The world of Chinese style creates a prosperous era for girl groups

There are currently two big news about Jiangnan’s clothing business district.

One is the Shanghai Meibang Group in the magical city. Mr. Hu took office again, and his highly educated daughter Jia Jia left the position of president.

In an interview, Mr. Hu admitted that the losses over the years were not entirely his daughter’s fault. Regarding the new retail in the Internet era, he took it for granted that online is an electronic shelf, offline is just a scene shelf, and online and offline are just Such a difference. It was his own contempt and neglect that led to the company's losses.

I did a live broadcast in Yuhang for half a year to learn about shopping habits in the Internet era: New retail turns out to be an ecological change. The essence has not changed, but the form, path and form of front-end purchasing have changed.

So starting over now, although the garment industry is facing many difficulties today, he is also confident in facing it.

The second one is that Xia's Group, a well-known clothing company in Wenzhou, joined forces with other companies in Wenzhou to invest 30 billion in the shipbuilding industry. Now Xia's Group has become the major shareholder of Wenzhou's new shipyard with an investment of billion.

As the former "King of Pedestrian Streets", Meibang had as many as 5000 offline stores at its peak, with annual revenue of nearly 2016 billion yuan at its peak. But since Mr. Hu handed it over to his daughter in , the United States has gradually fallen into the world of e-commerce.

For example, Mr. Hu, who is nearly 60 years old, has returned to the helm this year. Although he says he is confident, observers are not optimistic about him. After many people in the industry expressed their disapproval, Mr. Hu himself also said: "I will do my best to obey fate!"

Last year, Xia Group's revenue also suffered a huge impact. National market sales dropped by 40% compared with the previous year. Nowadays, heavy investment in the shipbuilding industry is also considered by observers as one of the reasons for not being optimistic about Mr. Hu from Meiban.

Because in today's clothing industry, local protectionism is prevalent, which is detrimental to a nationally famous product like American Barney. Even if Mr. Hu returns to the company, it is difficult to see the hope of American Barney's rise.

On the contrary, Xia Yimeng of the Xia Group led a group of Wenzhou enterprises to invest heavily in the shipbuilding industry, which was considered by observers to be a wise move, because the shipbuilding industry, including related ocean shipping, will be a sunrise industry in the next ten or even decades.

Mr. Hu of Meibang Group and Mr. Xia of Xia Group have been the focus of the media in recent times, with various news and reports.

In particular, many good people compare the choices of the two people, analyze and discuss who is right and who is wrong, or how the future direction should be adjusted: should we learn from Mr. Hu to find his original intention and continue to stick to it, or learn from Mr. Xia and take the initiative to seek change? , seeking opportunities.

The Xia family mansion in Wenzhou.

Generally speaking, the Xia family does not turn on the TV during dinner, but today there was an interview with Mr. Hu from the United States on CCTV. Xia's father led the whole family to watch the entire program meticulously.

"Lao Hu is Lao Hu, and he explains the essence in one sentence: No matter what form of new retail, it cannot be separated from the most fundamental demands of consumers - good products, good prices, and good purchasing experience. Doing marketing, doing sales, no matter what No matter what industry, the essence is actually the same, you two brothers should also remember it."

"Yes." The eldest Xia Haogang and the second eldest brother Xia Haoqi nodded in reply.

"It was like this when we started our business decades ago, it is like this today, and it will still be like this in the future. It's just that the new retail in the Internet era has changed the form of this consumption path. Today there are live broadcast forms, search forms, and of course offline shelf experience. Form, no matter which form, it is inseparable from good products, good experience, and good prices. This is the foundation, and Lao Hu understands it." Dad Xia was still sighing.

Sister-in-law Kuang Yurou smiled: "Dad, are you optimistic about Uncle Hu's comeback?"

"Many times you know how to walk, but the walking process is still full of thorns. You know that crossing the river is the other side of victory, but you just can't find a bridge or passage across the river. You can't swim and you don't have a A boat comes to ferry you across the river, but what can you do if you know that the other side is the destination? In at least three to five years, the garment industry will be difficult to return to the grandeur of previous years under current policies, and no one will be able to do so." Xia Dad sighed again.

"Recently, all kinds of media on the Internet are comparing Dad with Uncle Hu. It seems that the hype is quite lively." Xia Haoqi, the second child, said.

"Anyway, most of them are optimistic about Dad's decisive and heavy investment in the shipbuilding industry, rather than Uncle Ho's choice to strengthen the garment industry." Xia Haogang also said something, and there was some pride in his words.

Xia's father frowned, including Kuang Yurou, and the smile on his face lost.

"Sister-in-law, why has your expression changed? Isn't this a good thing?" The second child noticed the change in their expressions, but did not dare to ask his father.

"If the hype is so hot, Daxiang Group will definitely know about our Xia Group's entry into the shipbuilding industry. If we were doing clothing in the past and they were engaged in real estate and other projects, they have not had direct contact with us. They may not target Xia Group, but only He will make trouble for the third brother. Now that we have entered the shipbuilding industry with a high profile, Daxiang Group will definitely make trouble." The sister-in-law answered softly.

"Yu Rou is right, and we have always been high-profile and low-key when doing things. It is not a good thing to get too much attention from the media. Making a fortune in silence is in line with the habits of our Wenshi family." Xia's mother answered.

"As for the Daxiang Group, if it is true as Lao San said, they will definitely come to make trouble. We must deal with it carefully." Xia Yimeng said cautiously.

Pengcheng Daxiang Group.

"Mr. Yin, the news will be released soon, and customers from Singapore will also come to Yangcheng on Wednesday."

"Okay, don't choose the media in Pengcheng to release the news. It's better to use the media in Shanghai or Yancheng. It's more suitable. Just choose the media in Japan."

"clear."

"If the bait is spread out, the Xia Group will have to come to the door. Can Xia Yi be deceived by such a big order? If he wants to take such a big order, he has to invest again, otherwise he can only give up. He can't bear it. Can you live there?"

As the president's secretary, Yang Qin knows what words he can and should not answer.

"What's going on in Yancheng recently?"

"Everything is normal, except that Li Yuye seems to have returned to Yancheng and caused trouble for Director Liu of the Spring Festival Gala. He had a big fight at his house, and then Director Liu arranged for the Xia Haoyang girl group to participate in the Lantern Festival Gala."

"These are all trivial matters. Continue to collect some dirty information. When the opportunity arises, you will kill him with one strike!"

"Yes."

"If you have nothing to do, go out and do errands."

"Mr. Yin, it seems that the group's liquidity is not enough."

"I know, let's call Mr. Yu of China Commercial Bank again. By the way, Mr. Yu said last time who he liked from our song and dance troupe. Let's make arrangements."

"It seems to be Shanshan." Yang Qin's voice was hesitant.

"Same arrangement."

"clear."