Emperor Penguin Video disclosed a loss of approximately 30 billion yuan. Youku, which was merged into Forty Thieves Entertainment, did not disclose data separately, but its sector’s The adjusted loss was approximately 157.96 billion.

The market value of Mango Super Media has exceeded 200 billion. Not long ago, it was announced that it is cooperating with Xia Haoyang Studio on a new variety show "Call of the Siren: Fire Island Survival Battle", and its market value has soared by about billion.

So they have money to compete.

But why should Shanghai TV? Why do you quote 610 million?

This price scared even Xia Haoyang himself. He kept listening to everyone's quotations in a daze. Yes, I guess 300 million is about the same.

With the current price of 610 million, the TV station has no hope of making any money if it buys it.

Xia Haoyang, who only reacted when Zhao Yishen touched his hand, moistened his throat.

"Six hundred and ten million times!"

"Six hundred and ten million times!"

"Three hundred and ten million! Deal! So, congratulations to Shanghai TV, haha." Xia Haoyang felt like a clown, and what he said was full of sarcasm, but he really didn't want to satirize the representative of Shanghai TV, and This is money he earned himself!

The other TV station representatives present looked at the Shanghai TV station representative in surprise at first, and then turned into sarcastic smiles. They are all TV station employees, and everyone knows how much advertising money a variety show can get.

Most of the provincial stations, except for Xinan Satellite TV, have programs with over 4 million advertising dollars, which are like grandfathers. You have to kneel down and call the sponsor dad "grandpa"! Even so, even a province or Taiwan may not be able to have one like this!

Are you now asking for 600 million to buy a variety show? It’s not Xinan Satellite TV yet. How powerful can your TV station’s brand be? How much sponsor investment can you get? ? This is destined to lose money!

The best price for this variety show is less than 3 million, then it will definitely make money. If it exceeds 4 million, most provincial stations will no longer be able to afford it. The purchase price of million is already a sky-high price, and it is destined to be affordable only to a handful of TV stations. program, and now it’s million? It can be said that Xinan TV has to lose money!

The influence of Shanghai TV is far less than that of Xinan TV.

Everyone left Xia Haoyang's studio with mocking smiles, but only the representative of Shanghai TV Station was still sitting there expressionlessly, waiting for the next full cooperation.

Xia Haoyang, Zhao Yishen, and Xie Shujie stood up and sent other representatives to the elevator outside the company. They sent everyone off the elevator before returning to the conference room.

Xia Haoyang was the first to speak: "This price is too high. You can't make any money with this quote." Xia Haoyang also knew how much money a variety show could make, so naturally he knew how outrageous this quote was. What Xia Haoyang was thinking about now was whether to actually When cooperating, give the other party a little less on price.

"It's true that the price is a bit high if we just talk about a variety show, but that's not our purpose." The representative of Shanghai TV Station raised his head and looked at Xia Haoyang with a smile, with a cunning light in his eyes.

At this time, Xia Haoyang was a little surprised by the actions of the Shanghai TV station representative, and asked with a respectful tone: "How do you address your Majesty?"

"My surname is Zhuge! Now I am the deputy director of the office of Shanghai TV Station!"

"Zhuge? Then I'm relieved. You must be a smart person. Since you can spend such a high price to buy our variety show, there must be your reasons, and you will definitely not lose money. I am finally relieved." Xia Haoyang let out a long breath. .

"Mr. Xia is very interesting. When you hear my name, you know that we will not lose money in doing this? Why?" The other party also smiled.

"Your surname is Zhuge, Zhuge Liang's Zhuge! In the novels or online articles you have read, have you found any idiots among the people named Zhuge? In the world of Chinese novels, since your surname is Zhuge, you must be a complete idiot. The intellectual ceiling of a novel, so why should I worry about you? Instead, I have to worry about whether we will be sold by you and count the money for you. "

"Hahaha, Mr. Xia's reason makes me speechless, but our family is indeed proud of Zhuge Liang. With one person's efforts, the entire surname has become a country that respects and admires it. The Prime Minister Zhuge of the Three Kingdoms is really my Langya Zhuge clan. 's role model."

"Are you really a descendant of Prime Minister Zhuge?" Even Zhao Yishen became curious.