The world of Chinese style creates a prosperous era for girl groups

"The prosecution lawyer said how famous the Big Mouth Monkey brand is, how much it is worth in a year, and how much money it makes, but do you know how the Big Mouth Monkey Brand Company makes money?"

"How?" Zeng Jingyi asked curiously.

"When we file a lawsuit, we go to these small businesses to compensate them. We go to one city after another. In each city, we go to 20-30 small businesses and each of them pays thousands of dollars. There are more than 200 cities across the country. After the lawsuit is over, we change the trademark registration and continue again. This is a business.”

"Is this still possible?" Zeng Jingyi was dumbfounded.

"What's wrong? From a legal perspective, it's legal."

"But, but, I always feel that this approach is wrong."

"Legal does not mean reasonable."

"Why is Senior Brother Xia so familiar with this matter?"

Xia Haoyang looked out the window and remembered his experience in the original time and space. He smiled and sighed: "My family is a clothing company. Let me give you an example of an infringement case in the clothing industry. Have you ever heard of an advertising slogan: National Brand , a certain pill from China."

"I've heard of it. He has the same name as a certain American basketball superstar."

"After years of fighting this lawsuit, the Chinese company finally won."

"so?"

"The whole world knows why a certain Dan became a trademark, or why this trademark is famous. Why is the trademark not called a certain Deman? Not a certain Binsun? Not called a certain Haoyang, because a certain Dan is popular and the most popular! Again If we make sportswear, of course we will use his name."

"Then why was the Chinese company ruled in favor of the case?"

"Because Dan did not register the Chinese name of Dan in advance, from a procedural point of view, the Chinese enterprise is legal! You just said that a lawsuit is a matter of procedure, not a judgment of right or wrong." Xia Haoyang smiled.

"But this is obviously taking advantage."

"For another example, no one knew a certain diver before she won the gold medal, but on the day she won the championship, many companies rushed to register her name. This caused her name to become a trademark, and she would not be able to use it in the future. It’s an infringement!”

"How could this be? This is too shameless."

"Remember what happened to Xiangjiang singer Zi Qi some time ago? Because this stage name was given by the company, Zi Qi cannot use this name to hold concerts or other commercial activities after leaving the company, otherwise it will be an infringement!"

"This is so shameless! Sister Zi Qi is a stage name after all. Those athletes have provoked whoever, why did they rush to register her name as a trademark?"

"It's to make money, and it's legally legal." Xia Haoyang smiled.

"In other words, if one day someone preemptively registers Zeng Jingyi's name as a trademark, I won't be able to use it myself?"

"It should be said that if your name Zeng Jingyi is preemptively registered as a trademark for clothing or snacks, you can no longer use this name to register for the clothing industry or snack industry, otherwise it will be an infringement!"

"But this name became popular because of me? The first thing people think of when you call this name is my singer Zeng Jingyi. If you use Zeng Jingyi as your trademark, the audience will think it is related to me?"

"Yes, people register your name just for your popularity. Some people really use your popularity to develop products, and some people are waiting for you to register it yourself and then file an infringement lawsuit against you!"

"Shameless! This behavior is shameless no matter what the situation is!" Zeng Jingyi was very angry.

"Now you know my attitude towards the lawsuit just now? Why did I say it was unfair." Xia Haoyang smiled softly.

"If this is such a behavior, it is indeed unfair. The brand is shameless! It's so shameless!"

Xia Haoyang looked out the window again and sighed.

"Senior Brother Xia."

Xia Haoyang, who was silently thinking about the past, did not react for a while.

Zeng Jingyi shouted again.

"Well, what's wrong?" Xia Haoyang turned around, and this time he heard it.

"Senior Brother Xia, should I register my name first? Wouldn't it be very troublesome if those with bad intentions register our names?" Zeng Jingyi was a little anxious.

"Don't worry, when you were still training your first song a few years ago, I had already registered trademarks for your names in the clothing, snacks and other industries, and it was stated in your contract. It belongs to you personally and does not belong to our company. I guess you have not read the terms of the contract carefully."

"Senior brother, thank you. I really haven't thought about this. I, I don't understand either. Thank you for thinking so much for us." Zeng Jingyi stuck out her tongue, feeling really touched.

"At this point, domestic stars and athletes lack relevant knowledge and acumen. Foreigners have better business development and are more protective of these. Of course, they rely on the team and not themselves."

"Those well-known foreign athletes will have a team around them to advise them, not just bodyguards or assistants, agents, but also legal advisors, economic advisors, and even brand value advisors, etc. Domestic athletes or celebrities have this knowledge There are huge deficiencies, and we have never thought about forming a team to provide suggestions for our own business value, so people with serious intentions will take advantage of it.”

"This is no longer a case of taking advantage of the situation, it is impossible to guard against it." Zeng Jingyi sighed.

"So personal abilities are limited. This is true. You can't rely on one person at any time. No matter how smart you are, it's useless. Look at Prime Minister Zhuge during the Three Kingdoms era. Such a powerful and smart person still failed. If you want to win or succeed, you must be Rely on the team!" Xia Haoyang's eyes brightened.

"I also admire Zhuge Liang very much. I used to memorize his "Book of Commandments" and "Execution of Masters" when I was studying." Zeng Jingyi nodded.

"Let's find a chance to travel. Prime Minister Zhuge has never successfully walked from Hanzhong to Chang'an in his life. However, the current high-speed rail only takes three hours from Shu County to Chang'an, and these three hours of journey have never been walked by Prime Minister Zhuge in his life. over."

Zeng Jingyi, who was a little yearning, hugged Xia Haoyang's arm and said excitedly: "Okay, let's go traveling and experience the road that Prime Minister Zhuge never walked in his life."

The next day, although the young couple was reluctant to leave, Zeng Jingyi still had to go to the crew to continue filming, and Xia Haoyang was still writing his new script in Yancheng.

Life in Yancheng is a bit dull.

The city of Wenzhou is obviously much noisier. The shipyard in Wenzhou, which is booming and seems to have unlimited potential, once again received a large order. Although this surprised everyone, the design and manufacturing of medium-sized oil tankers requires higher-standard production lines and manufacturing capabilities. This, in turn, requires technological upgrading and transformation of the Wenzhou Shipyard itself, which in turn requires an investment of 800 million Chinese national dollars.

How should Xia Yimeng and others decide?