The world of Chinese style creates a prosperous era for girl groups

Deng Sijia was sitting in her office, leaning her head on the chair and closing her eyes. On the table were the ratings of Yancheng TV programs for the entire year. The computer on the desk was open. The title of the news was "This is not a fairy tale." , who is disliked by netizens, he will have no choice but to inherit a net worth of 10 billion if he really quits the industry! ", and the sound of music is also floating in the office, not the classical music or symphony that ordinary elites like her like, but the singing of the hilarious girl group music "Yayaya".

The last time Xia Haoyang appeared in front of the media was in Deng Sijia's "Ten Meters of Sunshine" program. That was far away in October 2022. Since then, Xia Haoyang has not appeared in any media or programs for more than three years. Deng Sijia once called and asked Mr. He, the number one host of Chinese entertainment programs, why Xia Haoyang was not invited? Teacher He told him that he had been invited several times but was rejected.

At that time, Deng Sijia's face was full of disbelief. Is there anyone in the Chinese entertainment industry who dared not give Teacher He face? If there really is one, it’s the employer! In front of the capital, any big star is a younger brother. It turns out that Xia Haoyang is at this level!

Regardless of whether it is a real social fear or not, in the entertainment industry, if management says it is, then it is! Deng Sijia smiled sarcastically, shook her head, and then frowned again. The living conditions of Yancheng TV Station made her always worried.

After lying with her eyes closed for five minutes, Deng Sijia opened her eyes, regained her composure, turned off the music in the office, picked up a pen and notepad, and walked to the conference room.

As the office director, Deng Sijia was the last to arrive, and she presided over the meeting. Before coming, people in the conference room were also discussing the recently heated incident involving Xia Haoyang and the rich second generation. It was only when Deng Sijia came in that they became quiet.

"You must have seen last year's ratings and those of several other friendly channels. What do you think?"

No one spoke to each other.

"In the past five years, our ratings and advertising sponsorship fees have declined, and the ratings of programs in various time periods have also declined to varying degrees. Several newly created programs in recent years have also lacked follow-up power. In the long run, If this continues, there will be problems for the survival of Taiwan. Do you have any suitable solutions?" Deng Sijia asked again.

"In fact, the development of online media in recent years is an inevitable trend. In recent years, young people have become more popular to watch short dramas. In the past few years, only some third- and fourth-tier stars were filming short dramas, but in the past two years, first-tier actors have also begun to star in them. , such as Yang Rong, the former "ten thousand years female supporting role". Director Deng, you see, we have also increased the construction of the network department, and also used funds to produce some exclusive short dramas to increase young people's interest in our Yancheng TV network channel. Pay attention, what do you think?" the deputy director of the planning department suggested.

In today's online media, the entire video content industry is accelerating its recovery and explosion. Consumers' growing and segmented spiritual and cultural needs are also driving the production side to evolve in a diversified direction. According to reports, the number of short video users in my country has reached 10.12 million.

Short TV series are TV series with an episode of 2-4 minutes and up to ten minutes. The content is short and concise, but unique and charming. It is suitable for people living in today's fast-paced life, especially young people. If you ask today's young people to watch a TV series that has 120 or 40 -minute episodes, they will go crazy.

According to 2023 data, more than half of short video users have watched micro-short dramas, micro-variety shows, and instant noodles within 3 minutes, and the proportion of users aged 19 and under is 57.9%. The trend of short videos has become popular, and the barriers between various forms have been broken down, allowing practitioners to see more possibilities for content business.

"I am also aware of the development, popularity and potential of short dramas. We are also seeking cooperation and development with iYiqi or Emperor Penguin Video. The point is that we do not have a mature network platform like Xinan Satellite TV to develop on the Internet. It is not easy for mature Aiyouteng or Doukui to compete for short video users. Of course, we also need to develop, but traditional TV media is our foundation. Do you have any thoughts or suggestions on this?" Deng Sijia Still serious.

The deputy director of the planning department spoke again: "In general, our audience groups are concentrated in a few provinces and cities in northern China. Audiences south of the Yangtze River pay very little attention to our station. Audiences in the south like to watch entertainment programs, while our audience in the north pays more attention to our station. I still prefer watching TV dramas, and tend to focus on modern themes, including military themes and Qing palace dramas, so I suggest cutting off some entertainment programs and strengthening the production of TV dramas, especially Qing palace dramas."

"Do you have a suitable script on hand? How much investment is required? How much investment do you think you can recover?" Deng Sijia asked.

"This... still needs further investigation." The deputy director of the planning department lowered his head and said.

"Deputy Director Luo's suggestion just now is relevant to the ratings, but it ignores the issue of investment. First of all, relatively speaking, southerners prefer to watch entertainment programs. The main source of ratings for us in the north is TV series, but the real problem is that TV series It is more difficult to attract investment, or the investment and advertising costs for TV series are much less.”

"Basically speaking, if you are broadcasting a TV series, the advertising cost for the same time period is only % of that of entertainment programs, or even lower. So for the sake of a little ratings, you mass-produce TV series and cut off entertainment programs. I personally think it is not worth the gain. Deng Sijia replied softly.

"The popularity of entertainment in China originally developed or spread from the Greater Bay Area to the Yangtze River Delta and along the Yangtze River ports. Yancheng is located inland in North China. People are not as open and sensitive to trend information as in the south. Popular entertainment programs are basically It is produced by several satellite TV stations in the south, but we cannot give up entertainment programs. In peaceful times, entertainment is fundamental."

Deng Sijia sighed, "Actually, we in North China also have special forms of entertainment that people like, such as cross talk. But unfortunately, we fell out with Mr. Guo Gang, and we can't get in touch with the most popular Xia Haoyang Studio. Tianjin Satellite TV does not Is it because Deyun Society is on the list and now has stable ratings and stable advertising fees? The Chinese Crosstalk Competition we produced a few years ago was simply a joke. Of course, today's "Popular Songs" is also useless. It is a pity to abandon it. It’s tasteless.”

When they heard Deng Sijia criticizing the two previous leaders for falling out with Guo Gang and Xia Haoyang, everyone in the conference room stared with big eyes and did not dare to say anything.

"Are there any distinctive variety shows in Europe and the United States recently? Deputy Director Luo." Deng Sijia asked.

"Actually, the popular variety shows in Europe and the United States are just blind date shows, but they are on a larger scale, which is not suitable for our national conditions." Although Deputy Director Luo likes to flatter, he has good business skills, and Deng Sijia, who pays attention to efficiency and practicality, After taking office, Deputy Director Luo actually had a higher status.